Mumbai and London, June 11, 2021: The Mahindra Group today announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed Global Design organization. The new Global Design organization renews Mahindra’s commitment to reshaping the future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
The Global Design organization will comprise the recently announced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, U.K, and the existing Mahindra India Design Studio (M.I.D.S). The Global Design Organization will harness the world-class talent pool and expand its global technology footprint.
In this role, Pratap will be responsible for both M.A.D.E and M.I.D.S and will oversee the design of all key business segments such as authentic SUVs including Born Electric Vehicle (BEV), LCV products (under <3.5 T), Last Mile Mobility (LMM), Large CVs, Peugeot Scooters (France) and Tractors & Farm Machines. Pratap will join on June 24, 2021, and will report to Rajesh Jejurikar, Executive Director, Auto, and Farm Sectors, Mahindra and Mahindra Ltd.
Pratap is an alumnus of Royal College of Art, London, and the National Institute of Design, India. He brings with him over 20 years of rich global automotive design experience. His last assignment has been with Tata Motors in the UK where he spent 14 years. Earlier he had worked in Piaggio, Italy, and Daimler Chrysler, Japan.
Speaking about the announcement, Rajesh Jejurikar, Executive Director, Auto, and Farm Sectors, Mahindra and Mahindra Ltd., said, “We are at an inflection point in our Auto and Farm Sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment, and two-wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”
The Global Design organization is a strategic initiative aimed at ensuring that products are future-ready and exceed the expectations of customers across the world. To ensure world-class creative output and program execution, dedicated verticals are being created in each studio location that will maximize and enhance creativity and ensure program delivery on schedule. The organization will sharpen Mahindra’s distinctive product designs and differentiated technology offerings across its portfolio.
The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses, and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services, and vacation ownership in India and is the world’s largest tractor company by volume. It also enjoys a strong presence in defense, renewable energy, agribusiness, logistics, and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.
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