India 9th December 2020– S. P. Retail Brands Ltd. is proud to announce the signing of a license agreement with HEAD SportGmbh. The multi-year license for footwear and apparel covers sports/fitness, lifestyle, casuals, yoga wear, casual and performance shoes for men, women, and kids. The agreement allows S. P. Retail Brands Ltd. to manufacture, advertise, promote, sell, and distribute HEAD branded products in India. The partnership was facilitated by LicenseWorks, a leading brand licensing agency in India.

With the rapid rise of globalization over the past decades and the advent of digital media, the spread of fashion across global cultures has picked up a tremendous pace. As gyms remain closed due to Covid-19, consumers are resorting to home workouts and following the trend, by turning to online videos and fitness sessions from apps. As there has been heightened awareness about health and fitness in the wake of the Covid-19 crisis, this has fuelled the demand and increase in trend for workout apparel, athleisure, footwear, and accessories. The rising popularity of virtual fitness workouts with professional instructors and coaches is another reason behind the increase in online sales of fitness products and brands, such as apparel and shoes.

Mr. Chendhuran Sundar, Managing Director S. P. Retail Brands Ltd. said, “To be associated with the iconic HEAD brand is an honor and we believe with our proven expertise in the market, we have an unlimited opportunity to deliver innovation and quality product in the marketplace. We have noticed a significant rise in the demand for athleisure and performance wear in India recently. Customers these days lookout for comfortable and sustainable products rather than specific one-dimensional products. Activewear is growing by leaps and bounds owing to the millennials’ newfound fixation for being fit. Not only has this given rise to innumerable fitness gyms and online platforms in India and abroad, but it has also pushed the demand for dedicated clothing category equally.”

“The fashion retail sector has emerged in the past few years due to the stronghold of digitalization in the country. It is because the digital era has changed the social trends which resultant a direct effect on the changing consumer behaviors. Brands are also reaching out to consumers where they spend most of their time – online. Our aim in the coming 3 years i.e. by 2023 is to generate 50 Cr. revenue” MR. CHENDHURAN added.

Mr. Giuseppe Faranna, Vice President and Division Manager Licensing at HEAD Sport GmbH added, “We are delighted to have found with SP Retail a great partner to launch an innovative collection of HEAD branded athleisure and footwear lines. SP Retail has shown with their own brands as well as working with other world-class brands that they know best the newest trends, where to produce high-quality products, and especially how to retail them to conquer the Indian market. The strength of also being a very successful retailer motivated us to choose SP Retail. We can‘t wait to see the first launch!”.

Mr. Pranav Anand, Managing Partner at LicenseWorks added, “We are delighted to announce this partnership between SP Retail and HEAD. HEAD is an iconic performance sports brand with a successful global licensing program.  This licensing partnership brings together a powerhouse global sports brand with a strong team of fashion retail experts. It’s truly a win-win for both sides.”

1. P. Retail Brands Ltd. plans on selling HEAD apparel and footwear in India through the website, standalone stores, and through various e-commerce platforms soon.

For Details Please Contact:

Rituparna Ghosh – 8697274513 | rituparnaghosh@sprbl.com|

About HEAD

HEAD is a leading global manufacturer and marketer of premium sports equipment and apparel. The HEAD business is organized into five divisions: Winter Sports, Racquet Sports, Diving, Sportswear, and Licensing. Products are sold under the following brands: HEAD (alpine skis, ski bindings, skiboots, snowboard and protection products, tennis, racquetball, paddle, squash and pickleball racquets, tennis balls and tennis footwear, sportswear, and swimming products), Penn (tennis balls and racquetball balls), Tyrolia (ski bindings) and Mares, SSI and rEvo (diving). The HEAD company ́s key products have attained leading market positions based on sales and reputation and have gained high visibility through their use by many of today ́s top athletes.

www.head.com

About S. P. Retail Brands Ltd

Since being established in 2019, S P Retail Brands Limited has been known for an unparalleled commitment to customer satisfaction. It is this standard of excellence that has provided the impetus for us to grow into the business we are today. We believe that the customer always comes first – and that means exceptional products and exceptional services.

www.spretailbrands.com

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