Experience Apple like never before @ Croma with #AppleYou&Croma

Mumbai, 26 February 2021: Croma, India’s first omnichannel electronics retailer from the Tata Group today announced the launch of its #AppleYou&Croma program to commemorate the birth anniversary of Apple founder Steve Jobs. Starting February 26, customers can indulge in a truly complete experience of all things Apple’ across all 180+ Croma stores and on its website croma.com. Bringing together the whole Apple eco-system under one roof, providing expert advice to help make an informed decision, curating the best deals & offers, are just some of the benefits of this program at Croma. With this program, Croma seeks to plug a very evident gap in the purchase experience of consumers, who are increasingly expressing great interest in the range of products by Apple but lack thorough guidance. The lack of expert guidance during purchase and an unclear understanding of the benefits of integrated devices among consumers is one of the key reasons for Croma to launch this program in association with Apple.

The experience is complemented by amazing offers across Apple product categories. Croma with its exclusive curated offers brings to you exciting offers that will make buying the whole Apple eco-system seem like a cakewalk. On buying 2 Apple devices, customers can avail of an additional 5% Off on the second device, on buying 3 or more, customers get an additional 10% Off – you buy more, you get more! That’s not all, customers can avail of a 24 Months No Cost EMI and up to a 45% of assured buyback when they buy the latest iPhone.There are multiple offers, on other product categories such as iPads and MacBooks as well.

Commenting on this exciting new partnership, Mr. Ritesh Ghosal, CMO, Croma said, “Apple as a brand takes pride in the eco-system it has created to offer its customers a seamless and secure connected experience. While Croma has long been a preferred destination for people interested in buying Apple products, we believe this unique virtue of Apple is still not fully appreciated. Through the Apple, You, and Croma program, we are partnering with Apple in bringing alive this connection securely and seamlessly for our customers”

Customers can now have their best Apple experience coupled with amazing deals, all under a single roof at their nearest Croma outlet or on croma.com till March 7, 2021.

About Infiniti Retail Limited:

 Launched in 2006, Croma was the first one-of-its-kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous with all electronics needs, with its tech-savvy staff, product range, online presence, and the will to help customers.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambiance to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 150+ stores across 45+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money!

With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also on the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.

Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group