Studiowest Celebrates Beauty

Real women, their voice and authenticity, showcased through their latest campaign: #ThisIsMe

National, 22nd September 2021: The face of beauty has changed. The rule now is to celebrate all skin tones, all shapes, and sizes. Beauty is intangible. It grows from strength to strength as a woman ages. Beauty can be about her personality—her grace in a tough situation, her sense of humor, and, above all, her confidence. It’s her self-reliance, her career, the pride she takes in herself. It is how she feels: a combination of what’s inside and what’s outside that makes up the best version of her. The global standard of contemporary beauty is a healthy mix of everything that has just been saying.

Studio west by Westside, announced the launch of their newest campaign #ThisIsMe, featuring real women showcasing their fashion and style. Studio West has always celebrated every woman and man who enjoys being themselves. It celebrates diversity and inclusivity, and with the new campaign, the brand is once again putting the spotlight on women who embrace their power and lead with uniqueness.

The campaign features a series of brand videos with women from different walks of life, talking about how their personality is reflected in their choice of makeup from the Studiowest range. They are unapologetic about their style and are comfortable in their own skin, flaunting their boldness with pride.

Talking about the campaign, Umashan Naidoo, Head of Customer, Westside said, “Studiowest by Westside has always addressed the concerns of everyday women. However, with #ThisIsMe, we want to bring alive the fun side of makeup and celebrate women who are so effortlessly breaking barriers by just being who they are. We don’t want to change the way someone looks, instead, we want to make them feel amazing with products that just enhance what they are already rocking.”

 The videos feature Haima (@haima_simoes), Revati (@revs_0407), Naisha (@naishabhargabi), and Elyseah (@elyseahh) and put the spotlight on Studiowest cosmetics.

The films showcase their individuality while creating looks with essential blacks, color pop & nude Sparkle!

For more information on the campaign, kindly click on the links below –

For more details, check out

About Trent:

Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai but has pan-India operations. Trent operates Westside, one of India’s largest and fastest-growing retail chains.

The company has already established 177 Westside stores measuring 8,000-34,000 sq. ft. The Westside format offers an exclusive range of its own branded fashion apparel and continues to be the mainstay of the retailing business of the company. Some of the departments include women’s wear, menswear, kids’ wear, footwear, cosmetics, perfumes and handbags, household furniture, accessories, lingerie, and gifts.

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