In India, weddings, ritualistic traditions, and jewelry are closely connected and go together. Tanishq, India’s most trusted and loved jewelry brand has launched its latest range and designs of jewelry exclusively for the summer wedding season under its wedding exclusive sub-brand- ‘Rivaah’.
Every piece of wedding jewelry is a symbol of beautiful rituals that are the soul of a wedding. Understanding this very emotion, Rivaah for Tanishq unveiled new designs for the millennial brides-to-be.
Rivaah by Tanishq has balanced regional designs with a modern look. Through its superior craftsmanship, Tanishq brings elegance & new-age aesthetics to regional trousseaus. The Jewels from Rivaah incorporate fine workmanship with beautifully recreating inspiration from Indian embroideries of various states of India like Phulkari, Gottapatti, Sujani, Kashida, Kantha, etc. beautifully put together on a canvas for jewelry designs. We have picked up patterns like Floral motifs, Pine, Chinar, Creepers, Geometric patterns that celebrate the luxuriance of Indian thread work. The new designs under Rivaah exuberates richness with the use of unique karigari techniques like- Spring wire, Chandak work, Filigree, Rawa work, etc.
Speaking about Rivaah, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said “Weddings are undeniably one of the most memorable moments of our lives and wedding jewelry holds a special place in our hearts as it embodies priceless sentiments, symbolizes our diverse ethnicities & the richness of our traditions. Rivaah by Tanishq celebrates this richness and diversity of Indian weddings from the lens of a National Local Jeweller. Rivaah by Tanishq has a wide range of stunning handcrafted bridal jewelry trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”
“With the proposition of ‘A Jewel for Every Tradition,’ we speak to this new-age confident bride, who is modern in her outlook yet deeply rooted in traditional values, bringing alive the meaning and significance of every piece of jewelry in her bridal trousseau.”
“Be it the Shakha Pola bangles or the Jadanagam, be it the Nath or the Maang Tikka – each has a significant role to play in a bride’s trousseau. As a marker of auspicious beginnings, each piece invokes divine blessings and celebrates the beautiful journey our brides are to take.”
Rivaah by Tanishq has a wide range of stunning handcrafted wedding jewelry for brides from across India, designed and conceptualized to perfection. The new designs will be available across all Tanishq stores in India and on Tanishq’s e-commerce platform http://www.tanishq.co.in.
About Tanishq
Tanishq, India’s most-loved jewelry brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewelry brand in the country that strives to understand the Indian woman and provide her with jewelry that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress their commitment to offering the purest jewelry, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.
Tanishq offers Gold, Diamonds & Platinum jewelry in over 5000 traditional, western, and fusion looks. The jewelry is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 350+ exclusive boutiques in more than 200 cities.