December 28, 2021, Mumbai: Croma, India’s first omnichannel electronics retailer, unveiled consumer electronics shopping trends for the year gone by, on its web store www.croma.com and its nationwide stores. Titled ‘Croma’s 2021 Unboxed’, it decodes the key consumer trends observed, based on shopping behavior at Croma stores and on croma.com.

Some of the key trends highlighted were:

• Digital channels grew four times faster than offline channels, indicating acceleration in digital adoption by the consumer
• Smartphones: Blue toppled Black as the most sought-after smartphone color of 2021 with 4 out of 10 consumers opting for the color of the Indian cricket team
• TVs: India went big with 55” inch TVs clocking the highest growth, as home-centered to become the primary entertainment hub for families
• Audio: Soundbar was the fastest-growing home audio gadget this year, beating out more complex speaker systems as the go-to sound accessory for consumers
• Washing Machines: Indians washed clothes equal to the weight of 22,000 dinosaurs during the year, with health and hygiene continuing to top consumer concerns
• Grooming: Indian men turned out to be far more concerned about their appearances with 13 men buying grooming products for every woman purchaser – Can Mr. Universe title be far behind?
• Gaming: The PS5 console bagged the title of the ‘Most Elusive gadget’, with huge global demand and chip shortages playing havoc with supplies
• Kitchen Appliances: For a tea-loving nation, coffee was on the up – Coffee maker purchases went up by 2x
• Advantage Accessories: Consumers bought 20 adaptors every hour, reflecting the heightened use of digital devices in a population that continued to work and learn remotely
• The ‘Quit Wire Movement’ is on the rise, with 25% of consumers opting for Truly Wireless earphones, thereby reducing the use of wires equivalent to the length of Goa’s coastline – convenient & climate-friendly!
• ‘Burp to Burpees’ trend going strong with 2x consumers buying fitness wearables compared to microwaves

Mr. Avijit Mitra, MD & CEO, Croma said: “2021 Unboxed is our attempt to capture fast-changing digital aspiration of consumers across India during the past 12 months. We intend to make this an annual feature. 2021 was characterized by an acute shortage of bestseller stocks due to various macro factors. Despite this, the growth witnessed post the lifting of lockdown has been exceptionally strong. The festive season witnessed unprecedented volumes which is an encouraging sign for the future to come. Croma customers 

upgraded to bigger and better devices, aided by strong affordability solutions and omnichannel capabilities. We are also committed to supporting the emerging trend of consumers adopting sustainable and responsible consumption as the world recognizes the threat of environmental hazards.’

Mr. Shibashish Roy, Chief Business Officer – eCommerce & Marketing, Croma said, “With our extensive range in-store and online, Croma has always helped customers choose the right product for their needs, be it a gadget, an appliance, or accessory and provided greater confidence through our lifetime assurance services. 2021 Unboxed provides a platform to share a ringside view of this year’s digital lifestyle changes and reiterate the fast pace of digital adoption.” 

2021 Unboxed – City Highlights:

Croma’s 2021 Unboxed revealed that regional and urban-specific cultures play a significant role in influencing consumer choices in electronics:

• Gaming: Mumbaikars topped the list of most gaming laptops purchased this year
• Dishwashers: Bangaloreans bought the most dishwashers this year
• Table fans: Hyderabad bought the most table fans in 2021
• Flour mills: Ahmedabad seems to prefer making its flour, with Amdavadis topping the flour mill purchase league
• Warranties: Kolkata bought the maximum number of gadgets together with extended warranties

For more on Croma’s 2021 Unboxed, click here https://bit.ly/3HxtEGf or check out our social handles

The post Indians opted for Bigger TVs, more Soundbars and went Wireless in 2021 appeared first on PuneDiary.Com.

INDIA – May 24, 2021 – Yashjeet Varshney, a first-year student at MDI Gurgaon has spent the last few days toggling between managing affairs at home and attending virtual meetings with business leaders at Samsung India, where he is doing his summer internship.

“I learn new things here every day and many new perspectives that a business school can never provide. Frankly, even though this internship is virtual and I may not be as fortunate as some of my seniors to get an in-office experience, the last two weeks have been absolutely exciting and I don’t know how I’d ever go back to routine college life,” he says.

Yashjeet is among 34 interns from India’s top B-Schools who got selected for the prestigious IGNITE (Inspiring Growth & Nurturing Interns Towards Excellence) internship program – a springboard for many young B-school grads aspiring for a coveted corporate career.

It’s a motley group of students from IIM-Ahmedabad, IIMs – Lucknow, Calcutta, Bangalore and Kozhikode, XLRI Jamshedpur, MDI Gurgaon, and FMS Delhi. As the offices are shut for the safety of employees as per Covid protocols, the young students are leaving no stone unturned to make the two-month-long summer internship program ignite their spirits.

“Our spirits are high. Unfortunately, we are not able to raise a toast together because of this program going virtual this year too,” says Sameer Wadhawan, Senior Vice President and Head of Human Resources at Samsung India. “At Samsung, we believe that young talent, like in this lot will be Powering Digital India – Samsung’s vision for India,” he adds.

The people managers at Samsung have been working from home too, and it has been quite a challenge to keep the flock together but they have ensured the interns go back as empowered or more as any of their seniors. There are some misses for them surely, but the gains will outshine them.

First, let’s see what they have been missing: their first stride and warm welcome into Samsung’s plush Corporate Office on the 24th Floor of Two Horizon Center in Gurugram, the in-person meetings with Samsung leaders, a tête-à-tête with them over coffee, the first office pal, the visits to the exciting break out areas, the gym and cafeteria where ideas abound as much as the delicious spread of food. And of course, the after-office parties.

But there are plenty of firsts in a virtual office as well: The first cloud meeting, with patchy connection issues at times, the first virtual catch-up, the first virtual brainstorming session, virtual meetings, and ideation sessions. And it seems our bunch is enjoying it too.

.“I was really hoping to have an in-person internship experience. I have always been passionate about new places, people, and culture so would have loved to see the Samsung office and meet colleagues,” says Sejal Sinha from IIM Kozhikode. “But the virtual mode has been just as intriguing. I absolutely love how the Samsung culture has kept it all so alive even though the current situation and its challenges.”

Anushka Dhawan from XLRI Jamshedpur says the best part about this internship for her is that even the senior-most leaders are so readily available, “when we need any inputs from them.”

“Everyone has been keen on sharing their experience and insights with us making all the learning so much more fun. I am yet to fully believe that I am interning for a brand that is so omnipresent. Samsung is a part of almost every Indian home,” she says.

 Samsung Newsroom link: I’m So Excited I Don’t Want to Go Back to College: B-School Virtual Intern at Samsung

About Samsung Electronics Co.Ltd.  

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry, and LED solutions. For the latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

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