Mercedes-Benz expands its EV footprint in India; commences Phase-II expansion and reopens booking for the EQC- India’s first luxury EV
Phase 2 expansion entails retailing of EQC from 50 cities and 94 outlets, from the initial 6 metros
- Mercedes-Benz dealerships and workshops across markets will now be ready with trained manpower and equipment for the sales and service of the EQC
- Based on strong customer demand for the EQC, Mercedes-Benz now reopens booking for the next batch of the EQC
- The next batch of the EQC starts arriving from October 2021 onwards
- Booking commences across Mercedes-Benz India dealerships and also online at the company’s official website
- The new batch of EQCs features an upgraded 11 kwh on-board charger which reduces charging time by 3.5 hours
Pune: India’s largest luxury car maker Mercedes-Benz today further deepened its commitment towards sustainable luxury mobility by announcing an expansion of its EQC retail footprint in India. The EQC which pioneered the luxury EV segment in India will now be retailed across Mercedes-Benz dealerships across the country, under the Phase II expansion strategy. The EQC launched in 2020 was until now available in 6 select cities across 14 locations, as part of the Phase 1 launch plan. Mercedes-Benz dealers across the 50 cities and 94 locations, will be equipped with EQC trained manpower and equipment to offer a hassle-free ownership experience for the EQC owners.
Mercedes-Benz India also announced the re-opening of booking for the next batch of EQCs which will be available for customer orders starting today. Customers can book their EQC online from the comfort of their homes or by visiting the nearest Mercedes-Benz dealership.
Commenting on the expansion of the EQC network Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “Pioneering the luxury EV market in India with the EQC was an important decision for us and a step taken in the right direction. With the growing customer demand for the EQC, we are now expanding our EV penetration to 50 Indian cities, covering our entire retail network spread. This decision will enable more customers across Indian cities to own the EQC and join the transition to luxury e-mobility. Commencement of Phase II expansion for the EQC is in line with our broader vision of creating a long-term, worry-free, sustainable e-mobility ecosystem for our customers in India. Mercedes-Benz globally is pursuing an aggressive EV strategy of ‘EV first to EV only’, and in India, the high acceptance level of the EQC makes us confident that, electric is the future.”
Changes in the EQC:
The EQC now features an upgraded 11 kW onboard charger. The new onboard charger will charge the 80 kWh battery in 7 hours 30 minutes from 10 % to 100% state of charge, instead of the 11 hours taken earlier. The Spare Wheel now comes under the load floor of the EQC.
New cities under EQC network part of Phase –II expansion:
Ahmedabad, Baroda, Rajkot, Surat, Jaipur, Jodhpur, Dehradun, Ludhiana, Jalandhar, Karnal, Kanpur, Raipur, Nagpur, Nashik, Hyderabad, Kolhapur, Mysore, Calicut, Coimbatore, Vizag, Kolkata, Jamshedpur, Guwahati, Bhubaneshwar, Goa, Mangalore, Salem, Kochi, Thrissur, Madurai, Hubbali, Bhopal, Indore, Kolkata, Chandigarh, Vadodara, Mohali, Vijaywada, Aurangabad, Lucknow, and other cities.
Website – www.mercedes-benz.co.in
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Media Contact: Mercedes-Benz India Pvt. Ltd.:-
Shekhar Das Chowdhury | firstname.lastname@example.org | +91 98508 36477
About Mercedes-Benz India
Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.
At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India now boasts of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d, and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon, and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC, and the exciting AMG range.
In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes I connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration, and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine, AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M, the Mercedes-Maybach GLS 600 4MATIC and S 400 d 4MATIC and S 450 4MATIC. Mercedes-Benz India sold 4857 units in H1 2021 with a 65% growth compared to H1 2020. In 2021 Mercedes-Benz announced the futuristic and more customer-centric ‘direct to customer model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order and fulfill them, offering one transparent price and purchasing experience for customers