Vodafone RAKSHA SUTRA to Keep Children Protected at Ambaji Mela 2018

•  All children under 14 years of age will be given Vodafone QR coded badges to prevent them from getting lost
• Vodafone to make Ambaji Mela Digitally safe for children
• First of its kind initiative to ensure worry free spiritual experience for thousands of families visiting Ambaji this season

Ahmedabad, September 21, 2018: Vodafone Idea has announced a first of its kind initiative in Gujarat to ensure a safe and worry free spiritual experience for thousands of pilgrims visiting Ambaji during the Bhadarvi Purnima Mela this weekend.  In line with the Company’s long-term commitment to achieve the highest standards of health, safety and well-being in and around the communities that it operates, all children under 14 years of age visiting Ambaji this year,  will stay protected with Vodafone Raksha Sutras in the form of QR(Quick Response) coded badges that will be pinned on their clothes. In case of getting separated from their family in the crowd, the Vodafone Raksha Sutras will ensure that the children can be reconnected with their family, through data saved in their badge. This initiative is likely to help prevent incidents of children getting lost during the annual Ambaji Mela and free up the Gujarat Police force time and efforts to focus on more important tasks on hand.

Families travelling to Ambaji with children under 14 years of age can visit any of the five Vodafone Idea pandals set up in the vicinity of the temple to register for this service. Post registration, each child will be provided with aVodafone Raksha Sutra badge containing the child’s name, guardian names, contact number and relevant details. If a child pilgrim gets separated from his/her family, they can visit the nearest Vodafone Idea pandal, where volunteers will  help them by scanning the QR code of the child and sending SMS to the child’s parents informing them of the child’s location. Vodafone Raksha Sutra QR coded badges will help simplify the task of identifying the child’s identity and facilitate quick reunion with his/her dear ones.

About Vodafone Idea Limited
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).