Croma expands healthcare portfolio with exclusive launch of Hyperice Wellness tech gadgets in India

Introduces a wide range of fitness recovery products with movement enhancement technology

India, 24th August 2021: Croma, India’s first omnichannel electronics retailer from the Tata Group, today announced the exclusive launch of the internationally-renowned Fitness recovery brand, Hyperice, becoming the first retail chain to launch the brand in India. Created in collaboration with the best athletes and physiotherapists around the globe, Hyperice’s roster of pioneering products includes ultra-premium percussion device, Hypervolt, which will be introduced to Indian consumers on croma.com and at 200 Croma stores across India.

With the launch of Hyperice in India, Croma is all set to provide a wide range of products in the fitness sector, allowing consumers to touch – feel – try the product, while curating the best deals and offering expert advice to help make an informed decision. Bringing the best-of-the-best under one roof, consumers will get access to Hyperice’s array of products that have been developed using powerful technology tools including Percussion Technology, Dynamic Air Compression, Vibration Technology, and Ice Compression Technology.

Commenting on this, Rajeev Singh, Group Business Manager, Buying – Croma, Infiniti Retail Limited said, “The fitness ecosystem has evolved tremendously over the last year, with health becoming a top priority. In line with this, we are happy to add Hyperice to our growing portfolio of healthcare gadgets. We believe the uniqueness of Hyperice’s product proposition with Croma’s omnichannel strategy will help bridge the gap in the ever-evolving fitness industry in India.”

 Mayuri Pitale, Director of Business Development and Marketing – Hyperice India added, “We believe the quality of life is intimately connected to movement. Whether you’re an elite athlete, a fitness enthusiast, or seeking a healthier lifestyle, the way you move determines the way you feel. Hyperice devices allow you to move better, so you can feel your absolute best. Our products are recognized and used by the most influential athletes, professionals, and corporations worldwide, making Hyperice the leader in recovery and movement enhancement technology. With our mission – to help everyone on earth Move Better; we are proud to partner with India’s largest C.E. retailer, Croma to launch our tech in India. Croma will be the first retail chain in India to introduce Hyperice’s leading self-care technology to help you with warmup, recovery, and maintenance at home, at the office, or at your gym

Customers can now purchase the best-of-its-kind products from Hyperice starting from Rs 8,999 in select Croma outlets and on croma.com from August 14th, 2021 onwards.

About Infiniti Retail Limited:

Launched in 2006, Croma was the first one-of-its-kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous with all electronics needs, with its tech-savvy staff, product range, online presence, and the will to help customers.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambiance to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 200+ stores across 60+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money!

With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also on the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.

Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group

About Hyperice 

Hyperice is on a mission to help the world move better. As the global recovery technology leader, specializing in vibration, percussion, and thermal technology, Hyperice is used by most elite athletes, professional sports leagues, and teams to optimize player performance. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness on a global scale. In March 2020, Hyperice acquired Normatec, innovators of cutting-edge dynamic compression systems, in December 2020 acquired RecoverX, pioneers of intelligent thermal technologies, to deliver next-generation performance and wellness solutions and in July 2021 acquired Core, both an app and a handheld meditation device designed to track heart rate and stress levels. For more information, visit hyperice.com.

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