Taneira enters ‘ready-to-wear’ category with the launch of EIRA:
National, December 2020:Titan’s ethnic-wear brand Taneira enters into the ready-to-wear category with the launch of EIRA: – A collection of stitched Kurta sets for the progressive Indian women. Eira: brings alive the effervescence of style with a fresh take on silhouettes, vibrant tones, rich embroidery, intricately carved motifs, and traditional craft techniques of the age-old weaves in the ready-to-wear segment. The handcrafted kurta sets will be available in Linens, Tussars, and soft Silk Ikats.
Eira: encapsulates a stylish range of kurtas teamed up withfarzipants & straight-cut pants along with contrasting dupattas. This entire collection is designed in a festive color palette comprising of Fuschia, tangerine, raspberry wine, charcoal grey, peach, mustard yellow amongst others. Delicate metallic detailing adds further grace to the outfits.
Handcrafted using pure and authentic fabrics, the collection boosts multi-functional outfits that cater to various moods throughout the day. Whether it is your Zoom call meeting, a brunch day-out with friends, or your best friend’s wedding, these gorgeous ensembles hand-woven in silk & linen complement every occasion with understated elegance.
Speaking on the announcement, Ms. Rajeshwari Srinivasan, Chief Operating Officer, Taneira says “We are excited to enter into the ready-to-wear segment with Eira: across markets. In the last 4 years, Taneira has made a special place amongst loyal customers for its exquisite range of pure & authentic handcrafted sarees from across the country. Complementing the current offering, Eira: presents a unique melange of rich weaves, festive tones & eclectic silhouettes to suit the contemporary styles of the modern Indian woman in the ready-to-wear category. We hope this collection will receive a warm welcome from our discerning customers. In the first phase, we are introducing over 1000 designs and look forward to coming up with new inspirations and designs throughout the year.”
Starting at a price of INR 5,990, Eira: is available across Taneira’s stores in New Delhi, Mumbai, Bangalore, Hyderabad, Pune, and Chennai and online at https://www.taneira.com/.
Derived from the word ‘tan’ meaning body and ‘Eira’, the Sanskrit name for Goddess Saraswati (Patron God of art, music, craft, and knowledge) and meaning ‘Earth’ in Greek, Taneira aims to provide the rooted yet progressive Indian woman with exclusive design, diverse workmanship, the authenticity of handcraft, pure and natural fibers: the best of India under one roof.
Taneira – the youngest brand form Titan Company Limited offers close to 3000 unique pieces across sarees&lehengas made only from pure & natural fabrics from over 65 regions in India, celebrating the diverse textiles and craftsmanship. We carefully curate products for exclusive designs to cater to all occasions that a woman would want to adorn herself for– festivals, weddings, and special occasions. The brand has created an intimate yet relaxed browsing experience and a full-fledged style studio that houses ready-to-wear blouses, bespoke pieces, customization, and tailoring services to complete the perfect ensemble.
Launched in 2017, Taneira is now 12 stores strong across Delhi, Hyderabad, Bangalore, Mumbai, and Pune. Taneira is also available online with global delivery at www.taneira.com.
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