Mumbai November 22, 2021: Polycab India Ltd. India’s leading FMEG (Fast Moving Electrical Goods) brand unveils its new Masterbrand campaign featuring India’s youth icon Ayushmann Khurrana.  The campaign uses a musical route to capture the experiential essence of being liberated and joyous as felt by consumers upon using the Polycab range of products.

Set against the backdrop of everyday scenarios, the TV campaign features delighted people dancing to the tune of the ‘Hap-Hap-Happy, Yeh Dil hai free’ jingle, with Ayushmann smoothly performing distinct choreographed moves. The campaign takes the viewer through an engagingly creative sequence of frames transitioning from a single frame shot in an indoor environment with one Polycab product to eventually panning out to a large outdoor space reflecting the scale and impact of Polycab products in the lives of consumers.

The new campaign seamlessly encompasses an array of Polycab’s distinguished consumer-centric products ranging from LED Lights, Fans, Smart Home-Automation, Green Wires to Cables, while keeping the viewer engrossed with the upbeat, music-and-shuffle dance-driven youthful narrative.

https://youtu.be/LpNWN07ww-E

Nilesh Malani, Chief Marketing Officer, Polycab India said, “We believe our ‘Dance of Joy’ Polycab’s Masterbrand campaign taps into various occasions where consumers interact with our range of products like Fans, LED Lights, Wires, and Smart Home Automation. This new-age brand communication uses a musical route to effectively communicate brands’ relevance and benefits in the general day-to-day life of Indian consumers. The commercial is riding on elements of happiness and joy, keeping the consumer at the heart of the narrative.”

Sangeetha N, President & NCD RK Swamy BBDO said “The Polycab range of best-in-class products enable, brighten, rejuvenate and provide safety to consumers delivering on its brand promise of being connected with the consumers for a lifetime. The Dance of Joy campaign with Ayushmann Khurrana breaks from the clutter and stands out capturing, this joyful and happy experience of consumers through this campaign”

The TVC will be aired on various channels across genres, digital and social media platforms.

Credits:

Client – Polycab India Limited

Agency: R K Swamy BBDO, Mumbai

Creative Team and Campaign Director:  Sangeetha N & Gautam Pandit, Sheetanshu Dube

Music: Aman Pant

Lyrics: Gautam Pandit

Account Management: Darshana Parte

Planning Team: Kaushik Tiwari

Production House: Everclear Films

Director: Shwetabh Varma

About Polycab

PIL is a leading Electrical brand with over Rs 89 billion in revenues. PIL is the largest manufacturer of Wires and Cables in India and one of the fastest-growing players in the FMEG space. PIL manufactures and sells various types of cables, wires, electric fans, LED lighting and luminaires, switches and switchgear, solar products, pumps and conduits, and accessories. Polycab caters to various public and private institutions across a diverse set of industries, as well as retail customers through its B2C business. PIL has a strong Pan-India distribution network of over 4,100+ authorized dealers and distributors who in turn cater to over 165,000+ retail outlets. Business operations are managed through a corporate office, 4 regional offices, 16 local offices across India, and over 50 warehouses located across the nation. PIL owns 23 manufacturing facilities located across the states of Gujarat, Maharashtra, Uttarakhand, and the District of Daman. PIL puts a strong emphasis on backward integration of its manufacturing process and building in-house research and development ‘R&D’ capabilities to adhere to various national and international quality certifications. PIL has also exported goods to over 55 countries in the past few years. For further information please visit www.polycab.com  

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July 5^th, 2021, National: From your domestic help to your driver to your gardener, these unsung heroes make life easier for us every day. Getting them vaccinated is as important as getting ourselves vaccinated. Bollywood’s best-known faces known for their acting prowess as well as their social cause sides have joined hands to show their support towards vaccinating their support staff as they urge people #SabkeLiye #JaagoRe. The three known faces Ayushmann Khurrana, Bhumi Pednekar, and Dia Mirza have come together to take  Tata Tea #SabKeLiye #JaagoRe pledge.

Urging people to join the movement through social media videos and tips on how to step up for lesser privileged people around us, Actor Ayushmann Khurrana in his call for support is seen talking “We have many heroes in our lives to lend their hand of support to help us daily. They take care of us, protect us and make our lives comfortable but in times like these who are taking care of their safety. They can anyone like our security, drivers, cook or housekeepers. They may be facing challenges to book an appointment, or they may have a few myths about vaccines. So it’s our duty to spread the correct information and keep them protected as well by helping them get vaccinated. When I booked slots for my family, I ensured that I do the same for my support staff too. It’s my responsibility towards them and their family. Join me in taking the pledge to lend a hand of support to all those who have been relentlessly supporting us every day. They need our assistance to get a vaccine against covid 19. No one is safe until everyone is safe. Please pledge your support by logging in www.jaagore.com/ – Iss Baar Sab Ke Liye Jaago Re” https://www.instagram.com/tv/CQoH_DlpUGb/?utm_medium=share_sheet

Actor Dia Mirza too emphatically speaks her heart in the video “I wanted to share something that is of the utmost importance. It’s about helping those who help us every day to get access to vaccination. People like our security guards, who stay up all night to protect us, our cook, who is at our doorstep at 6 am every morning, or our driver who knows to set this AC temperature at or knows we don’t like air conditioning, they do a lot to ensure we are safe, comfortable and free to all that we want in our lives. It’s time now for us to step up and ensure that they are registered for their vaccination and are well informed about all the necessary precautions they need to take. They need our support and our guidance. Please visit the link in my bio and take the pledge and find out how you can help your support staff on the JaagoRe website. Remember no one is safe until everyone is safe! Iss Baar Sab Ke Liye Jaago Re” https://www.instagram.com/p/CQ05VV3DpGs/

Bhumi Pednekar reminisces memories of starting her day with didi’s chai and now it’s his time to help her.  “Jaagte raho, jaagte raho…Yeh sune bagaair Chain ki neend kahan aati hai, Aur didi ke haath ke chai ke bina Subah ki shuruat kahan ho paati hai…Kaka k time pe ane se hi gaadi hi nahi, din age badhti hai. Spot dada k bina set par garmi aur sab ka para Chadha rehta hai.  Jinhone hamare din aasan kiye, ab hamari baari hai, unn ke liye kuch karne ki. Un sab k liye miljul k Corona se ladne ki. We have to fight with Corona together and that is why vaccination for all is my next goal.  Jo hamare liye roz mehnat karte hain, un sab ke liye JaagoRe. Let’s lend a hand of support to our helping hands by assisting them to get vaccinated against covid-19. Please visit the link in bio www.jaagore.com/ – Iss Baar Sab Ke Liye Jaago Re and pledge your support to the cause because no one is safe until everyone is safe.” https://www.instagram.com/p/CQ2nEIEJXCh/

 Raise your voice, spread the word, and take the pledge at https://www.jaagore.com/ – Iss Baar Sab Ke Liye  Jaago Re!

 About Tata Consumer Products Limited: 

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks, and mini-meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus, and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, and Tata Soulful. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets. For more information, please visit www.tataconsumer.com

About JaagoRe:

 JaagoRe is a flagship social awakening initiative of Tata Tea launched in 2008, with an objective to awaken people on relevant social issues, and inspire them to take action thereby making a genuine difference in society. Over the years, JaagoRe has become a clarion call for social awakening and Tata Tea has always used this platform to facilitate genuine change across various social causes like voting, corruption, etc.

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Noida, Aug 22, 2019: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks’ campaigns in the future.

At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.

Commenting on the occasion, Prasun Kumar, Marketing Head, Magicbricks, said: “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size, we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Ayushmann and Kriti to the Magicbricks family and hope for a long and fruitful association.”

The actors, who have a bevy of hits, are also equally excited about their association with Magicbricks. Ayushmann and Kriti’shigh audience reach and mass relatability, thanks to the kind of films they have done, will surely add to this association.

Talking about his association with Magicbricks, Ayushmann said: “Throughout my career, I have shifted homes, starting from a humble PG to where I am today. Magicbricks connects with the deepest desires of every Indian to own their own home. Magicbricks is the largest and the No.1 player in the online real estate industry and associating with a leader brand gives me the opportunity to connect with the masses.”

An equally elated Kriti added: “Property seeking journey can often be hectic. I have seen my friends and family shifting homes every now and then and how hectic it can be. It is always great to have a brand like Magicbricks that stays with you through every step of the process. Magicbricks as a brand evokes lot of emotions because having your own home is always special. It feels splendid to be part of a brand that is involved in people’s home buying journey.”

With active property listings in excess of 1 million and by increasing its reach to 16,000 plus localities in the country, Magicbricks consolidated its position as the preferred online real estate platform for all buyers and sellers.

Out of 1 million properties, 58% are for sale and 42% for rent and 2.1 lakh Exclusive Listings posted only on its platform by individual property owners from across 700 towns and cities. Be it residential, luxury, rental, commercial, PG or co-living, Magicbricks now has a wide range of listings across all categories and multiple budget segments. With a widespread of properties, Magicbricks now enjoys more than 60% of all online listings in India.

About Magicbricks:

Magicbricks is India’s No.1 property site. With monthly traffic exceeding 20 million visits and with an active base of over 1.1 million+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. With this in mind, Magicbricks has innovated several product features, content and research services, which have helped us, build the largest audience pool.

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