Upsouth revives with a new avatar at Phoenix Market City

Pune, 5th April, 2019: Upsouth, Pune’s popular South Indian destination has relaunched with a new avatar at Phoenix Market City. A delightful combination of lively interiors and a fresh new pocket friendly menu makes the place ideal for students to grab a quick bite, families to enjoy and office-goers to unwind.

A self-service and sit-down restaurant, the brand has created an ideal position across the city with its successful market presence in Viman Nagar, Pune Airport, Wanowarie, Aundh, Wakad, Chandini Chowk –Bavdhanand now Phoenix Market City

Upsouth is building a pattern in the Pune market with great offers value pricing, dynamic Interior, authentic delicious food with lightning speed of service in a hygienic manner and also with a LIVE Kitchen atmosphere. It has set an example with its zestful and contemporary interior at Phoenix Market CityMall which stands different from the traditional one. Its authentic south Indian food includes the all time favourite Idli and Dosa along with its branded signature dishes such as Uthly, Malabariparota sandwich, Sabudana Cheese Vada, Mango Moksha and Healthy Super Grain Paratha. The average spends per person ranges between Rs.80-90 thus keeping the price very competitive.

“With gracious love and support of Pune food lovers, we have been able to create convenient, affordable, hygienic and quality driven South Indian QSR chain in upscale environment. We continue to look forward to create and sustain an impactful presence in Pune market through internal investments and franchising options. South Indian cuisine is recognized as one of the most popular cuisine, and as a product is also suitable for all day dining. Hence a great opportunity for UpSouth to build a successful QSR format nationwide”, says Kumar Gaurav, Vice President, Billionsmiles Hospitality Pvt Ltd.

Upsouth is committed to bring Indian and South Indian vegetarian cuisine in a modern quick service format with the highest level of quality in both products and services, at the lowest reasonable prices and in the most hygienic environment. UpSouth makes their food from fresh ingredients, unlike large international chains with their highly processed food at industrial scale.

Corporate Executive Chef – Manu R Nair,continues that “Keeping pace with modern world, Upsouth redefines the experience of Indian and South Indian Cuisine for you with an upbeat and contemporary touch. We bring healthy, delicious, fresh and wholesome Indian and South Indian vegetarian food in a modern format”,

Beyond these locations, the brand is also looking forward with many more outlets being set up in the city by the year end. Very soon brand has planned to enter Gujarat Market with Ahmedabad City to start with.