Mia by Tanishq ushers in the festive season in Pune with a new store on Jangali Maharaj road

Located at No. 1187, Motwani Chambers, JM Road, near Modern High School, Shivajinagar, the store offers customers convenient access to Mia’s jewellery, including Grand Knox. The store is also equipped with a Karatmeter, enabling customers to check the purity of their gold, adding greater transparency and convenience to their shopping experience.

Taking the celebrations beyond the store, Mia by Tanishq has introduced Mia on Wheels, a travelling experiential initiative that brings its ‘Precious, Every Day’ philosophy to the streets of Pune. Inspired by the brand’s recent campaign featuring Aneet Padda, the initiative features a convoy of crystal-adorned cars travelling across the city, inviting women to celebrate themselves through fun portraits, interactive experiences and moments of self-expression. Launched ahead of the festive season, Mia on Wheels

reinforces the brand’s belief that every woman deserves to feel precious, every day, without waiting fora special occasion.

Adding to the celebrations, Mia by Tanishq will introduce its festive offer starting October 11, with benefits of up to 100%* off on Making charges on Diamond Jewellery, giving customers an opportunity to celebrate the season with jewellery that reflects their individuality and personal style.

Speaking on the launch, Mr. Ajoy Chawla, Managing Director, Titan Company Limited, said, "Pune is a key growth market for Mia, driven by its strong base of young professionals, who have preference for contemporary, branded jewellery. The new Mia store on JM road is our 11th in the city providing easier

access. Mia is all about everyday self-expression and celebrating personal milestones for the young and style conscious contemporary customers”

Mr. Sanjay Bhattacharjee, Retail Head, Mia by Tanishq, added, “Our new store at JM Road reflects Mia’s commitment to offering a contemporary and accessible jewellery shopping experience. With our ‘Precious, Every Day’ philosophy, we encourage women to celebrate themselves and find joy in everyday moments. Through initiatives such as Mia on Wheels and our festive offerings, we look forward to creating meaningful connections with consumers across Pune and making this festive season even more special.”

As part of the launch, Mia by Tanishq is also extending its philosophy of making everyday moments precious through a CSR initiative in association with Wings for Dreams. The initiative invites customers visiting Mia stores to contribute towards making someone else’s life precious through donations, bringing together the spirit of giving and celebration this festive season.

About Mia by Tanishq

Born with the heritage of Tanishq, Mia is a brand of bold, modern and chic fine jewellery for the young and the young at heart. Crafted in 14kt and 18kt gold, diamonds and sterling silver, its minimal, versatile designs are made to be worn every day. Accessibly priced and endlessly desirable, Mia makes fine jewellery easy to say yes to, as a considered buy or a spontaneous treat, with its silver range at an even more accessible price point. Mia has 300+ exclusive stores and is present in 400+ Tanishq stores across 110 cities in India. It is also available on the Mia app, at www.miabytanishq.com, and across other online platforms, including Myntra, Swiggy Instamart, Flipkart minutes among others.