Mercedes-Benz continues its product offensive: drives in the A-Class Limousine and rolls out its second locally produced AMG – the AMG A 35 4MATIC

By Sham Rathi On Mar 26, 2021

About Mercedes-Benz India:-

Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.

At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class, and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d, and GLS luxury SUVs. Mercedes-Benz also locally manufactures two AMG models; the AMG GLC 43 4MATIIC Coupe and the AMG A 35 4MATIC saloon. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range.

In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over The Air (OTA) to all Indian customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC and the New E-Class FL. Mercedes-Benz India sold 7893 units in 2020 with a 40% growth in Q4 compared to the preceding Q3 period.

Continuation of AMG localization reiterates the world-class production prowess of Mercedes-Benz India and a growing focus on the AMG portfolio

The first time the ‘AMG 35 series’ is launched for the Indian customers

The only feature-rich top-end variant launched in the A-Class Limousine, as customers expect the best from the brand

First time in the Indian auto industry: 8-year warranty for Engine & Transmission is offered as a standard for the A-Class Limousine

Overwhelming customer response to the A-Class Limousine even before launch; April and May’s deliveries already sold out

A-Class Limousine:

Attractive limousine design reflecting Mercedes-Benz’s sensuous purity design
Highly technology-laden: Latest connected car technology featuring New-Gen NTG 6 telematics, 2021 Mercedes me connect with OTA, MBUX Connect features, and “Hey Mercedes” powered by AI
Sophisticated and elaborate interior appointments: Complete digital instrument cluster, HD media display, an ARTICO leather in beige/ black upholstery, elegant open-pore walnut trim, multifunction steering wheel with chrome AC vents,
Longer and taller dimensions for extra room and comfort for rear passengers: Long Wheelbase at 2729 mm | Extra Headroom at 944 mm
With a Cd value of 0.22 and a frontal area of 2.19 m²
Most engine options at market launch for a limousine: Petrol | Diesel | AMG
Attractive service package: Best-in-class service packages starting INR 61,200 (A200 Petrol), INR 73,200 (A200 d Diesel) for 2 years

AMG A 35 4 MATIC:

Powerful performance and drive experience synonymous with AMG
Adaptive AMG suspension | AMG SPORTS PACKAGE Exterior | Sports Seats with DINAMICA Upholstery
Supersport Steering Wheel: Leather embossed
High-end Burmester® Sound System with 12 speakers
AMG SPOKE WHEELS 18″ ALL ROUND | PARKING PACKAGE | Active Park Assist
Service packages starting at Rs. 63, 600 for 2 years for the AMG A 35 4M

AMG A 35 4MATIC is the 12^th Locally Manufactured model from Mercedes-Benz India

AMG A 35 4MATIC is the second AMG to the roll-out of the assembly lines at Mercedes-Benz India’s production facility in Chakan, Pune

Mercedes-Benz India now produces 12 CKD models across body shapes in its state-of-art production facility in Chakan, Pune
High flexibility of the production facility with NGCs, Sedans, SUVs, and AMGs to be manufactured in one facility
The AMG portfolio in India now comprises the 35, 43, 53, 63, and GT series of high-performance vehicles across different body shapes

Ex-showroom price: A-Class 200 (Petrol): Rs. 39.90 lakhs | A-Class 200d (Diesel): Rs. 40.90 lakhs | AMG A 35 4 MATIC: Rs. 56.24 lakhs

All prices of A-Class Limousine are introductory and will be upwardly revised by Rs. 1 lakh from 1^st July 2021

Pune: India’s largest luxury car maker Mercedes-Benz today launched the much-awaited A-Class Limousine in the Indian market, redefining the limousine portfolio and adding a new ownership benchmark for the entire industry. The all-new A-Class Limousine is the longest and tallest in its segment. Extremely sporty and equipped with a high level of features and latest technology enrichments the new A-Class, strengthens the limousine offering of Mercedes-Benz. In addition, Mercedes-Benz rolled-out the Mercedes-AMG A35 4MATIC, combining fun to drive and the adrenaline experience associated with an AMG, at the same time adding the practicality of daily usage.

Both these highly anticipated models were rolled out for the Indian market from Mercedes-Benz India’s state-of-art production facility in Chakan, Pune by Martin Schwenk, Managing Director & CEO, and Piyush Arora, Executive Director, Operations.

Commenting on this important product roll-out Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “We are glad to introduce the highly anticipated A-Class Limousine to the Indian market. The A-Class Limousine imbibes all that is core to a Mercedes-Benz product and promises the new generation, Indian customers, a car that is ‘just like them’. With the A-Class Limo, we are offering today’s young and successful luxury car customers a very stylish and sporty car that is very comfortable, highly tech-laden, extremely practical in addition to a hassle-free ownership experience driven by an industry first 8 years warranty on engine and transmission. We are confident the A-Class Limo will set a new benchmark in the segment and attract a lot of new customers to the Three-Pointed Star.”

“We are equally thrilled to roll-out the first-ever ‘AMG 35 series’ for the Indian market with the AMG A 35 4MATIC. This is also the second AMG model we are locally manufacturing from our production facility, underlining our growing focus on the AMG brand in India and our long-term commitment to our AMG customers. We want the AMG brand to play an even larger role in our overall product offering in India. With as many as seven new AMGs planned this year, we are strongly placed to maintain our firm leadership in the performance motoring segment in India.” Mr. Schwenk added.

The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce the second AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and the company’s long-term strategic commitment to the Indian customers.

Commenting on the localization of the AMG A 35 4M, Piyush Arora, Executive Director, Operations, Mercedes-Benz India stated, “After the overwhelming market response to our first-ever locally made AMG that has now become a trendsetter, we are extremely delighted to roll-out the second AMG in India- the AMG A 35 4MATIC. This is yet another new production milestone in our India journey, further deepening our commitment to the Indian market. The decision to roll-out the AMG A 35 4MATIC strongly reiterates our significant manufacturing prowess and innovation in manufacturing, developed over the last two and half decades. We are glad to offer world-class products to our Indian customers with substantial local value addition, in the shortest possible time that has created new industry benchmark.”

A-Class Limousine customer profile and #JustLikeYou campaign:

The all-new A-Class Limousine blends style and substance in a unique way and promises to deliver the best and the most intuitive connectivity features, exciting and sporty performance, luxury features, and sporty looks. The A-Class Limousine is a car that suits the personality of the young successful Indian youth who can be a luxury dweller, an aspiring professional with a taste for luxury, or even a driving enthusiast who wants a dynamic car, without compromising on luxury and practicality. The A-Class Limousine is so versatile that it can become the reflection of one’s own personality; in a way, it becomes #JustLikeYou.

Mercedes-Benz India has also launched a 360-degree innovative Integrated Marketing Campaign titled #JustLikeYou across print, digital and social media, amplifying the much-awaited arrival of the latest Star from Mercedes-Benz in India.

Industry-first 8 years/unlimited kilometer extended warranty on Engine & Transmission:

Mercedes-Benz with the launch of the new A-Class will also offer an ‘industry first’ up to 8 years/unlimited km warranty for Engine & Transmission. The standard warranty for the entire vehicle will be up to 3 years/unlimited km is also the best-in-class.

The warranty will cover repairs to the engine, starter motor, alternator, turbocharger, ECU, Transmission, Torque convertor, and TCU
It will be valid across all dealerships in India and can be made fully transferable to the next owner
The 8 years extended warranty on engine & transmission will ensure the highest Residual Value for A-Class Limousine customers

2021 Mercedes me connect in the A-Class Limousine:

The 2021 Mercedes me connect in the A-Class Limousine now offers 3 distinct new features and redefines connectivity:

Alexa home integration with Mercedes me connect | 2. Google home Mercedes me connect
Parking Solution POIs in navigation system

Alexa Home Integration:

Any conversation with Alexa promises to be more fun as the systems connect with customers Mercedes Benz via the cloud and provide real-time updates. This feature can be used from an Alexa Echo device set up at the home, office, or also from the phone’s Alexa App. Some examples that one can command, “Alexa, Ask Mercedes to set a reminder for evening dinner” or “Alexa, Ask Mercedes to unlock to take a courier delivery” or “Alexa, Ask Mercedes to turn on the climate control”

Google Home Integration:

As an alternative, Google Home integration is also offered for Google home users. In a similar way, once the Mercedes I connect is linked to Google Home, users can start issuing commands to the device and get real-time updates about the vehicle, sitting at home

Parking Locations (POIs) in a vehicle or in Mercedes me App:

Mercedes-Benz India offers in the A-Class Limousine, the new Parking solution, which shows Parking lots available across different parts of the cities. The Parking POIs (Points of interest) can be easily spotted in the vehicle’s navigation system or even in the Mercedes me App maps section.

Features of Parking solution –

Off-street structured parking locations are visible in the Navigation system
POIs include public parking like malls, buildings, paid parking lots, etc.
Added value by providing information on bifurcation of covered parking and non-covered parking (separate icons)
Customer can select a parking lot on the Mercedes me App and can push the location to the vehicle with a single touch

Proper Luxury limousine with no compromise on interior space & headroom

The new design complements the sporty looks
The equipment offering, both on the outside and on the inside makes it a worthy addition to Mercedes’ famed limousine family
The new A Limousine truly reflects the tenets of its elder siblings the C-Class, E-Class, and S-Class Limousines.

Exterior Highlights

The striking front section exudes an air of self-confidence
The typical energetic look and thus the recognition value is highlighted by the new generation of headlamps– with an impressive high-tech appearance.
The profile of the luxury limousine has an engaging appearance. The balanced and precisely defined proportions appeal with their stretched lines and large wheelbase.

Interior Highlights

The progressive design and the elaborate equipment line substantially enhances the car’s appeal
From every perspective, the excitement and high-quality technology associated with A-Limousine are intensified.
The interior combines sportiness with an even more generous sense of space.
It meets the highest of aesthetic standards and adds this to a versatility of design preferred by young customers.

Highlights of the latest features and technologies on-board:

New A-Class is leaps ahead of its predecessor and competitors. It offers way more value to customers with a host of features like:

NTG 6 with MBUX | Mercedes I connect | HD Media Display | Autonomous active brake assist | Complete digital instrument panel | Media display with touchscreen
In addition, for occupants’ comfort, features like two-zone air conditioner, rear-seat armrest, front wireless charger, touchpad, and a panoramic sunroof are provided

AMG A 35 4MATIC: Exterior Highlights

The grille with twin louvers, the AMG front bumper with flics on the air intakes, a front splitter, and silver chrome trim elements are distinguishing AMG design features on the A 35
The latest technology Multibeam headlamps give sharp emotional appeal to the sleek sloping front
The all-new rear adaptive LED tail-lamps enhance the sporty look, complimented by a rear spoiler and two twin diffusers for efficient aerodynamics
The round exhaust with chrome elements and curtain elements in the bumper enhance the sharp characteristics.

AMG A 35 4MATIC: Interior Highlights

Mercedes-AMG is the most inviting across the offering. The flat-bottom steering wheel in Nappa leather, twin digital displays (widescreen), and attractive diffusers give the cabin a modern look
The ergonomically contoured sport seats in DINAMICA microfibre with red stitching enhance the interior of the new Mercedes-AMG A 35 4MATIC

Other key feature highlights of the AMG A 35 4M:

Burmester® surround sound system | Adaptive AMG suspension
AMG SPOKE WHEELS 18″ ALL AROUND
PARKING PACKAGE | Active Park Assist

Colour | Upholstery | Trim combination:

A 200 & A 200 d:

Polar White | Mojave Silver | Mountain Grey | Cosmos Black | Denim Blue | Iridium Silver

AMG A 35 4MATIC:

Polar White | Mojave Silver | Mountain Grey | Cosmos Black | Denim Blue | Iridium Silver | Sun Yellow (On special request)

Technical specifications:

	A 200	A 200 d	Mercedes-AMG A 35 4MATIC
Engine	In-line 4 cylinder	In-line 4 cylinder	2.0-liter 4-cylinder in-line with exhaust gas turbocharger
Displacement	1332 cc	1950 cc	1991 cc
Max. output	120 kW (163 hp) at 5500 rpm	110 kW (150 hp)	225 kW (306 hp) at 5800 rpm
Peak torque	250 Nm at 1620-4000 rpm	320 Nm at 1400-3200 rpm	400 Nm at 3000-4000 rpm
Drive system	2WD	2WD	AMG Performance 4MATIC variable all-wheel drive
Transmission	7G-DCT	8G-DCT	AMG SPEEDSHIFT DCT 7G dual-clutch transmission
Acceleration 0-100 km/h	8.3s	8.2s	4.8 s

Lowest Total Cost of Ownership (TCO) for the A-Class Limousine & AMG A 35 4M:

The Mercedes-Benz A-Class Limousine and AMGA 35 4MATIC promise the lowest total cost of ownership in the segment and also the highest Residual Value. The A-Class Limousine’s Compact Service packages start at Rs. 61,200 for the A200, Rs. 73,200 for the A 200d and Rs. 63,600 for the AMG A 35 4MATIC. Mercedes-Benz A-Class Limousine also offers a standard warranty for 3 years, which is best in class. In the ownership of 4 years, the TCO for A-Limo is lesser than the competition model in the market.

Media Contact: Mercedes-Benz India Pvt. Ltd:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477
Ishan Kadam | ishan.tupe@daimler.com | +91 88888 91048