On October 20, 2022, restaurateur Prashant Isshar and Bellona Hospitality threw a grand two-stage launch party for Mumbai’s famous Dobaraa and Ishaara. Guests began the evening with cocktails, appetizers, and socializing at Dobaraa, then walked into Ishaara for an amazing sit-down dinner. This innovative double-launch was much appreciated by city socialites, foodies, and partygoers.

Located on the second floor of Phoenix Marketcity, Dobaraa and Ishaara serve delicious food with a difference – both brands employ specially-abled youth who guide patrons efficiently using sign language to communicate with them. This unique initiative provides gainful employment to specially-abled youth, while also creating an inclusive dining experience for all our patrons.

Incorporating traditional cuisine techniques with a sophisticated playful touch, Dobaraa’s menu showcases comfort food at its finest. The delectable dishes complement the drinks and promise to keep up with the philosophy of a nonchalant fun dining/gourmet experience that makes customers want to come back for more, as in “do-bar-aa”! It is designed with the sole purpose of creating a vibe that makes you want to take on the world, and this is inscribed on their wall, ‘Float like a butterfly, sting like a bee’.

However, at Ishaara, senses come into play on a personal level. Ishaara is a space that fosters meaningful connections over delectable cuisine. Their ethos focuses on simplicity and elegance – and this is reflected in their menu which features authentic Indian dishes with a modern twist. They also provide illustrated menus with easy-to-follow instructions in sign language so that our hearing-impaired guests can communicate their orders to our servers effortlessly. Plus, every server has their sign name printed on the back of their t-shirt so you can easily get their attention. They help to set the tone of the restaurant and encourage diners to truly immerse themselves in the experience. Not only do they promote communication between guests and servers, but also amongst the guests themselves.

“The idea of Dobaraa & Ishaara is to create a dining experience offering high-quality food, complemented with warm and friendly service. Both the brands employ people with speech and hearing impairment exclusively as guest service associates because of certain key hospitality attributes they naturally possess, like smiling, focus, intuition, and warmth, in effect hiring them for their abilities and not disability. The food is presented with simple elegance. However, the depth that is soon experienced on the palate is a result of exploring the origins of these dishes, and their journey through time and geographies”, says founder Prashant Issar.

Guests appreciated the distinguishing interiors with eccentric elements at both outlets by designer Minnie Bhatt. The lovely experience of communicating without words over an amazing evening is something they enjoyed immensely. Some of the canapes served at the Dobaraa were Waterchestnut & Sweetcorn Tikki, Paneer & Curry Leaves Shashlik, Rawas Black Pepper Tikka, Chicken Beurre Blanc Kebab, and Crispy Tossed Calamari. The mains were just as delicious, with options such as Paneer Dori Kebab, Lamb Dori Kebab, Dindigul Lamb Biryani, and Herbed Rice Tehari. Everyone ended their meal with decadent desserts such as the Flourless Chocolate Brownie and Gajar Halwa Crumble. Chahat Dalal, Rashmi Dalal, Sandeep Dharma, Jasni & Kiranjit Singh, Rupal & Alok Patel, Dr. Kritu Bhandari, Dr. Yojana Pokarna, Diva & Naresh Budhrani, and Vasundhara Ruia were some of the guests who attended the event.

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Truly a shopper’s paradise, Phoenix Market City, Pune has been touted as the number one destination when it comes to entertainment, dining, and shopping in the city. This time around the mall has just taken its social media influencer game to the next level by setting up City’s first ‘Selfie Studio’ on the third floor next to Viman Nagar Social. City’s first ‘Selfie Studio’ with more than 10 selfie facets is now open to a new Instagram-worthy “immersive experience”. The most prominent features of the studio would help patrons capture a horde of memorable snaps and make the most of #TheGoodLife.

Off lately Selfie studios have become trendy in tandem with the rise of social media. Instead of a professional photographer at the helm, customers can have creative control at the studio and can cycle through several backdrops — each with different aesthetics and themes – to capture the most unique ‘selfie’ moment. At Phoenix Market City’s Selfie Studio everything is a photo-op, the chic set up with graffitied walls each with a different theme to make memories with all your loved ones. It includes ten interactive backdrops like ‘Glass Hearts’ will reflect all the love mushed perfectly in posed snaps, Nom Nom Effect will offer you to pose with a multitude of food props in front of the ‘Nom Nom’ wall, Heart 2 Heart go all hearts out in front of the ‘All we have is INSTAGRAM’ wall, Vintage Vanity adorned with more 50+ record player discs and mantled gramophone. The ‘Classic Forever’ wall gives you a perfect opportunity to maintain a vein vintage vibe, and the Donut wall with myriad options of vibrant colored donuts, the wall portrays a sweet take on making sweeter memories at Phoenix Market City Pune. And lastly, the Emoticon Rush is a happy corner with a massive mix of smileys to make your Instagram post a worthy one. The Smiley schedule- a weekly agenda of smileys laid out according to days will ensure you have the best groupies.

The mall has already witnessed a couple of social media influencers’ walk-ins, proving it to be the most exciting and happening place to be at. There are various exciting prizes and vouchers that one can win by posting a selfie on Instagram and tagging Phoenix Market City, Pune. The mall provides its patrons with the best international brands, offers, events, and a holistic shopping experience. With its fusion of fashion, food, fun, culture, and ambiance, Phoenix Market City heralds a new era for premium destination shopping in Pune for the entire family.

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Pune, 5th April, 2019: Upsouth, Pune’s popular South Indian destination has relaunched with a new avatar at Phoenix Market City. A delightful combination of lively interiors and a fresh new pocket friendly menu makes the place ideal for students to grab a quick bite, families to enjoy and office-goers to unwind.

A self-service and sit-down restaurant, the brand has created an ideal position across the city with its successful market presence in Viman Nagar, Pune Airport, Wanowarie, Aundh, Wakad, Chandini Chowk –Bavdhanand now Phoenix Market City

Upsouth is building a pattern in the Pune market with great offers value pricing, dynamic Interior, authentic delicious food with lightning speed of service in a hygienic manner and also with a LIVE Kitchen atmosphere. It has set an example with its zestful and contemporary interior at Phoenix Market CityMall which stands different from the traditional one. Its authentic south Indian food includes the all time favourite Idli and Dosa along with its branded signature dishes such as Uthly, Malabariparota sandwich, Sabudana Cheese Vada, Mango Moksha and Healthy Super Grain Paratha. The average spends per person ranges between Rs.80-90 thus keeping the price very competitive.

“With gracious love and support of Pune food lovers, we have been able to create convenient, affordable, hygienic and quality driven South Indian QSR chain in upscale environment. We continue to look forward to create and sustain an impactful presence in Pune market through internal investments and franchising options. South Indian cuisine is recognized as one of the most popular cuisine, and as a product is also suitable for all day dining. Hence a great opportunity for UpSouth to build a successful QSR format nationwide”, says Kumar Gaurav, Vice President, Billionsmiles Hospitality Pvt Ltd.

Upsouth is committed to bring Indian and South Indian vegetarian cuisine in a modern quick service format with the highest level of quality in both products and services, at the lowest reasonable prices and in the most hygienic environment. UpSouth makes their food from fresh ingredients, unlike large international chains with their highly processed food at industrial scale.

Corporate Executive Chef – Manu R Nair,continues that “Keeping pace with modern world, Upsouth redefines the experience of Indian and South Indian Cuisine for you with an upbeat and contemporary touch. We bring healthy, delicious, fresh and wholesome Indian and South Indian vegetarian food in a modern format”,

Beyond these locations, the brand is also looking forward with many more outlets being set up in the city by the year end. Very soon brand has planned to enter Gujarat Market with Ahmedabad City to start with.

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