Mercedes-Benz launches ‘Fast Lane Body & Paint repair’ for specified accidental repairs within three days

Ahmedabad: India’s largest luxury car maker, Mercedes-Benz today launched a one-of-its-kind innovative service program ‘Fast Lane Body & Paint repair’. This customer-centric service initiative aims to enhance the overall ownership experience, thus making the experience as a key differentiator in the luxury car segment. With ‘Fast Lane Body & Paint repair’, customers can get specified accident repairs jobs done within 3 days.

This is achieved through the use of efficient processes, minimizing downtimes and using faster drying components, with zero compromises on the quality of repairs. Customers can, therefore, get their damage repaired quicker, which will further allow the cars to get back on the road quickly, improving mobility and reducing hassle caused to customers. Additionally, customers can avail of the service for insurance repair jobs.

Shekhar Bhide, Vice President, Customer Services and Corporate Affairs, Mercedes-Benz India commented, “As the leaders in luxury car segment it is incumbent upon us to expand the luxury car market. Customer services are a key element in our growth strategy in India. We at Mercedes-Benz are restless to move the yardstick of service excellence for a luxury automotive segment in India.

The launch of ‘Fast Lane Body & Paint repair’ is a step in this direction. The turnaround time especially during an accident is one of the highest and can be stressful. With quick and efficient service, we want to be able to support our customers during such times. We are confident this initiative will further help us build on the trust we have acquired from our customers over the decades.”

Mr. Sanjay Thakker, Group Chairman, Benchmark Cars, said, “We are glad to flag-off this one-of-a-kind initiative. Customer Services is the key differentiator, especially in the luxury car segment. We want to ensure that our customers get the best experience for the faith they have shown in the brand. Such initiatives help with the expectations customers have with the brand and further add to their confidence.”

This service is now available in Ahmedabad, Mumbai, and Pune and soon to be rolled out across 7 more cities in 2020.This is achieved through the use of efficient processes, minimizing downtimes and using faster drying components, with zero compromises on the quality of repairs.

‘Fast Lane Body & Paint’ repair service is available for customers in Mumbai, Ahmedabad, and Pune, and will be gradually made available across more cities. This restless customer-centric initiative is a part of Mercedes-Benz brand mantra 2020 ‘Restless for Tomorrow’ that entails a host of innovating offerings from Mercedes-Benz to expand the luxury automotive market in India

About Mercedes-Benz India

Established in 1994, Mercedes-Benz India, which celebrated its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting-edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located on the same premises.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the V-Class, V-Class Elite, CLS, E-Class All-Terrain, C-Class Cabriolet, the S 600 Guard and a range of other Guard vehicles, SUV G350d and the recently launched GLC with MBUX.

October 2019 also marked the introduction of Mercedes I connect and E-Commerce platform, the new digital initiatives for the best customers experience in India. Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. The company celebrated Adapter’s Day in November 2019 and it already has added 1000+ MB customers as a part of the “Connected” ecosystem in the last 30 days.