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Godrej Consumer Products and InnerHour announce “Mind Care+” – an initiative for India’s healthcare professionals

Supported by Godrej, InnerHour to organize pro-bono therapy sessions for healthcare professionals across India

India, 1st July 2021: Godrej Consumer Products Limited (GCPL), a leading emerging markets company and InnerHour, a digital mental health platform, have come together to offer a Mind Care+ programme for healthcare professionals. Supported by GCPL CSR, through this initiative InnerHour will reach out to a cross-section of over 5 million doctors, nurses and frontline healthcare professionals

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(HCPs) to help them cope with the stress, anxiety and depression compounded by the COVID-19 pandemic.

HCPs have been at the forefront in the battle against COVID-19. The higher risks of infections amongst HCPs, coupled with a sense of duty towards patients and the need to protect loved ones, has resulted in increased susceptibility to mental health conditions. As per the Indian Medical Association, at least 40% of doctors were infected with COVID-19, with over 1,000 having succumbed since April 2020. In this context, HCPs are at increased risk of mental health disorders like addiction, insomnia, stress, anxiety and depression. To support HCPs in their efforts against the pandemic through effective management and counsel, Mind Care+ will provide pro-bono therapy sessions beginning July 2021.

India was struggling with a mental health crisis even prior to the pandemic. According to the WHO, 1 in 4 individuals across the globe suffers from mental disorders. In India, we have over 200 million individuals who are affected by mental health concerns of varying severity. The situation has been further aggravated due to the ongoing COVID-19 pandemic. InnerHour fulfils the need-gap in an environment where expressing one’s emotional distress is looked down upon. Individuals can seek assistance through a set of self-help tools combined with on-call therapy in complete privacy.

Through its app-based platform, InnerHour offers free assessments, a range of Cognitive Behaviour Therapy Tools (CBTs), personalized content, and 1-1 support to individuals. In addition to the digital self-help tools, users can access a network of 120+ highly qualified and experienced therapists across 150 cities in India.

Commenting on the initiative, Dr Amit Malik, Founder & CEO of, InnerHour said, “The platform is designed to bridge the access and treatment gap for Indians struggling with mental health challenges like stress, anxiety, depression, grief and trauma. Due to the pandemic, healthcare professionals are working tirelessly and under tremendous pressure to provide critical care to COVID-19 and non-COVID-19 patients. With Mind Care+ we are committed to supporting our peer healthcare professionals with self-help tools and remote counselling services.”

Mr. Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products Limited.
Mr Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited

Commenting on this collaboration, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “At GCPL, we have been running the employee assistance programme for over two years. The initiative has been well received and has helped employees cope with present-day challenges. Healthcare professionals are the frontline heroes in our battle with COVID-19. Our hearts go out to professionals who have been affected directly. This initiative is extending our employee assistance programme to healthcare professionals in India to help them seek therapy to address burnout, post-traumatic stress, and anxiety.”

Godrej Consumer Products Ltd (GCPL) through its CSR efforts has been supporting the public healthcare system actively over the last year. GCPL has procured and delivered medical supplies, equipment, oxygen concentrators, sanitation supplies, and protective gear to hospitals across India. It has also contributed to set up hospital beds and supported ICU beds.

 

 

About InnerHour

Founded in 2016, InnerHour is a digital mental health platform meant for millions of people in India and globally, who are suffering from mental health difficulties. InnerHour’s superior interface has already helped position it as a leading global mental health app. It was recognised as the best app for good in 2020 on Play Store India and has previously been part of Google & Facebook’s India Accelerator Cohorts. With 1.3 mn downloads till May 2021, InnerHour has a footprint in 536 cities globally, including 150 cities across India. The organisation offers corporate programs, self-help assessments and access to a network of certified therapists through the InnerHour app. Co-founded by Dr Amit Malik and social entrepreneur Neha Kirpal, InnerHour is set to serve 200 million people suffering from mental health conditions across the world. In early 2021, InnerHour received funding of $5.2 Million led by Lightbox.

Website:  https://www.theinnerhour.com/

Twitter Handle: https://twitter.com/theInnerHour

About Godrej Consumer Products Limited

Godrej Consumer Products Limited Godrej Consumer Products is a leading emerging markets company. As part of the over 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting ambitious aspirations. Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal care, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India and Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and SubSaharan Africa, and among the leading players in Latin America. We rank number two in soaps in India, are the number one player in air fresheners in India and Indonesia, and a leader in wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our ‘Good & Green’ approach to create a more inclusive and greener India. At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are also deeply committed to recognising and valuing diversity across our teams. www.godrejcp.com

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