Mercedes-Benz leads the Indian luxury car market for the sixth year in a row, readies 15 new products for market launch in 2021
‘Reimagining Excellence’ will be the motto for 2021: With 15 new and facelifted products, a new physics-digital experience that drives the brand even closer to the customers, differentiated and best-in-class retail experience, and long-term sustainability initiatives, Mercedes-Benz India aims at reimagining excellence for its discerning customers in 2021
Mercedes-Benz India sells 7893 cars in an unprecedented year: Q4 2020 sales grew by 40% over the preceding quarter, continuing the strong sales recovery trend
14% of Mercedes-Benz’s sales penetration in 2020 was through online bookings
- Starting Q2, the all New A-Class Limousine, New GLA, AMG GT Black Series are some of the most promising products lined up for a 2021 debut
- The 15 products planned comprises a mix of models across body shapes, some without any predecessor in the Indian market
- In a COVID-19 pandemic affected unprecedented year, Mercedes-Benz sold 7893 units in Jan-Dec 2020 period
- Strong come back in sales from Q3 2020 onwards buoyed by a combination of factors like positive customer sentiment, festive season sales, unlocking of markets and stabilization of businesses
- Key volume drivers for 2020 remained the C-Class sedan, E-Class LWB sedan, and the GLC, GLE, and GLS SUVs
- The New GLE, the New GLS, and certain models of C-Class sedan, E-Class sedan, and GLC met with overwhelming customer demand
Pune: India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the sixth year in a row. In an unprecedented year affected by the pandemic that witnessed unfavorable market conditions including a temporary shutdown of business, Mercedes-Benz India handed over 7893 new cars to the customers in the January-December 2020 period.
The brand with the Three-Pointed Star made a strong comeback in sales after the initial set back in Q2 (563 units), and registered a growth of 40% in Q4 (2886 units) compared to the preceding quarter (Q3: 2058 units). The Q4 sales performance continued the sales recovery witnessed since Q3 2020, buoyed by the availability of new products, strong festive season, and overall positive customer sentiment, influenced by the gradual unlocking of the markets and stabilization of businesses.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2020 remained an unprecedented year for the industry and we are glad to make a strong sales recovery for us and our dealers. We are particularly satisfied with the strong Q4 performance registering a 40% growth over Q3, and continuing the sales momentum from the preceding quarters. Despite facing prolonged market headwinds, Mercedes-Benz pursued its product strategy, introduced 10 new products that received overwhelming customer response. Mercedes-Benz accomplished significant milestones in form of introducing the first-ever luxury EV in India, the EQC, and rolling out the first ‘Made in India AMG’, GLC 43 Coupe, underlining the resilience we all displayed.”
“We remain cautiously optimistic and are confident of continuing the sales momentum gained, despite facing pandemic triggered market upheavals. Mercedes-Benz India cautiously optimistic and we back it up with 15 new or renewed products and innovations in doing business. 2021 will be a product packed year, which we are confident will translate into excitement for customers and our dealer partners.” Mr. Schwenk added.
Reimagining Excellence: motto for 2021
Mercedes-Benz also unveiled it’s 2021 motto coined as ‘Reimagining Excellence’, which aims at making the brand more desirable and drawing customers even closer to the Three pointed Star. Mercedes-Benz plans to accomplish this by introducing some of the most desirable products in the Indian market, creating a personalized ‘physidigital experience’ and offering a highly differentiated and best-in-class retail experience. In addition, focusing on sustainability initiatives will be a key pillar in reimagining excellence. The essence of ‘Reimagining Excellence’ firmly underlines the Three-Pointed Star’s customer-centric strategy, focused on creating differentiated customer experiences, emphasizes increased digitization, and strives to create a highly competitive and future-ready company, that drives delighted customers.
The sales success of the new Long Wheelbase E-Class Sedan continues:
Mercedes-Benz’s comprehensive product portfolio comprising the sedans, the SUVs, and the Mercedes-AMG cars, supported Mercedes-Benz India’s sales performance in 2020. The Long Wheelbase E-Class sedan continues its sales success across markets and remains the single highest-selling model for the brand in January-December 2020 period. The SUVs comprising the GLC, GLE, and the GLS maintained their momentum, with the GLC remaining the most popular SUV in the portfolio. The GLE and GLS witnessed strong customer traction.
(All figures of Mercedes-Benz India are that of retail sales)
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About Mercedes-Benz India
Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located on the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.
At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets.
Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes- Benz also boasts of a strong retail network presence in the country. October 2019 also marked the introduction of Mercedes connect and the e-Commerce platform, the new digital initiatives for the best customer experience in India.
Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E- Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d, and GLS luxury SUVs. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range.
In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes I connect (Mmc) which is now equipped with 3 new features deployed OTA to all Indian customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’. Mercedes-Benz India sold 7893 units in 2020 with a 40% growth in Q4 compared to the preceding Q3 period.