- Samsung’s new laundry solution comes with the additional innovations in much appreciated Make for India ActivWash+ concept for a powerful and hygienic wash.
- Digital Inverter Motor delivers optimum energy efficiency, consumes 40% less energy and minimizes noise and vibration
Pune, 27th September, 2018: Samsung India, the country’s most trusted consumer electronics brand, today announced the launch of its revolutionary Top Load Washing Machine with the innovative and Make for India ActivWash+ concept, powered by a highly energy efficient digital inverter motor. The Digital Inverter Motor consumes 40% less energy while producing minimal noise and vibration, when the washing machine is running.
The new Top Load Washing Machine uses a unique Direct Drive Technology, with no Belt & Pulley Mechanism unlike other Top Loads, thereby providing the best durability. The inverter series also comes with Stainless Steel Pulsator, which offers complete hygiene and is corrosion resistant.
“In today’s fast paced modern lifestyle, consumers want washing solutions that are quick, fuss-free, all-in-one and convenient. The new Top Load Washing Machine provides this and much more. Samsung’s Make for India ActivWash+ concept has been receiving overwhelming response from consumers since its launch, which is why, every year, we bring in new innovations around the solution. We introduced the magic dispenser in 2016, Stainless steel pulsator in 2017 and the new Digital Inverter Direct Drive Motor this year,” said Mr. Maneesh Sharma, Deputy General Manager, Consumer Electronics Business, Samsung India.
“Unlike any other product in the market, we offer up to 12 years warranty on the Direct Drive Motor. The new range boasts of other unique and useful features that make day to day washing hassle free and convenient for consumers,” he added.
ActivWash+ with the new built-in sink and enhanced wave patterns makes it convenient to soak and scrub tough stains and heavily soiled clothes. The new side water jet button is more convenient and ensures adequate water supply for efficient scrubbing and soaking of clothes. The attached water jet can be turned on and off with the touch of a button, which makes it easy to mix in cleaning agents.
A Unique Magic Dispenser has dual propellers that mix water and detergent efficiently to ensure enhanced cleaning performance. Also there are no detergent residue post wash cycles.
Stainless Steel Diamond Drum has diamond shaped depressions embossed on the surface that provide smoother and safer wash to the laundry. An innovative magic filter is located on the side of the drum that catches the lint efficiently even at low water levels.
The new range comes in a completely new look. The wide tempered glass is elegant and provides a clear view of the laundry inside. The Soft Close Door Lid ensures that there is no loud noise while closing the lid. Moreover, the rear dual cluster control panel has an ice blue LED display that gives an overall premium look to the washing machine.
The Washing Machine range is also equipped with an error monitoring system that can be controlled through a smartphone app. It detects and diagnosis problems and provides quick and easy troubleshooting solutions, thereby saving time and money for the consumer.
There will be 10 models in this new inverter series, with a capacity range of 6.5Kg, 7.0Kg, 7.5Kg and 16.0Kg.The washing machine comes with an overall warranty of 3 years. The price range starts from Rs 24,990/- and is available in exciting colours, such as Imperial Silver, Magnolia Plum and Black Caviar. The entire lineup shall be available across the country through key retail outlets and online portals.
About Samsung Electronics Co, Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions.