National, 12th February 2021: ITC Ltd.’s Sunfeast YiPPee!, known for its round instant noodle blocks and long slurpy noodles, has launched Sunfeast YiPPee! Ki Saucy Googly, a new TVC campaign for its yet another differentiated offering – Sunfeast YiPPee! Saucy Masala. Consumer research and studies reflect that a section of Indian noodle-lovers quintessentially enjoys adding a smack of tanginess to their noodles.  

Featuring brand ambassador MS Dhoni, Sunfeast YiPPee! Ki Saucy Googly campaign introduces consumers to the two culinary googlies in one pack of Sunfeast YiPPee! Saucy Masala – the red colored noodle block that gives the noodles their tangy and distinctive color and the chatpata tastemaker, infused with the tangy taste of tomato sauce. The TVC concludes with MS Dhoni having tasted Sunfeast YiPPee! Saucy Masala and vouching for this culinary Googly over the cricketing one. 

Link to the TVC: https://www.youtube.com/watch?v=7EL60151PRE 

The TVC is being aired across all popular GEC channels in the country in eight languages including Hindi, Marathi, Kannada, Telugu, Bengali, Oriya, Tamil, and Malayalam. To further amplify its reach, the campaign is also parallel activated on digital platforms like Facebook, Instagram, and YouTube. Furthermore, Sunfeast YiPPee! is engaging with consumers through interesting contests and activities and offering the consumers a chance to win exciting prizes.  

 About ITC Foods: A Division of ITC Limited 

 ITC’s branded packaged foods business is one of the fastest-growing foods businesses and one of the largest foods company in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman, Fabelle, Sunbean, and Gummo. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery, and Juices & Beverages. 

ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network. 

ITC’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety, and hygiene standards in manufacturing processes and in the supply chain. Going beyond process control, ITC ensures that quality standards are stringently adhered to while choosing ingredients that go into the preparation of its food products. 

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, the Middle East, and Australia.  

For more information contact – Madison PR 

Pooja Ganesh- +91 9994337654 | pooja.ganesh@madisonpr.in 

Avanii Thakur- +91 8296750038 | avanii.thakur@madisonpr.in 

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