Mumbai, 22^ndDec 2020: With the vision to offer exceptional customer experience, India’s leading telecom operator Vi has inked a strategic partnership with Firework, the world’s largest story publishing platform based in Silicon Valley.

This is the first time any Indian telecom operator has taken the lead to introduce the Stories format to its users. Globally, almost every platform is adopting the Stories format to enable higher engagement for its audiences. The partnership allows Vi to leverage Firework’s massive content repository from global content studios and also get access to unique occupational generated content (OGC) creators who are expert storytellers across a wide genre of subjects.

Avneesh Khosla, Chief Marketing Officer, Vi said, “We provide an array of content from multiple OTT players varying across genres like Live TV, Movies and Web Series in multiple languages on Vi Movies and TV app. Vi is excited to be the 1st Telco to partner with Firework for powering the most trending short videos, specially curated for Vi customers. The format is designed to entertain you in “30 seconds” across various categories and interests. Mobiles have become the preferred screens for entertainment and the average time spent on watching short videos is significantly higher than long-form content, demonstrating that the engagement levels provided by short videos remain unparalleled. Through our partnership with Firework, Vi subscribers will get a wide choice of trending stories across genre and languages.”

Speaking about the partnership, AnandVidyanand, President, Mobile at Fireworksaid, “Firework, one of the first short video platforms to launch globally on Telco OTT, is excited to be partnering with a thought-leader like Vi to enhance their customer experience through continuous innovation. Vi’s users can now enjoy their favorite content without the need of downloading another app. Vertical short-form video is the most effective form of mobile story-telling today and with this partnership, Firework is further strengthening its reach across Telecom operators, device manufacturers, and app developers. Firework is fully committed to Vi’s vision in bringing the best occupationally generated short-video content to its customers across nearly 40 delightful categories, including multiple Indic languages.”

While the collaboration enhances Vi’s customer experience and Firework’s reach significantly, it also addresses the need of the creator community with exceptional discoverability in a cluttered content space, pivotal on Firework’s large story ecosystem globally that include top tier traditional publishers, OEMs, network operators, and blogs.

About VI:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G, and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future-ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

The company offers products and services to its customers in India under the TM Brand name “Vi”.

For more information, please visit: www.MyVi.in and www.vodafoneidea.com

Twitter – @VodaIdea_NEWS

For More Information Contact:

Ashna Handa | Adfactors PR | 9810873832

Nilkantha Ray | Adfactors PR | 7797249494

About Firework:

Firework is the world’s largest short video stories platform. Firework empowers digital properties, apps, and connected TVs to adopt and implement vertical short video stories and helps drive consumer engagement. Firework’s innovative content creation tools and it’s content studio helps create immersive 30-second videos. In addition, Firework drives content from some of the largest creators and studios from across the world.

Firework is a Silicon Valley-based startup with operations in Latin America, Europe, Japan, Russia, India, and Southeast Asia. Firework is venture-backed by Lightspeed, IDG Capital, and GSR Ventures.

For more information, visit: www.firework.tv and follow @Fireworkhq on Twitter or call Trigam Mukherjee @9731651640

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Vodafone Idea Limited, the largest telecom service provider in India, today announced a partnership with Paytm, India’s largest digital payments company, to offer a unique proposition to its prepaid customers. This partnership offers Vodafone and Idea customers exclusive cashback offers and exciting vouchers on recharging through Paytm.

Vodafone and Idea prepaid customers who transact for the first time on Paytm, can avail an assured cashback of Rs. 25 on a minimum recharge of Rs. 149 done through Paytm while existing Paytm users can enjoy cashback of Rs. 20. Additionally, customers will get vouchers worth Rs. 375 from Paytm which can be used to buy movie tickets and to shop on Paytm Mall.

Vodafone Idea Limited is committed to create a truly ‘Digital India’ by enabling millions of citizens to connect, join the digital revolution and build a better tomorrow. It will accelerate India’s progression towards a digital economy with a portfolio of quality products and services on offer under both its popular and loved brands – Vodafone and Idea.

About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).

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•  All children under 14 years of age will be given Vodafone QR coded badges to prevent them from getting lost
• Vodafone to make Ambaji Mela Digitally safe for children
• First of its kind initiative to ensure worry free spiritual experience for thousands of families visiting Ambaji this season

Ahmedabad, September 21, 2018: Vodafone Idea has announced a first of its kind initiative in Gujarat to ensure a safe and worry free spiritual experience for thousands of pilgrims visiting Ambaji during the Bhadarvi Purnima Mela this weekend.  In line with the Company’s long-term commitment to achieve the highest standards of health, safety and well-being in and around the communities that it operates, all children under 14 years of age visiting Ambaji this year,  will stay protected with Vodafone Raksha Sutras in the form of QR(Quick Response) coded badges that will be pinned on their clothes. In case of getting separated from their family in the crowd, the Vodafone Raksha Sutras will ensure that the children can be reconnected with their family, through data saved in their badge. This initiative is likely to help prevent incidents of children getting lost during the annual Ambaji Mela and free up the Gujarat Police force time and efforts to focus on more important tasks on hand.

Families travelling to Ambaji with children under 14 years of age can visit any of the five Vodafone Idea pandals set up in the vicinity of the temple to register for this service. Post registration, each child will be provided with aVodafone Raksha Sutra badge containing the child’s name, guardian names, contact number and relevant details. If a child pilgrim gets separated from his/her family, they can visit the nearest Vodafone Idea pandal, where volunteers will  help them by scanning the QR code of the child and sending SMS to the child’s parents informing them of the child’s location. Vodafone Raksha Sutra QR coded badges will help simplify the task of identifying the child’s identity and facilitate quick reunion with his/her dear ones.

About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).

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