Bid an environment friendly farewell to Dear Bappa, in Vodafone Ecoponds

• Vodafone Eco Ponds’ set up across 7 Vodafone Stores in Pune city at NIBM, Wakdewadi, Aundh, Kharadi, Baner, Kalyani Nagar & Chinchwad link road
• 4 mobile ‘Vodafone Eco Ponds’ will serve housing societies for eco-friendly visarjan
• Household Ganesha idols can be immersed in ‘Vodafone Eco Ponds’
• Search for the nearest Vodafone Eco- Pond using Maps
• Dial 7391000000 to locate the nearest Vodafone Eco Pond in Pune

Pune, September 11, 2018:  After a resounding response to the ‘Vodafone Eco Ponds’ initiative during Ganeshotsav 2017, Vodafone Idea Limited announces ‘Vodafone Eco Ponds’ 2018, for the Visarjan needs of Punekars.

Each year, over 75 lakh Ganesha idols made of Plaster of Paris, are immersed in water bodies in and around Pune at the conclusion of the 11 day festival, leaving behind tonnes of non – degradable waste. Reports show that in and around Pune, water bodies showed a 100X increase in heavy metals such as mercury, cadmium and lead, known to affect nerves and kidneys, post Anant Chaturdashi.

Vodafone Idea’s research in Pune suggested that residents have been on the lookout for solutions to prevent pollution, even while permitting them to continue with their social/religious practices.

‘Vodafone Eco Ponds’ initiative was born from these findings and a determination to find an environment friendly solution that will also preserve the sanctity surrounding Ganeshotsav. Conceived in partnership with the Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL), ‘Vodafone Eco Ponds’ in Pune were used for immersing over 3100 Ganesha idols, during Ganeshotsav 2017.

This year, Vodafone Idea Ltd has set up ‘Vodafone Eco-Ponds’, a temporary water tank setup equipped with a promoter and a life guard, at 7 Vodafone stores across the city. Starting September 13^th, Punekars can visit any of these store locations with their Ganesh idols, where they will be assisted to carry out the Visarjan.

Additionally 4 mobile ‘Vodafone Eco Ponds’ have been introduced this year.  Housing societies in Pune can get the facility of the mobile ‘Vodafone Eco Pond’ within their premises to carry out visarjan in an eco-friendly manner.

Ganeshotsav is the most anticipated annual festival for Punekars. As the largest and most preferred telecom network in Maharashtra, and a responsible corporate citizen,  ‘Vodafone Eco Ponds’ helped recycle 13 tonnes of PoP and generated 1 lakh litres of fertiliser post Ganeshotsav 2017. This resource was subsequently distributed to farmers in Maharashtra.

Vodafone stores located at NIBM, Wakdewadi, Aundh, Kharadi, Baner, Kalyani Nagar & Chinchwad link road have been equipped with ‘Vodafone Eco Ponds’ (See Annexure). Bappa devotees can also search for the closest ‘Vodafone Eco Pond’ by using Maps or dial 7391000000 for information on ‘Vodafone Eco Ponds’ locations.

ANNNEXURE

LIST OF VODAFONE ECO-PONDS

•  NIBM Road
  Shop No 8, C3 wing, Bhramha Majestic Co-op Hsg Soc, S No 15/2/1, CTS No 755, Nibm Road, Kondwa, Pune 411048.
• WAKDEWADI
  The Metropolitan, FP no 27, Old Pune Mumbai Highway, Wakdewadi Shivaji nagar- 411005
  
• AUNDH
  Royal Residency, Shop No 1,2,3,4. Aundh Road, Khadki, Pune – 411020.
• KHARADI
  Tukaram nagar, Kharadi, Pune – 411014
• BANER
  Rohit Residency Baner Road Baner Goan Next to Cafe coffee day Pune 411045
• KALYANINAGAR
  CST No 2107, S No 210, Shop No 6 & 7, F Mall, Kalyani Nagar, Pune – 411004.
• CHINCHWAD LINK ROAD
  Shop no 3, Sardar Gawade Commercial, CTS no 4287, Near Kalikamata Mandir, Link road, Tanaji Nagar, Chinchwad. Pune – 411033

About Vodafone Idea Limited

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).  For more information, please visit: www.vodafoneidea.com