- The three-week-long show will be hosted by popular and one of the fittest actors in our country Suniel Shetty and will air Monday – Friday, 5:00 pm – 6:00 pm in metro markets
- Through the show, Suniel Shetty will raise awareness and guide listeners to value and balance their mental, physical, and emotional well-being
BIG FM, one of the leading radio networks in India, that has time and again presented entertaining and thought-provoking content for its listeners introduces yet another inspiring show 21 Din Wellness In. Helmed by celebrated Bollywood actor and wellness enthusiast Suniel Shetty, the show aims to up the wellness quotient of the listeners by promoting mental, physical, and emotional well-being. Through the show, the actor will urge and encourage listeners to follow a healthy lifestyle by sharing his own wellness and fitness tips for 21 days, while addressing various topics, myths, and discussions on common notions. The three-week-long show will air from Monday – Friday, 5:00 pm – 6:00 pm in the metro markets, 6:00 pm – 7:00 pm in Kolkata, and 4:00 pm – 5:00 pm in non-metros.
The year has gone by has made everyone realize the importance of maintaining overall- wellness for oneself. Today, people want to take complete ownership of their well-being, be it mental, physical, or emotional. While they may be loaded with information on the internet about getting fitter but have very little knowledge on the overall wellness. Listeners today have opened up to the concept of fitness and are looking at holistic wellness solutions that counter the perils and chaotic routine of modern living. Thus, it has become the need of
the hour to focus on the complete well-being of oneself. Taking this thought ahead, BIG FM along with Suniel Shetty will guide the people of India to stay fit and healthy. Through the show, Suniel along with his team of experts will throw light on topics such as how mental and physical health are interlinked, bust the myths around fad foods and diets, handling stress relevance of Yoga, interesting home remedies, and much more. He will also take listeners through his personal journey, sharing anecdotes from his life. Suniel will also be seen interacting with other celebrities who have inspired millions and set an example with their remarkable wellness journey.
Commenting on the show, Suniel Shetty said, “For me, overall wellness is of utmost importance and I feel it is vital to make it part of one’s daily routine. It makes me really happy to see that a lot of people today are giving importance to a healthy, well-balanced, and happy life. Through this show, our aim is to provide a holistic wellness solution to our listeners who want to take ownership of their lifestyle. This is something that is extremely close to my heart and I am thrilled to helm a show which throws light on different aspects of
the same. Also, I am glad to be part of the BIG FM family who has always strived to create a difference with their distinctive content and initiatives.” Adding on, Sunil Kumaran, Country Head -Product, Marketing & TWINK BIG, BIG FM, said “At BIG FM, our endeavor has always been to curate content which is inspiring and provides entertainment with a purpose and we are certain that our latest show ’21 Din Wellness In’ is
the perfect confluence of the two. The last year has been an eye-opener for many in terms of health and wellness and hence we feel it is the need of the hour to address various aspects pertaining to it. Being a wellness enthusiast, we feel Suneil Shetty is the perfect host for the show to throw light on the importance of being healthy through emotional, physical, and mental wellbeing. We wish him all the best on this new journey and we are sure that listeners will not only be thrilled but will also benefit immensely through his guidance.”
Taking the engagement with listeners to the next level, 21 Din Wellness In with Suniel Shetty will also be available across multiple platforms. In addition to on-air, it will be available on various audio streaming platforms and smart speakers universes such as Spotify, Hubhopper Studio, Amazon Alexa, Gaana, and Apple Podcast amongst others. The show will also be promoted extensively across the social media platforms of BIG FM. Through a series of interesting videos, audiences will get an insight into Suniel’s workout regime, his personal resolutions, food preferences, home remedies, and much more. He will also be sharing exciting fitness and wellness-related challenges encouraging audiences to participate. This will also be promoted on the digital handles of the radio network’s partner platforms along with Suniel Shetty’s social media pages. Keeping the ever-growing interest of the listeners in audio, the show aims to stay true to its brand philosophy of ‘Dhun Badal Ke Toh Dekho’ by keeping the listeners hooked to the radio throughout with infotainment like never before.
So don’t forget to tune in to the show Monday – Friday 5:00 pm – 6:00 pm in metro markets
About BIG FM:
BIG FM, one of India's largest radio networks with 59 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country. BIG FM has evolved with the changing times. With the new positioning, BIG FM will play a meaningful, relevant, and compelling role in the lives of consumers. It will not just be about entertainment but a brand that has a purpose. With its extensive reach, localized content, and credible RJs the brand will play the role of a ‘thought inspirer’ and an agent of positive change in society. The new tag line of ‘Dhun Badal Ke Toh Dekho’ reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts. Realigning the programming to reflect the new positioning, BIG FM has refreshed the music promise playing your favorite music tested with the audience besides bringing on board some big names from the Radio and entertainment spaces across all key markets. The network's occasion-based programming, CSR Activities, and client integrated campaigns strongly reflect its Dhun Badal Ke Toh Dekho ethos. The original content-based shows and engaging brand-led campaigns have consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Asian Customer Engagement Awards, Indian Radio Forum & New York Festival.