TVS Motor Company launches Marvel Spider-Man, and Thor inspired TVS NTORQ 125 scooters under the SuperSquad edition
Hosur, December 16, 2021: TVS Motor Company, a globally reputed two-wheeler, and three-wheeler manufacturer has announced the launch of Marvel Spider-Man and Thor-inspired scooters under the TVS NTORQ 125 SuperSquad Edition. The new scooters will join the SuperSquad Edition inspired by Marvel Super Heroes – Iron Man, Black Panther, and Captain America launched last year. The Company has been associated with Disney India’s consumer products business for the SuperSquad edition of TVS NTORQ 125, India’s first Bluetooth-connected scooter with RT-Fi technology. Both Marvel Spider-Man and Thor-inspired scooters add a multiverse of energy to an already exciting line-up, embodying powerful character traits of two of the most loved Super Heroes.
Speaking on the occasion, Mr. Aniruddha Haldar, Senior Vice President (Marketing) –
Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company said, “We are thrilled to launch two new additions inspired by the Marvel Super Heroes – Spider-Man and Thor. These are two very popular Marvel characters with a sizeable and loyal fan following whom we aim to delight and serve with these exciting offerings. With these new introductions, we are confident to build the significant franchise that TVS NTORQ 125 has among the GenZ youth of today. We are optimistic that our customers will continue to ‘Play Smart with this launch. Play Epic’.”
The new Marvel Spider-Man and Thor versions come with a design sensibility that embodies the key characteristics of both the Super Heroes on the scooters. It also encapsulates the finer nuances of the Marvel Super Heroes with subtle design elements both on the scooter and the TVS Connect App.
The TVS Connect App of the SuperSquad Edition, powered by SmartXonnect*, comes with customized UI inspired by the characters. The app opens with a silhouette of the respective character insignias, such as the Spider-Man logo and Thor’s hammer. Further, each app screen is crafted with a unique character trait of the selected Super Hero, making it a complete Marvel experience.
PRESS RELEASE – Classification: Internal
TVS NTORQ 125 SuperSquad Edition is priced at Rs. 84,850 (ex-showroom, Delhi). In 2018, TVS NTORQ 125 was launched as India’s first Bluetooth-connected scooter. It has since secured its place like no other by offering unparalleled style, racing-inspired performance, and first-of-its-kind technology. The brand has become synonymous with innovation. In addition to the Bluetooth connectivity, the scooter comes with a variant that offers a first-of-its-kind Voice Assist function and first-in-segment dual ride modes – Race and Street. TVS NTORQ 125 continues to evolve and seeks to delight its new-generation customers – Gen Z.
About TVS Motor Company
TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 70 countries. We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for five years. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years.
For more information, please visit www.tvsmotor.com.
For more information, please contact:
KS Harini KS.Harini@tvsmotor.com
Piyush Darwade Piyush.Darwade@tvsmotor.com
Shivani Joshi Shivani.Joshi@tvsmotor.com