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India’s home-grown innovation, a paper-based repellent that instantly knocks down mosquitoes and effect lasts up to 4 hours, was developed by Godrej Consumer Products Innovation launched as Goodknight Jumbo Fast Card, priced affordably at INR 1.5 per usage Experts from the Ministry of Health, ICMR, and HICA opine the need for innovation and partnership if […]

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Goodknight-Jumbo-Fast-Card

India’s home-grown innovation, a paper-based repellent that instantly knocks down mosquitoes and effect lasts up to 4 hours, was developed by Godrej Consumer Products

  • Innovation launched as Goodknight Jumbo Fast Card, priced affordably at INR 1.5 per usage
  • Experts from the Ministry of Health, ICMR, and HICA opine the need for innovation and partnership if India wants to be free of mosquito-borne diseases

Mumbai, September 27, 2021 – As India deals with the ongoing pandemic, rising malaria and dengue cases have posed a double health threat. Addressing this issue, a discussion themed on ‘The fight against mosquito-borne diseases and the need for innovation’ was organized featuring experts from The Ministry of Health & Family Welfare, Govt. of India; Indian Council of Medical Research (ICMR); The Gates Foundation; Home Insect Control Association (HICA) and Godrej Consumer Products. During this discussion, a game-changer innovation has been revealed that could make protection from mosquitoes accessible, effective and affordable for urban and rural masses. Created by the R&D team at Godrej Consumer Products, it is a paper-based mosquito repellent providing instant relief and up to 4 hours of protection from mosquitoes.

Unveiled as Goodknight Jumbo Fast Card, it is a spiral-shaped paper card. As soon as one lights a Jumbo Fast Card, the technology activates fast action and an instant knock-down effect on mosquitoes. It also leaves a pleasing fragrance that lingers around the room.

In India, close to 50% of mosquito repellents used are burning formats. Of this, almost 30% are using unapproved and illegal mosquito repellent incense sticks that have adverse health effects since they use harmful chemicals as actives in the product. Jumbo Fast Card is a high-quality standard and safe alternative for users of such formats.  This revolutionary product does not depend on electricity, making it a viable option for both urban and rural areas, susceptible to mosquito menace. Goodknight Jumbo Fast Card is available in a pack of 10 cards and is affordably priced at INR 15. This means the per-user cost is as low as INR 1.5 only.

Commenting on the innovation, Sunil Kataria, CEO – India, and SAARC, Godrej Consumer Products Ltd (GCPL), said, “As the leader in the household insecticides category, Goodknight is committed to innovate and provide effective yet safe solutions at very low cost. Jumbo Fast Card is our latest innovation which is the result of our deep understanding of the category and know-how of what the country currently needs. This revolutionary paper-based format will give people the dual benefit of instant action and its effect will last up to 4 hours at only INR 15 for 10 cards. This makes Jumbo Fast Card an effective and affordable solution against mosquitoes in the urban and rural landscape.”

The panel moderated by wellbeing champion Dr. Marcus Ranney, comprising experts from the Ministry of Health, ICMR, The Gates Foundation, HICA, suggested the need for innovation and partnership if India wants to be free of mosquito-borne diseases. Though a major global health crisis, COVID-19 is a strong case example highlighting how innovations in record time played a key role to improve public health. From home testing, COVID-19 kits, infection-free taps, phone booth COVID-19 testing to the vaccines themselves, all these innovations empowered people around the globe to fight the pandemic. Similarly, the panel suggested adopting a collective approach and look at innovations to fight malaria, dengue, and chikungunya, among others.

To tackle malaria and dengue, experts urged for behavioral and mindset change amongst citizens. Personal intervention is a must by adopting proper hygiene practices, using mosquito repellents at home and personal repellents when outdoors, bed nets, wearing full-sleeve clothes, and ensuring no water gets collected in and around homes as it becomes mosquito breeding grounds.

 Dr. PK Sen, Principal Advisor, Ministry of Health and Family Welfare, said, “India needs innovations to be free of mosquito-borne diseases. Malaria and dengue have seasonal occurrence with high outbreak potential. The burden of these diseases on the economy and healthcare system is much higher. The COVID-19 pandemic is placing immense pressure on the health care system worldwide. A concerted effort with inter-ministerial convergence is the key to strengthen community mobilization for effective vector control response. Supporting innovations will translate into the development of unique tools and establish an eco-system fostering partnership. Addressing strategies with newer tools will give momentum for Universal Health Coverage to provide accessible, affordable and sustainable health care.”

 Dr. Rajni Kant, Director, ICMR – Regional Medical Research Centre, Gorakhpur, commented, “We need to undertake research on priority areas such as drug resistance and identifying hot spots in case of malaria and demonstrate few model projects towards its elimination on a larger extent as well as creating awareness for the prevention of dengue and work towards vaccine research. Due to growing population, urbanization, global travel, and climate change there is a need to equip ourselves in a much better way to combat mosquito-borne diseases. The analysis will help us to be better prepared. Supporting innovations, be it from public or private space, will empower India to possess solutions and tools for prevention and better treatment after disease occurrence. With 95% of our population living in malaria-endemic areas, the public-private partnership can also help to research and develop affordable, cost-effective solutions for the masses.”

Adv. Jayant Deshpande, Honorary Secretary,  Home Insect Control Association (HICA), a non-profit making industry body promoting safe use of household insecticides,  said, “While people will prepare themselves against malaria & dengue, they need to do it with the right household insecticide products. Currently, we are urging people to stop buying illegal mosquito repellent incense sticks and opt for safe, approved incense sticks from reputed companies. While incense sticks from unscrupulous players maybe are cheap, they do not go through the regulated manufacturing processes and basic checks on safety parameters of the skin, eye, and respiratory systems mandated for all home insecticide products. All illegal incense sticks flout norms and are not tested on the aforementioned parameters. Affordable and effective innovations like Goodknight Jumbo Fast Card will act as an intervention and consumers stand to benefit from it.”

Goodknight Jumbo Fast Card_Product Shot
Goodknight Jumbo Fast Card_Product Shot

“As a group, Godrej has always tried to innovate and deliver solutions for the betterment of public life and progress of the country. Goodknight Jumbo Fast Card is one of the pragmatic solutions created by our R&D team. It is our humble contribution that will reinforce India’s war against mosquito-borne diseases” added, Sunil Kataria of Godrej Consumer Products Ltd (GCPL).

Video Message from Nisaba Godrej, Chairperson and Managing Director, Godrej Consumer Products: https://bit.ly/3lVR0vL

Also, PFB the link to the recording of the virtual press conference.

https://godrejinds.zoom.us/rec/share/uART7Db9LuzgyJxZqoYVhmPPhsUcSF8JiOKCBJzKHXnWADTJ9oHFIs1sKcEGtcKy.-nXODSoiAo6pqbWu

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a part of the over 124-year-young Godrej Group. We are fortunate to have a proud legacy built on the strong values of trust, integrity, and respect for others. As an emerging market company, we have witnessed rapid growth and are pursuing our exciting and innovative aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second-largest player in Indonesia, and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 percent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good & Green approach to build a more inclusive and greener India.

At the heart of it all is our talented team. We take much pride in fostering an inspiring workplace with an agile and high-performance culture. We are also deeply committed to recognizing and valuing diversity across our teams. www.godrejcp.com

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