Bhagyashree Deshpande collaborates with Fevicol A+ in an attempt to create Limca Book of Records at High Street Phoenix in Mumbai

Mumbai, 12th September 2018:  Fevicol A+, a specialized adhesive brand for crafting from the house of Pidilite, supported artist Bhagyashree Deshpande in the attempt to etch her name in the prestigious Limca Book of Records by creating the largest paper-quilling Ganesh idol at the High Street Phoenix premises in Mumbai.

Unveiled today, in the build-up to the Ganesh Chaturthi at High Street Phoenix in Lower Parel, the idol stands five feet and two inches tall. Made from 40,000 paper strips glued together with 50 bottles of Fevicol A+ of 85 gms each had been largely completed beforehand by Deshpande and had 50 students from schools across Mumbai come together for applying the finishing touches today.

Fevicol A+ proved to be ideally suited to the creation of Deshpande’s work of art. A newly-launched adhesive from Pidilite Industries, Fevicol A+ works on multiple surfaces like cardboard, felt, foam and other solid craft materials. Moreover, its special formulation ensures a no-spill and hassle-free experience which makes it ideal for crafting.

Bhagyashree Deshpande said, “Making an entry into the Limca Book of Records is never easy and with the support of Fevicol A+, I am attempting to achieve the esteemed record. Fevicol A+ played an essential role in helping me create this idol as its superior adhesive properties meant I was able to work with not just paper, but also accessories with ease and speed. As a result, I got more time for the actual crafting. Paper quilling is an art the requires an immense amount of patience but using Fevicol A+ just made the whole process from start to finish so much easier.”

Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd said, “At Pidilite Industries, we are committed to unleashing creativity through art and craft. Creativity is more akin to a learned skill than an innate quality. On this auspicious occasion of Ganesh Chaturthi, we aimed at giving the future generation of budding artists a platform to explore their creative side through the paper-quilling Ganesha Idol activity. At the same time, we also aimed at educating the children and spread awareness about sustainability and eco-friendly products which is the need of the hour.”

Mr. Rajendra Kalkar, President (West), The Phoenix Mills Ltd said, “We are truly excited to be associated with Fevicol A+ and Bhayashree Deshpande, who are fostering sustainable art through this initiative at our premises. We are certain our customers will get inspired by this exercise and influence sustainability in their own circles. High Street Phoenix has always supported art and we will continue to host exciting events like this in future too.”

About Pidilite:

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, and Fevicryl.