De Beers Forevermark launches the ‘Forevermark Avaanti™’ collection


Bangalore, September 16th, 2021 – De Beers Forevermark launches its latest jewelry collection. Forevermark Avaanti™ embodies a spirit of possibility, inspiring the wearer to realize their power and make a lasting statement every day.

Each piece in the Forevermark Avaanti™ jewelry collection sweeps around like a ripple, symbolizing the start of something new. The thirty-six stand-out pieces all feature a rare De Beers Forevermark diamond in 0.10, 0.18, and 0.30 carats at their center. Set in 18k yellow, white, or rose gold, the clean, circular designs are also available with the added brilliance of pavé diamonds. Worn together or alone, these rings, earrings, pendants, and bracelets make a bold statement of confidence, adding verve to your style.

The global Forevermark Avaanti™ collection has been crafted with rare and natural De Beers Forevermark diamonds. Each piece from the collection is like a personal representation of those who wear it and reminds them that they can bring about change with just a single ripple. To support the collection De Beers Forevermark introduced The Forevermark Avaanti™ campaign that is a reminder that if you believe in yourself and seize the day, you can be unstoppable.” said Mr. Sachin Jain, Managing Director, De Beers India.

To accompany the launch of the jewelry collection De Beers Forevermark introduces its Forevermark Avaanti™ campaign. Driven by a single belief that what the future holds can unfold from a single ripple, the campaign stands as a powerful reminder that the moments we seize today can become the unstoppable momentum of tomorrow. Harnessing a unique visual style, the Forevermark Avaanti™ campaign; ‘The First Ripple’ celebrates the power of possibility and encourages women to unleash their own ripple on the world.

The campaign was brought to life by an all-female creative team, including award-winning director, Vicky Lawton, and photographer Anya Holdstock. Together they realized the execution of the campaign’s inspirational film and striking photography.

Accelerating equal opportunities, and challenging gender stereotypes are values deeply rooted in everything De Beers Forevermark represents as a jewelry house. We live and breathe this belief in all we do, and the Forevermark Avaanti™ collection is no exception. It is fine jewelry designed to connect with the mindset of our consumers.

The Forevermark Avaanti™ collection is available for sale at all authorized De Beers Forevermark jewelers across the country. For further details, please visit:

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