Golmaal fun with donuts: India’s favourite donut brand Mad Over Donuts and Nickelodeon collaborate to make summer brighter for kids
Inspired by Nick’s Golmaal Jr. Prank Gang and mangoes, the specially curated donuts will be available in 3 different mango flavour variants
National, 12th May 2021: This summer is all about staying indoors and being safe at home, and that means children are confined to their homes their entire vacation, away from friends and fun. To make these gloomy, tougher times lighter, India’s loved brands Mad Over Donuts and Nickelodeon have collaborated with one another to spread cheer amongst children and gift them several unforgettable experiences with #NickKaMangoficentSummer
Mad Over Donuts and Nickelodeon India is all set to introduce a limited edition of mango flavoured donuts called ‘Golmaal Jr. Treat Box’ inspired by none other than Nick’s Golmaal Jr, an animated show by director Rohit Shetty based on the comedy movie series Golmaal.
Known as the pranksters, Gopal, Madhav and the rest of the Golmaal Jr gang have always been the favourites of kids. This summer, through this one-of-its-kind partnership, the best thing for our young viewers in the afternoons is to indulge in the seasonal mango treats as they watch the all-new episodes of the mischievous escapades of Golmaal Jr every Monday to Friday at 12.30 PM on Nick channel.
Bite into Happiness with the exclusively curated ‘Golmaal Jr. Treat Box’ that consists of soft, fluffy donuts which are available in season special mango flavours: Mango Cheesecake, filled with mango-infused cream cheese, topped with mango chocolate curls and mango jam; Mango Tango, stuffed with mango jam and topped with mango chocolate shavings; and Mango Berry, oozing with white chocolate, mango chocolate and dark chocolate ganache. These extremely delicious donut flavours are available across the cities of Mumbai, Pune, Delhi, Bangalore and Chennai.
The limited edition of the Prank Gang donuts will have the characters come to life with creative toon designs on the package and box toppers of the toon characters greeting the little customers who have ordered them online. For our little fans, these treats call for loud hurrahs and mid-week high fives in the comfort of one’s home. Fun designs on the outside and delicious mango donuts inside — have you seen a better combination that could make a child smile?
The formula of good food plus favourite toons has worked with kids ever since the lockdown happened, says Mr Tarak Bhattacharya, Executive Director, Mad over Donuts. “We have partnered with Nickelodeon to provide comic relief to our tiny little customers. In fact, one of the most popular food items that have helped kids perk a bit is donut. As we have entered May, a month that kickstarts with the season of mangoes, who better than our prank gang to take the onus of spreading happiness and cheer and make the month more humorous for our little audiences!” shares Bhattacharya.
This collaboration will be promoted by a 360-degree marketing and communications plan which will include digital promotions. Year after year, brands like Mad Over Donuts and Nickelodeon work towards innovative and fun ideas for customer engagement across all age groups.
Speaking about keeping kids engaged through the summer, Sonali Bhattacharya – Head – Marketing, Kids Entertainment Cluster at Viacom18 said, “We believe that as the category leader we have a very important role to play in keeping kids in a positive frame of mind in these difficult times. Nothing can lift the spirit as well as a pack of donuts curated specifically keeping the kids’ favourite Nicktoons in mind! The bond that kids have with the Golmaal Jr. gang is very strong and this innovative collaboration with Mad Over Doughnuts is our attempt in bringing cheer to kids while they remain indoors during the summertime. We are certain that the Golmaal Jr. Prank Gang donuts will infuse happy moments in the days of kids and their families.”
Keeping in mind the current scenario, all Mad over Donuts stores are maintaining the highest hygiene and safety standards in their workstations and are offering contactless home delivery options. We encourage our customers to stay at home and get happiness delivered. The brand offers 100% eggless and freshly made products. You can order them from the comfort of your home, through Zomato or Swiggy or by visiting www.madoverdonuts.com. Spreading happiness is the core mantra of Mad Over Donuts and we want the contagious cheer of happiness to be a constant in the lives of our fans, young and elderly alike.
Simply order the ‘Golmaal Jr. Treat Box’ to have your kids jumps with joy!
About Nickelodeon India
Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is home to the most legendary iconic characters like Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw Patrol, Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and digital and online presence.
About Mad Over Donuts
India’s most loved gourmet donut brand Mad Over Donuts, one of the fastest-growing brands in the quick-service restaurant (QSR) space, is on a mission of spreading happiness. The brand is already adding joy and instant happiness to the everyday lives of people through its delectable, lip-smacking range of high quality, freshly topped gourmet products that amplify the smaller moments in life. With handcrafted, fresh donuts, eclairs, waffles and beverages, Mad Over Donuts’ fun treats turn everyday routines into a celebration. Started out as the first organized retail chain to serve gourmet-style, freshly made donuts in India, the brand soon grew from a single outlet in Noida in 2008 to a nation-wide presence in major Indian cities with over 100 stores having cloud kitchens and offline presence across Mumbai, Pune, Delhi, Bengaluru and Chennai, along with a thriving online presence through the website madoverdonuts.com and an active social media engagement. The ultimate motto is: For joyful moments, bite into happiness and shoo the blues away!