India, Tuesday, August 10, 2021 —  Whatfix, a leader in Digital Adoption Solutions (“DAS”), today announced the acquisition of Nittio Learn, a learning management system, amid a groundbreaking quarter.

The acquisition will advance the company’s application training capability by making learning more personalized, adaptive, and rich. Nitto Learn’s toolset including additional content options, assessment capabilities, and training course allocation is a natural fit with Whatfix, making it a comprehensive digital adoption platform for organizations. New learners will now experience a drastically reduced ramp-up time for learning, which is the core value Whatfix provides.

“The business shift to remote work over the last year has solidified the importance of employee adoption of the enterprise technology stack, as larger and more permanent segments of workers connect to the workplace through software exclusively,” said Khadim Batti, CEO and co-founder of Whatfix. “We’re delighted to get Nittio Learn onboard on our journey to provide our customers with all the necessary tools to execute such a massive digital transformation effort. We are continuously reimagining Digital Adoption alongside our customers as we grow and expand into new markets over the next year and beyond.”

This acquisition comes on the heels of Whatfix’s most successful quarter to date, achieving quarterly growth of 100% on a YoY basis for the past 2 consecutive quarters. Other milestones include closing new partnerships and enterprise customers, securing series D funding, earning recognition from top analyst firms, and winning several industry awards.

“We’re excited to add Nittio Learn’s value proposition to Whatfix’s industry-leading digital adoption solution,” said Gagandeep Josan, CEO & Co-founder, Nittio Learn, a Upekkha backed start-up. “Nitto Learn has been helping Learning & Development teams build learning experiences that reduce training turn-around and ramp-up time for today’s digital workers. Whatfix, with their laser focus on helping customers overcome technology complexities is a perfect match for our product and our team.”

Nitto Learn is used by South Asia’s largest e-commerce and retail companies to train their employees. The co-founders Gagandeep and Aravindan along with their team have joined Whatfix, bringing in their rich expertise in the learning domain.

The recent $90 million Series D funding round led by SoftBank Vision Fund 2 also touted a 3X increase of Whatfix’s valuation over 15 months, along with a 3X of revenue and headcount increase over the last two years. With the opening of three new offices in the United Kingdom, Germany, and Australia, Whatfix now has 500 employees across six offices globally.

The momentum has not gone unnoticed in the industry. Whatfix has grown its partner program by over 8 partners this year, announced a strategic partnership with Microsoft, and added notable new customers such as Red Cross Netherlands, Coca Cola Beverages Africa, Mr. Price Group, Messer Americas, Grant Thornton, and others including multiple Fortune 500 companies.

Prominent industry analysts have taken notice as well, featuring Whatfix in reports like the Constellation ShortList for Digital Adoption Platforms 2021. In addition, Whatfix garnered nine award wins so far in 2021, recognizing the company’s achievements in customer satisfaction and service, as well as technology innovation. Notably, Whatfix was honored as the Globee Disruptor Company of the year in the Information Technology Cloud/SaaS category and was named a Stevies Gold Winner for Achievement in Customer Satisfaction. Whatfix has again earned 12 Leader badges across the Digital Adoption Platforms and Customer Self-Service Sofware categories in G2’s Summer 2021 reports.

For more information on Whatfix, please visit https://www.whatfix.com.

 About Whatfix

Whatfix is a Digital Adoption Solution that disrupts Application Training, Learning, and Support content by providing Contextual, Interactive, Real-Time, and Autonomous user guidance – driving additional adoption and productivity gains. Whatfix has a proven record of increasing employee productivity by 35%, reducing training time and costs by 60%, reducing employee case tickets by 50%, and increasing application data accuracy by 20%. Whatfix is based in San Jose, San Francisco, London, Melbourne, Sydney, and Bangalore.

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India, 23 December 2020: Whatfix, the leader in Digital Adoption Platforms (DAP), today announced three key appointments to further fortify its leadership team and lead its next phase of growth of helping businesses drive digital adoption and elevate user experience across enterprise applications.

Satya Machiraju joins Whatfix as VP of Information Security. He will lead and further strengthen Whatfix’s security team and help in developing and deploying processes and solutions to manage and minimize cybersecurity and regulatory compliance risks. Prior to Whatfix, Satya was associated with companies such as Qualfon, [24]7.ai, Aditya Birla Minacs Worldwide Ltd, Fidelity Information Services (formerly Efunds Corporation) and Dell, where he was responsible for devising, implementing, and managing Enterprise-wide Information Security, regulatory compliance and risk management programs for global organizations.

Romita Mukherjee joins Whatfix as Global Senior Director, HR. She brings vast experience in HR with specialization in organizational transformation and restructuring, Performance Management, organizational change management, and HR technology implementations and will be leading the Global HR function at Whatfix.  In her role, she will enable the company’s business growth by developing a high caliber talent pipeline, implementing strategic leadership and employee development practices, and driving a growth mindset oriented culture. Prior to this role, she worked for prestigious organizations like Samsung, Boston Consulting Group, and First American.

As VP of Product Marketing, Supriya Goswami will be responsible for overseeing the go-to-market strategic direction and formulation of the Product Marketing strategy. Based in the US, she will be an integral part of the company’s transformation strategy to establish category leadership in specific industry segments and will be leading Product Marketing teams across Whatfix’s global markets. Previously, Supriya was leading marketing at InMobi, for theInMobi Marketing Cloud business.

Commenting on the appointments, Khadim Batti, CEO and co-founder, Whatfix, said, “We are excited to have Satya, Romita, and Supriya on-board with us to drive business results as we prepare for the next growth phase at Whatfix. They bring an invaluable mix of leadership skills, depth of experience, and functional expertise that will help accelerate the company’s growth and firmly establish our ina category-leading pole position in the DAP segment.”

Satya Machiraju, Vice President, Information Security, said “Whatfix has emerged as one of the leaders in the industry digital adoption solution category. I am joining the company at a very exciting time where I can contribute towards enhancing the internal and external Security Posture of Whatfix. I am delighted to be part of Whatfix’s growth journey and look forward to increasing transparency and providing assurance to our customers, and thus helping customers to make Whatfix a partner of choice to solve their usability challenges in the new remote working world in a secure manner.”

Romita Mukherjee, Global Senior Director, HR said, “Whatfix is growing and I am glad to join and contribute to strengthening its market leadership position through developing and scaling impactful talent strategies and programs that make Whatfix a great place to work. My vision is to support the company’s growth journey through translating business opportunities into high-value HR strategies and ensuring that the organization has a competent talent pool to meet business challenges and new opportunities by embracing a culture of innovation and a high level of workplace engagement.

“To drive revenue and employee productivity, organizations are making significant investments in deploying software applications and are looking for trusted partners to help drive immediate ROI. A pioneer in the digital adoption category, Whatfix is uniquely positioned to partner with enterprises as they embark on these technology transformation journeys”, said Supriya Goswami, VP of Product Marketing. “I look forward to leveraging my experience in fulfilling Whatfix’s vision of helping ease the navigation of complex software for employees, customers, and app-users.”

About Whatfix

Whatfix is a Digital Adoption Platform that disrupts Application Training, Learning, and Support content by providing Contextual, Interactive, Real-Time, and Autonomous user guidance – driving additional adoption and productivity gains. Whatfix has a proven record of increasing employee productivity by 35%, reducing training time and costs by 60%, reducing employee case tickets by 50%, and increasing application data accuracy by 20%. Whatfix is based in Bangalore, San Jose, San Francisco, London, Melbourne, and Sydney.

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