Chennai, April 9, 2024: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments, successfully concluded the first ever racing championship for its TVS Apache customers. TVS Racing – India’s leading racing brand, forayed with this ground-breaking initiative in 2023, that aimed at uniting racing enthusiasts across India.

In a strategic move to connect with consumers in 20 key cities, TVS Racing launched a comprehensive platform that brought racing aficionados together through a unique experiential. This innovative initiative underscores TVS Racing’s commitment to fostering a vibrant community of racing enthusiasts and providing them with unparalleled experiences. Organised across the lengths and breadths of the country, the TVS ARE GP Cup giving TVS Apache customers a platform to get their race machines on the track to its true habitat, to experience the thrill of racing in a safe environment and to compete for India’s Ultimate Racing Championship title.

The championship selection process conducted selection rounds under 4 selection categories – 160cc-180cc, 200cc and 310cc. This championship finale gave an opportunity to 48 top customers to ride the TVS OMC race spec variant of the TVS Apache RR 310 and TVS Apache RTR 200 under a safe racing environment for the first time, leaving them with a taste of how their motorcycle performs on the race track.

In line with the company’s commitment to create benchmarks in safety for its riders, TVS ARE GP Cup participants were equipped with top-of-the-line safety gear with FIM Homologated helmets and racing suits with additional chest and back protectors. The participants underwent a training program led by TVS Racing’s international & Indian champion racers, offering valuable insights and enhancing safety awareness on the track.

Vimal Sumbly, Head Business – Premium, TVS Motor Company expressed, “We are thrilled with the overwhelming response to the TVS ARE GP Championship. Connecting the customer with TVS Apache’s philosophy of “Track to Road” we created a platform for customer to unleash their racing DNA in a safe environment. The enthusiasm and passion displayed by all participants fuels our commitment to delivering excitement and satisfaction to our valued customers.”

He further adds, “From nurturing talent to achieving international acclaim, TVSM’s unwavering dedication to motorsports has been a cornerstone of its identity and the first ever ARE GP Cup further takes the legacy forward. Our endeavour has been to push boundaries and redefine how motorsports is perceived in India. We have trained some of the finest and talented racers who have made India proud on global platforms. With the TVS ARE GP Championship, we hope that our customers have rekindled their passion for racing and enjoyed the experience.’’

Winners:

Category	Winner	Runner-up	Second Runner-up
RR310 Category	Rushab Shah	Santhosh Balakrishnan	Aditya Tentiwala
RTR200 Category	Bharath B	Ajal Antony	Puneet Dembla
RTR160&180 Category	Pradeep. C	Amar B Shirke	Abin Thomas
RR310 Media Category	Punya Prasun Sharma	Joel Raju	Azaman Chothia
RTR200 Media Category	Mandar Savant	Glen Felix Francis	Keshav T

For over four decades, TVS Racing has been a propagator of democratizing racing and has been creating grassroot platforms to make racing accessible to the masses. TVS ARE curated a championship program exclusive for all TVS Apache owners, bringing racing to key markets across the country.

About TVS Racing:
TVS Racing, a pioneer in building Motorsports in India since 1982, has been integral in growing the racing performance culture and has been pivotal in engineering the TVS Apache series through the company’s “Track to Road” strategy.  The brand has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts.  This has resulted in TVS Apache and TVS NTORQ 125 becoming the fastest growing brands in their respective segments.  TVS Racing is also the pioneer of the One Make Championship in the country, the first Indian manufacturer to introduce the series in India in 1994.

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Hosur, December 16, 2021: TVS Motor Company, a globally reputed two-wheeler, and three-wheeler manufacturer has announced the launch of Marvel Spider-Man and Thor-inspired scooters under the TVS NTORQ 125 SuperSquad Edition. The new scooters will join the SuperSquad Edition inspired by Marvel Super Heroes – Iron Man, Black Panther, and Captain America launched last year. The Company has been associated with Disney India’s consumer products business for the SuperSquad edition of TVS NTORQ 125, India’s first Bluetooth-connected scooter with RT-Fi technology. Both Marvel Spider-Man and Thor-inspired scooters add a multiverse of energy to an already exciting line-up, embodying powerful character traits of two of the most loved Super Heroes.

Speaking on the occasion, Mr. Aniruddha Haldar, Senior Vice President (Marketing) –

Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company said, “We are thrilled to launch two new additions inspired by the Marvel Super Heroes – Spider-Man and Thor. These are two very popular Marvel characters with a sizeable and loyal fan following whom we aim to delight and serve with these exciting offerings. With these new introductions, we are confident to build the significant franchise that TVS NTORQ 125 has among the GenZ youth of today. We are optimistic that our customers will continue to ‘Play Smart with this launch. Play Epic’.”
The new Marvel Spider-Man and Thor versions come with a design sensibility that embodies the key characteristics of both the Super Heroes on the scooters. It also encapsulates the finer nuances of the Marvel Super Heroes with subtle design elements both on the scooter and the TVS Connect App.
The TVS Connect App of the SuperSquad Edition, powered by SmartXonnect*, comes with customized UI inspired by the characters. The app opens with a silhouette of the respective character insignias, such as the Spider-Man logo and Thor’s hammer. Further, each app screen is crafted with a unique character trait of the selected Super Hero, making it a complete Marvel experience.

PRESS RELEASE – Classification: Internal

TVS NTORQ 125 SuperSquad Edition is priced at Rs. 84,850 (ex-showroom, Delhi). In 2018, TVS NTORQ 125 was launched as India’s first Bluetooth-connected scooter. It has since secured its place like no other by offering unparalleled style, racing-inspired performance, and first-of-its-kind technology. The brand has become synonymous with innovation. In addition to the Bluetooth connectivity, the scooter comes with a variant that offers a first-of-its-kind Voice Assist function and first-in-segment dual ride modes – Race and Street. TVS NTORQ 125 continues to evolve and seeks to delight its new-generation customers – Gen Z.

About TVS Motor Company 

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 70 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years.
For more information, please visit www.tvsmotor.com.
For more information, please contact:
KS Harini KS.Harini@tvsmotor.com
Piyush Darwade Piyush.Darwade@tvsmotor.com
Shivani Joshi Shivani.Joshi@tvsmotor.com

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Hosur, October 26, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers, today announced that TVS Scooty has crossed the sales milestone of 5 million units.

TVS Scooty range has been synonymous with female mobility in India for more than three decades in India. Since its launch, the TVS Scooty has been on an iconic journey by catering to the evolving needs of Indian women. TVS Scooty has matched the evolution of its consumer every step of the way. Today, the scooter is an ideal vehicle for the everyday commuter.

TVS Scooty is powered by an ETFi Ecothrust engine that ensures a long-lasting, trouble-free, and comfortable ride to consumers with 15% better mileage and performance, making it India’s No. 1 economical scooter.

TVS Scooty is the longest consistent running gearless scooter in the Indian market. TVS Scooty promises an ultimate peppy comfort ride with best-in-class ground reachability and a telescopic suspension that makes bumpy rides comfortable. TVS Scooty is equipped with TVS Motor’s patented ‘Eazy’ stand technology, reducing the effort to put the vehicle on the center stand by 30%.

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• Exports of BMW G 310 R and BMW 310 GS motorcycle commenced in December 2016
• The momentous landmark achieved in less than five years

Hosur, October 14, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the roll-out of 100,000 units of BMW Motorrad’s 310cc series of motorcycles.  The motorcycle was rolled out from the TVS Motor’s Hosur facility by KN Radhakrishnan, Director & CEO, TVS Motor Company, and Rainer Baumel, Head of Products, 1-, 2-Cylinder and Urban Mobility, BMW Motorrad.

In 2013, TVS Motor Company and BMW Motorrad signed a cooperation agreement to develop and produce sub-500cc motorcycles for the global market.  This strategic partnership has introduced three products on the 310cc platform, namely BMW G 310 R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310.  All three products are manufactured at the TVS Motor Company’s Hosur facility.

Commenting on this milestone, KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “We are delighted to achieve a historic milestone in our journey with BMW Motorrad today.  This achievement is a strong testimony to the success of our eight-year partnership, which has created a common learning platform for both companies.  Our partnership has been truly exceptional for creating aspirational products made for the global market.  We are proud to be a part of this journey and look forward to continuing the partnership with BMW Motorrad.”

 Markus Schramm, Head of BMW Motorrad, said, “Our strong synergies with TVS Motor Company have led to the development of impressive offerings in the Sub-500cc segment. Since their launch, both BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivaled popularity. With the rollout of the 100,000 units of BMW Motorrad’s 310cc series, these two agile all-rounders are an integral part of BMW Motorrad’s success story. We look forward to the future of our cooperation with TVS Motor Company.”

 TVS Motor Company’s Hosur manufacturing plant produces around 10 percent of BMW Motorrad’s volumes globally.  The BMW Motorrad models – BMW G 310 R and BMW 310 GS are now available in 120 countries.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 70 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years.

For more information, please visit www.tvsmotor.com.

For more information, please contact:

Varghese M. Thomas: VM.Thomas@tvsmotor.com / KS Harini: KS.Harini@tvsmotor.com 

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• Introduces TVS Apache RTR 160 4V Special Edition in the TVS Apache series product portfolio
•  All TVS Apache RTR 160 4V series of motorcycles comes with a brand-new DRL headlamp assembly and three ride modes

Hosur, October 8, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, announced an advanced range of TVS Apache RTR 160 4V series of motorcycles today equipped with a new headlamp assembly and signature Daytime Running Lamp (DRL), and three ride modes.  The Company also introduced TVS Apache RTR 160 4V Special Edition, equipped with first-in-segment features including adjustable clutch and brake levers, an exclusive Matte Black color with red alloy wheels, and a new seat pattern besides the new headlamp.

TVS Apache RTR 160 4V and TVS Apache RTR 160 4V Special Edition will now be available in three ride modes – Urban, Sport, and Rain, gear shift indicator, and radial rear tire.  The top-end variant of the Apache RTR 160 4V will be equipped with TVS SmartXonnect^TM.  TVS Apache RTR 160 4V series of motorcycles are fitted with a new headlamp assembly where the signature DRL continues to glow, changing its stance to a Front Position Lamp (FPL) which functions with low and high beam simultaneously.

Commenting on the launch, Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said, “TVS Apache RTR 160 4V series of motorcycles have always lived up to the growing expectations of our aspirational customers, by delivering cutting edge technology to racing enthusiasts.  Backed by four decades of racing pedigree, we are delighted to introduce the advanced range of TVS Apache RTR 160 4V series of motorcycles, offering an array of first-in-segment features in its class.  We are also excited to present TVS Apache RTR 160 4V Special Edition, which compliments the TVS Apache series product portfolio, further strengthening TVS Motor Company’s premium two-wheeler offering.”

Style:

TVS Apache RTR 160 4V Special Edition comes exclusively in Matte Black color with red alloy wheels and a new seat pattern.  The TVS Apache RTR 160 4V will be available in three colors: Racing Red, Metallic Blue, and Knight Black.

Variants:

TVS Apache RTR 160 4V will be available across three variants: Drum, Single Disc, and Rear Disc.

Price:

The TVS Apache RTR 160 4V series of motorcycles are now available at authorised TVS Motor Company dealerships in India for:

• TVS Apache RTR 160 4V Special Edition: ₹ 1,21,372/- (ex-showroom, Delhi)
• TVS Apache RTR 160 4V (Drum): ₹ 1,15,265/- (ex-showroom, Delhi)
• TVS Apache RTR 160 4V (Single Disc): ₹ 1,17,350/- (ex-showroom, Delhi)
• TVS Apache RTR 160 4V (Rear Disc): ₹ 1,20,050/- (ex-showroom, Delhi)

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 70 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.

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• New 125 cc engine, with ETFi & TVS IntelliGO: Best-in-segment acceleration & mileage
• Industry Best: 33 Litre under-seat storage which stores two full-face helmets, Longest Seat
• Unique: Progressive styling, LED Headlamp, Front External Fuel Filling, MetalMAXX body

Hosur, October 07, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of TVS Jupiter 125.  The Zyada Se Bhi Zyada feature-rich 125cc scooter is the new addition to the TVS Jupiter portfolio, bigger and more spacious with industry-first features such as the largest under-seat storage, segment-leading longest seat, progressive neo masculine styling, and unrivaled mileage.

Commenting on the launch, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, “At TVS Motor Company, we have always focused on four parameters, namely, cauterization, premiumization, investing in brands and product innovations. Since its inception in 2013, TVS Jupiter has been one of the most admired scooters in the country with several first-in-segment features.  The scooter customer of today seeks offerings that are aligned to their personal growth.  We are confident that TVS Jupiter 125 will be a great fit for such evolving needs.  This scooter embodies the same ethos as its predecessor with added elegance and distinctive features that make it a powerful, stand-out offering which will resonate well with our customers.”

 Mr. Aniruddha Haldar, Senior Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Jupiter has always stood for ‘Zyada Ka Fayda’ and has been one of the most loved scooters in the country.   As the Indian consumers reimagine their mobility solutions, it inspired us to offer something that could give our customers ‘Zyada Se Bhi Zyada’.  With TVs Jupiter 125, we have created a robust offering with many firsts to its credit, ranging from industry-first spacious under-seat storage, which fits two full-face helmets to the largest seat in the segment, and superior mileage with ETFi and TVS intelligent.  The progressive neo masculine styling and features reinforce the premiumization journey of the scooter customer.  We remain committed to progressing with our ever-evolving consumers and their needs as they go from strength to strength in their lives.  TVS Jupiter 125 will confidently continue TVS Jupiter’s legacy create its own space in the consumers home and hearts and add to the evergrowing Jupiter community.”  

Style:

TVS Jupiter 125 comes in a progressive neo masculine styling, chrome accents that lend it a premium look.  The scooter gets a stylish LED headlamp and signature front light guides along with an elegant tail-lamp with a grab-rail reflector.  TVS Jupiter 125 dons a 3D emblem and premium painted inner panels.  The disc variant will come with diamond-cut alloy wheels, which heightens the overall appeal of the scooter.

Performance:

The scooter is mated to a powerful single-cylinder, 4-stroke, air-cooled 124.8 cc engine, which churns a maximum power of 6 kW @ 6500 rpm and torque of 10.5 Nm @ 4,500 rpm.  It comes equipped with a semi-digital speedometer with smart alerts, average, and real-time mileage indicators.  TVS Jupiter 125 also gets body balance technology for an effortless riding experience.  The dynamic comfort and handling can be attributed to the front telescopic suspension and 3-step-adjustable rear shocks with Monotube Canister Gas charged shocks.

Comfort and Convenience:

The ergonomics of TVS Jupiter 125 is developed with supreme focus on the comfort and convenience of the rider.  The scooter comes with the largest under-seat storage of 33-liter capacity; it is the first scooter to fit two full-face helmets. The longest seat in the segment accompanies larger front leg space.  The exceptional fuel economy of TVS Jupiter 125 complements the legacy of TVS Jupiter; the Ecothrust Fuel injection (ETFi) technology delivers superior mileage, better stability, refinement, and durability.  While, TVS intelliGO enhances the riding comfort, mileage and reduces emissions by intelligently switching off the engine during long idling like traffic signals and other transient stops.  Other convenient features include external fuel fill in the front, side stand indicator & engine inhibitor, all-in-one lock, and mobile charger with front glove box.

Starting at a price of Rs. 73,400/- (ex-showroom, Delhi), TVS Jupiter 125 is available in Drum, Drum Alloy, and Disc variants. It will come in a color selection of Dawn Orange, IndiBlue, Pristine White, Titanium Grey.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group.  We believe in Championing Progress through Mobility.  Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes.  We endeavor to deliver the most superior customer experience at all our touch points across 70 countries.   We are the only two-wheeler company to have received the prestigious Deming Prize.  Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.   We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years.  For more information, please visit www.tvsmotor.com.

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1. Equipped with best-in-class Acceleration and first-in-segment Ride Modes, Reverse LCD Cluster
2. Outstanding mileage through powerful advanced 3V engine with TVS IntelliGO (Start/Stop) and ETFi
3. Upcoming TVS SMARTXONNECT^TM variant will offer TFT cluster, Bluetooth Connectivity & Voice Assist

Hosur, September 16, 2021: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of the feature-rich offering in the 125cc segment TVS Raider for the aspirational young customers in India and globally.  The distinctly young and sporty motorcycle comes with first-in-class features such as a reverse LCD digital speedometer, optional 5-inch TFT cluster with Voice Assist, multiple ride modes, and first-in-segment under-seat storage.

Commenting on the launch, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “TVS Motor Company caters to customers across almost every continent. We are happy to add a new global motorcycle platform to our portfolio with the TVS Raider, which is designed for the young, digitally native Gen Z. True to its target segment, it is equipped with cutting-edge in-vehicle and connected technology. I am confident that TVS Raider shall be the preferred choice for our young consumers both in India and globally.”

 Mr. Aniruddha Haldar, Vice President (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company, said, “TVS Motor Company has long recognized Gen Z as a key consumer cohort. Some of the favorite brands of Gen Z come from our stable, like in EV – TVS iQUBE and the TVS Racing born TVS Apache series and TVS NTORQ 125. We will again seize their imagination with the TVS Raider and its Naked Street Styling, best-in-class Acceleration with Ride Modes, and mono-shock-based ride-handling together with the TVS intelligent and ETFi led mileage performance.  I am sure our customers would appreciate the distinctive ride character of the TVS Raider; its one-of-a-kind animalistic headlight and the first-in-segment reverse LCD cluster. We will also offer a SMARTXONNECT^TM variant with Bluetooth Connectivity, Navigation, and Voice Assist. In the words of the Gen Z, TVS Raider is A WICKED RIDE!”  

Style:

TVS Raider embodies the TVS Motor Company design spirit of innovation with a unique and bold design theme. The motorcycle has a distinctive macho personality and a special logo to symbolize this theme. The strong and sculpted tank profile lends TVS Raider’s muscular, solid appeal. At the same time, it is a sporty, compact, and agile motorcycle for your everyday ride. Signature design elements of the TVS Raider are its distinctive and aggressive headlamp and tail-lamp that provide excellent visibility. The youthful color schemes with specially designed textures and finishes are inseparable aspects of its sporty and energetic design.

Performance:

TVS Raider is coupled to an advanced 124.8 cc air & oil-cooled 3V engine that churns a maximum power of 8.37 kW @ 7,500 rpm and torque of 11.2 Nm @ 6,000 rpm. The motorcycle boasts a best-in-class acceleration of 0-60 km/h in 5.9 secs and an impressive top speed of 99 km/h.   The dynamic comfort and handling can be attributed to the gas-charged 5-step adjustable mono-shock suspension, Low friction front suspension and split seat, 5-speed gearbox, and 17” alloy chunky wide tires.

A Reverse LCD digital speedometer with Ride Modes is an advanced hi-tech gadget with accurate and easy-to-read details. TVS Raider also comes with an optional 5-inch TFT cluster with TVS SMARTXONNECT^TM variant, which offers Bluetooth Connectivity and Voice Assist. The switch cluster, footpegs, and mechanical details are designed in harmony with the motorcycle for uncompromised functional benefits.

Comfort, Safety, and Convenience:

The exceptional fuel economy complements the superior performance of TVS Raider; the Ecothrust Fuel injection (ETFi) technology delivers superior mileage, better stability, refinement, and durability. While, TVS intelliGO enhances the riding comfort, mileage and reduces emissions by intelligently switching off the engine during long idling like traffic signals and other transient stops.

The ergonomics of the TVS Raider is developed with supreme focus on the comfort and convenience of the rider. Based on the TVS Motor Company’s performance motorcycle DNA, the configuration of low seat height balanced on a long wheelbase, perfect ergonomics triangle, and a mono-shock delivers engaging ride and handling.  The exhaust design, with its distinct note, is tuned to perfection as it reverberates the indomitable spirit of the motorcycle. Features such as first-in-segment easy access under-seat storage for all your essential belongings, side stand indicator with engine inhibitor, helmet reminder, and the optional USB charger are focused on creating a fulfilling ride experience.

Starting at a price of Rs. 77,500 (ex-showroom, Delhi), TVS Raider is available in drum and disc variants. It will come in a color selection of Striking Red, Blazing Blue, Wicked Black, and Fiery Yellow.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 70 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.

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• Taps into sustainable personal mobility solutions with e-bikes
• Eyes European market with customer-centric bike designs, products, and unique omnichannel network
• Second major acquisition in Europe after Norton Motorcycles

Chennai, September 16, 2021: TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, today announced a partnership with EGO Movement as a majority shareholder, in an all-cash deal through its Singapore Subsidiary TVS Motor (Singapore) Pte Ltd. The partnership is in line with TVS Motor Company’s commitment to building an aspirational product portfolio while nurturing sustainable and scalable brands. It also reiterates the company’s strategy to expand its global presence in developed markets, commencing with Europe, which serves as the heart of the e-bike mobility landscape.

Led by the co-founder’s Daniel Meyer and Marie So, EGO Movement is a Swiss technology company providing innovative mobility solutions through a portfolio of e-bikes, e-cargo bikes, and e-scooters. The company combines unique designs with innovative software and hardware to deliver a differentiated customer experience. It has an omnichannel network across Switzerland, Liechtenstein, and Germany with plans to expand across Europe, combining the best of strategically located stores with a seamless online experience.

Speaking on the occasion, Mr. Sudarshan Venu, Joint Managing Director, TVS Motor Company, said, “The partnership with EGO Movement reaffirms TVS Motor Company’s commitment towards electrification and the broader sustainability agenda.  We are building a strategic personal e-mobility ecosystem by scaling unique brands which share our vision of delivering compelling customer experience benchmarks through cutting-edge, aspirational products. EGO Movement has a strong presence in Europe with customer-centric products, a unique omnichannel network, and a visionary team at its helm. Together, we will address global urbanization by delivering unique e-mobility solutions with e-bicycles and mobility across a diversity of forms.”

 Mr. Venu further added, “It is also an important milestone in our journey to grow our presence in Europe, with the Norton Motorcycles acquisition last year and now the launch of the personal e-mobility platform.”

 Over the past decade, the personal mobility landscape has evolved significantly with the global sustainability agenda, increasing urbanization, and advancement in battery technology. The global pandemic also became a key catalyst in accelerating the adaption to personal mobility. The e-bike market has been at the forefront of personal mobility innovation, with new business models and technologies advancing rapidly with global trends. Various sub-segments have also emerged to cater to customers’ evolving needs – ranging from city bikes for daily commute to mountain bikes for adventures or cargo bikes for carrying loads or people.

 Co-founder and CEO of EGO Movement, Daniel Meyer, commented “As a Swiss-based strongly mission-driven company, we are excited to be teaming up such a highly respected global partner and industry leader. Our team is fully committed to taking the company to the next phase. We are confident that together with TVS Motor Company, we will be able to create more value for all partners and customers of EGO Movement focusing on further growth by following our mission of a greener way of e-mobility.”

EGO Movement’s product portfolio focuses on delivering sustainable products with the latest technology and stylish designs.. A powerful battery is blended harmoniously into the frame, whose ergonomic design allows for a comfortable upright sitting position. In addition, with technical refinements such as a powerful mid-motor including a torque sensor, a USB port on the removable lithium-ion battery, and an LED light that automatically switches on at dusk.  The unique and innovative design philosophy has earned the company multiple awards, including the prestigious Red Dot Award.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in ChampioninProgress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 70 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.

About EGO Movement

Innovative technology, excellent designs, ten own stores in Switzerland and Germany, as well as extensive service: EGO Movement’s mission is the evolution of mobility. Whether e-bikes, e-cargo bikes, e-scooters, or smart networking with its own software platform – as a Swiss technology company and manufacturer of technically mature products for high-quality mobility solutions, EGO Movement ensures more individual freedom and makes a contribution to more Sustainability as well as environmental protection and above all offers a great driving experience.

https://egomovement.com/de/de/

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Hosur, 17 May 2021: TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, today announced that the TVS NTORQ 125, its sporty, Bluetooth connected scooter, and has crossed the sales milestone of 1 lakh units in international markets.

In 2018, TVS NTORQ 125 was launched as the first Bluetooth connected scooter in India and has since secured its place like no other. Over the years, the brand has become synonymous with industry-first technology, unrivalled style and superior performance in select international markets.  Today, TVS NTORQ 125 is present in 19 countries across South Asia, Latin America, Middle East, and ASEAN.

Speaking on the occasion, Mr KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “We are delighted that our smart scooter, TVS NTORQ 125, has achieved the 1 lakh sales milestone in international markets. Since its launch, the scooter has become a favourite among Gen Z customers globally. The scooter’s striking appearance, connected technology and superior performance have been a hallmark of the TVS NTORQ 125 brand experience.  This achievement is a reinforcement of our commitment to grow the TVS NTORQ brand by setting benchmarks in innovation and creating aspiration for customers.”

TVS NTORQ 125 boasts of superior performance backed by TVS Racing Pedigree and is the first scooter to be equipped with Race-Tuned Fuel Injection (RT-Fi). It premieres the TVS SmartXonnect*, an innovative Bluetooth-enabled technology paired to an exclusive TVS Connect mobile App. TVS SmartXonnect* enables a host of first-in-segment additions to the fully digital speedometer, which boasts features such as navigation assist, top speed recorder, in-built lap-timer, phone-battery strength display, last parked location assist, service reminder, trip meter and multi-ride statistic modes such as Street and Sport.

TVS NTORQ 125 is available in three variants, Disc, Drum and Race Edition. It comes in a colour selection of Matte Red, Metallic Grey, Metallic Red, Metallic Blue. The Race Edition is available in Red-Black and Yellow-Black.

https://www.tvsmotor.com/tvs-ntorq

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 60 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for four years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive five years. For more information, please visit www.tvsmotor.com.

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TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, introduced the 2021 TVS Apache RTR 160 4V motorcycle today. The motorcycle continues to stay true to its racing pedigree by offering increased power and torque in line with its customers’ evolving needs, thereby ensuring the best performance and power of 17.63 PS – making it the ‘Most Powerful’ motorcycle in its class.

Speaking on the occasion, Mr. Meghashyam Dighole, Head – (Marketing) Premium Motorcycles, TVS Motor Company, said, “Backed by 38 years of racing pedigree, the new 2021 TVS Apache RTR 160 4V offers best-in-class performance with enhanced power to weight ratio and increased torque, offering our customers better-riding experiences along with advanced technologies. TVS Apache has always been committed to scaling higher benchmarks for customer satisfaction. We are confident that these enhancements will further strengthen the success story of our TVS Apache RTR 160 4V motorcycle.”

TVS Apache RTR 160 4V motorcycle gets an advanced engine 159.7 ccs, single-cylinder, 4-valve, oil-cooled engine, that now churns out 17.63 PS at 9250 RPM and 14.73 Nm torque at 7250 RPM. The engine is mated to a 5-speed super-slick gearbox that offers a precise and powerful riding experience. The motorcycle comes with an all-new dual tone seat with carbon fiber pattern and LED headlamp with claw-styled position lamps adding to its overall premium appeal.  Additionally, the motorcycle has become lighter with a two kg weight reduction, with the disc variant weighing 147kg and the drum variant weighing 145 kg.

The new TVS Apache RTR 160 4V motorcycle will be available in three colors: Racing Red, Knight Black, and Metallic Blue. It will be available in two variants at the current price; Disc priced at ₹ 110,320 (ex-showroom Delhi) and the Drum priced at ₹ 107,270 (ex-showroom Delhi).

Watch the official TVC here – https://youtu.be/yyX3ND_iv1s

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 60 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com

For further information, please contact:

• KS Harini: KS.Harini@tvsmotor.com
• Nikita Verma: nikita.verma@tvsmotor.com
• Address:-TVS Motor Company Limited, P.B. No. 4, Harita, Hosur – 635 109, Tamil Nadu, India.
• Tel: +91(4344) 276780
• Website: www.tvsmotor.com
• Email: corporate@tvsmotor.com CIN: L35921TN1992PLC022845
• Regd Off: Chaitanya, No. 12, Khader Nawaz Khan Road, Nungambakkam, Chennai – 600 006

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