Chennai / Mumbai | July 29, 2021 – After the announcement of Roland Bouchara as CEO & Managing Director for Stellantis in India earlier in April 2021, the company has today announced key leadership appointments for its operations in India. Saurabh Vatsa and Nipun J Mahajan will now be responsible for the Citroën brand and Jeep Brand in India, respectively.

In his new role, Saurabh will be responsible for Sales, Marketing, Aftersales, Product Planning & PR functions for Citroën in India. An industry veteran with over 25 years of experience, Saurabh joined PSA in 2018 as Senior Director – Marketing & Corporate Communications. He has been instrumental in devising and implementing the unique strategy for the launch of the Citroën brand and C5 Aircross SUV in India.

For the Jeep brand, Nipun will be responsible for Sales, Marketing, Aftersales, Product Planning & PR functions in India. Nipun has over 25 years of experience in the automotive industry and has been with the Jeep brand for 5 years in the position of Vice President, Sales Operations, and Network development. He has been instrumental in launching the Jeep brand in India and achieving the 50,000 sales milestone for the Jeep Compass.

Saurabh and Nipun will report directly to Roland Bouchara, CEO & Managing Director for Stellantis in India. The new, integrated organization structure is effective from June 7, 2021.

“I am pleased to welcome Saurabh and Nipun to our India leadership team. These appointments are a continuation of the seamless integration process that has been well underway since Stellantis was born,” says Roland Bouchara, CEO & Managing Director of Stellantis in India. “Both Saurabh and Nipun bring to their position a series of stellar achievements and rich industry experience from which our customers, partners, and the Group as a whole will benefit greatly.”

About Stellantis

Stellantis is one of the world’s leading automakers and a mobility provider, guided by a clear vision: to offer freedom of movement with distinctive, affordable, and reliable mobility solutions.  In addition to the Group’s rich heritage and broad geographic presence, its greatest strengths lie in its sustainable performance, depth of experience, and the wide-ranging talents of employees working around the globe. Stellantis will leverage its broad and iconic brand portfolio, which was founded by visionaries who infused the marques with passion and a competitive spirit that speaks to employees and customers alike. Stellantis aspires to become the greatest, not the biggest while creating added value for all stakeholders as well as the communities in which it operates.

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• New Citroën C5 Aircross SUV – Introductory prices start at INR 29,90,000 Lakhs   (ex-showroom Delhi) 
• To be sold through La Maison Citroën Phygital Showrooms in 10 cities supported by Nomadic Phygital Showroom
• To offer 100% online buying of C5 Aircross SUV directly from the factory, with doorstep delivery in      over 50 cities across India
•  Introducing Citroën Future Sure – a comprehensive service & maintenance package with an attractive monthly payment of INR 49,999 including an assured future value
•  Launching Citroën Advisor, the online review website where consumers can review their product and ownership experience

The new Citroën C5 Aircross SUV launched, today, in India with a special introductory price of

INR 29,90,000 Lakhs (ex-showroom Delhi). The deliveries of the vehicle will commence from today at La Maison Citroën phygital showrooms across the country.

New Citroën C5 Aircross SUV – Introductory Prices (variant wise) (ex-showroom Delhi)

CITROËN 360° COMFORT STRATEGY FOR INDIA

To make the Citroën ownership extremely comfortable, the company is launching Citroën Future Sure for Indian customers. This comprehensive package allows customers to Own a Citroën with easy monthly payment of     INR 49,999, including an assured future value on the C5 Aircross SUV. The package also includes Routine Maintenance, Extended Warranty, Roadside assistance, and on-road financing for up to 5 years.

Another live example of Citroën’s India-first initiatives are La Maison Citroën phygital dealerships in 10 cities

New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Hyderabad, Kochi, Chennai. At these showrooms, customers get to experience the seamless, omnichannel retail concept through

ATAWADAC (AnyTime, AnyWhere, any device, any content). A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, High Definition (HD) 3D configurator, Citroën Origins touchscreen. Available both, online and at La Maison Citroën dealerships, the HD 360° 3D Configurator offers real-time 3D visualization that renders visuals in an extremely realistic way.

Citroën is launching 100% direct online buying for the C5 Aircross SUV. Customers in over 50 Indian cities

(online network city list in appendix) outside the dealer network will be covered through this direct online initiative and can order directly from the factory. A dedicated e-commerce-enabled website with a seamless journey for selection of finance, insurance, annual maintenance packages, extended warranty as well as trade-in of the existing car is available. Customers will be supported by a dedicated Test Drive fleet, E-sales advisor, Virtual Product Demo, and a Doorstep Delivery facility.

For the aftersales network named the L’Atelier Citroën, the company will offer unique services:

• Remote diagnostics supported by comprehensive warranty and 100% parts availability to assure customers of a stress-free ownership experience.
• Service on Wheels will enhance reach and availability for customers covering the majority of common repairs at the customer’s doorstep.
• These services will be backed by a pan-India Road Side Assistance service, which will reach customers within 3 hours in the majority of locations across the country.

All this represents Citroën Service Promise and it would mean “Comfort at Your Fingertips” for customers.

For the first time in India, consumers will be able to review their product and ownership experience through our online review website: Citroën Advisor. A highly successful model across the world, this allows customers to rate their dealership, their car, and their sales consultants. This pioneering tool in the automotive world has evolved over time with a range of features that enables Citroën to stay one step ahead in terms of transparency and proximity to its customers.

Vincent Cobée, Chief Executive Officer, Citroën, said, “The India launch of the new Citroën C5 Aircross SUV is a very proud moment for all of us at Citroën. The Citroën C5 Aircross SUV definitely goes beyond market expectations, addressing all the needs in terms of design, comfort, roominess, equipment, and powertrain. Its international success and modern technology will certainly satisfy Indian customers, who deserve nothing less than a world-class product. The Citroën C5 Aircross SUV will establish our brand in India and showcase what Citroën is capable of. With this launch, Citroën starts a new chapter in India and you can expect a lot of action in the next coming months, with the reveal of the first vehicle from our new family of B-segment cars.”

Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, says, “We are excited to launch the new C5 Aircross that embodies all the elements of the Citroën Advanced Comfort® program. This ties up very well with our brand ethos of Citroën 360 degree comfort to enhance the overall customer experience. We are focused on improving the well-being of people by the seamless customer experience, human-centricity, and how well we are integrated digitally through our La Maison Citroën phygital network. Through our disruptive products and services, we are challenging the status quo and reinventing the car buying and distribution model in India. With over 1000 pre-bookings to date, the C5 Aircross is clearly one of the most anticipated SUVs in India and we are looking forward to our journey in India with this launch.”

NEW CITROËN C5 AIRCROSS SUV

The flagship SUV from Citroën is assembled in India at the Company’s plant in Thiruvallur, near Chennai. This ‘Comfort Class SUV’ has a distinguished dynamic design and is available in four body colors and an optional black roof, for a personalized look. Today, globally, the brand’s leadership is illustrated by its “unique comfort” signature and embodied by the five key aims of the Citroën Advanced Comfort® Programme illustrated in the new Citroën C5 Aircross SUV:

1. Flying Carpet Effect for cushioning the discomfort from road bumps through the Progressive Hydraulic Cushions® equipped suspension system, exclusively developed by Citroën.

2. A stress-free travel environment Cocooned in Comfort with Acoustic Front Windscreen & Front Window glasses, Advanced Comfort Seats, and 3 individually sliding, reclining & modular rear seats that fold flat to offer a class-leading boot space.
3. Panoramic Life with brighter and airier cabin and relaxing views of the scenery outside especially with its Panoramic Sunroof (Shine variant)
4. Intuitive Technologies to simplify life on-board which include the unique Grip Control® System with multiple drive surface options, Blind Spot Monitoring System, Park Assist feature which enables you to park the car with only the brake and accelerator control while the car steers itself, Foot Operated Hands-free Electric Tailgate (Shine variant), Engine Stop & Start function, a 31.24 cm Digital Driver Display, a 20.32 cm Infotainment Touchscreen with Apple CarPlay & Android Auto amongst a host of other technological features.

5. Powerful yet refined 2.0 liter Diesel Engine and 8-speed “Efficient Automatic Transmission”. The C5 Aircross SUV offers best-in-class Fuel Efficiency of 18.6 km(ARAI certified)  

6.  With 10 key Driving and Safety aids, customers can experience comfort for mind along with driving comfort.

The new Citroën C5 Aircross SUV has been launched in 4 colors – Pearl White, Tijuca Blue, Cumulus Grey & Perla Nera Black. These are available in both full-body color and bi-tone options with a wide range of accessories on offer.

Customers can test-drive and experience the unmatched comfort of the new Citroën C5 Aircross SUV by visiting any of our La Maison Citroën physical showrooms or book it on www.Citroen.in.

 Citroën

Since 1919, Citroën has created automobiles, technologies, and mobility solutions to respond to evolutions in society. Being an audacious and innovative brand, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility object designed for the city, to sedans, SUVs, and commercial vehicles, most of them available with electric or plug-in hybrid powertrains. A pioneer brand in services and the attention paid to its individual and professional customers, Citroën is present in 101 countries with a network of 6200 points of sale and services around the world.

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