29 & 30th August 2022: Impresario Handmade Restaurants, home to your favorite brands like SOCIAL, Smoke House Deli, Salt Water Cafe, Souffle S’il Vous Plait, Slink & Bardot, BOSS Burger, Prithvi Cafe, and Mocha is celebrating 20 years of knowing you. The brand that has been known to bring India new avenues of gastronomy and delightful experiences has once again set the bar high (or in this case, should we say low?) with an exciting 20 Rupees Offer, that is all set to go live on the 29th and 30th of August across the country.

To celebrate their 20th, the leading restaurant chain announced that they will be rolling out special Rs. 20 menus at each of their brand outlets.

All you need is a 20 Rupee note to join the party and get your favorite drinks and a few mouth-watering dishes. It’s a deal you cannot afford to miss, so mark your calendars and head to one of their outlets to be a part of the festivities.

Here’s the scoop on what you can swap your 20 Rupee note for. SOCIAL and BOSS Burger are offering unique cocktails like Thai Malish, A Game of Sling, and lots more while you can grab a Sangria along with Banana Caramel Brownie at Salt Water Cafe. A Kaffir Mule and a few delightful desserts are being served up at Soufflé S’ilVous Plaît, while Slink and Bardot along with Prithvi Cafe are offering some delicious nibbles! Last but definitely not least, Smoke House Deli too will be offering some mocktails like the Melon sangria and the Aperol spritz, among others. The menu is available at all outlets.

So come, and celebrate the incredible journey of Impresario Handmade Restaurants.

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Bengaluru, April 16, 2021: McDonald’s India (West and South) has roped in the popular film celebrity – Rashmika Mandanna, as its brand ambassador for its key advertising campaigns.  Rashmika is a household name and a popular face among millennials, especially in the Southern states of the country. She has enthralled audiences through Telugu and Kannada films that include hits like Chalo, Kirik Party, Sarileru Neekevvaru, Geetha Govindam, and Dear Comrade which have garnered over 200 Million views on YouTube. Rashmika will soon be seen in magnum opus project Pushpa with Allu Arjun and is also set to foray into Bollywood with two back-to-back Hindi films. In a short time, she has become a youth icon and has a strong following on social media with over 15 million followers on Instagram alone.

This association marks a significant step for McDonald’s as it looks to reinforce its brand leadership in its key markets. McDonald’s restaurants in West and South India are operated by Westlife Development Ltd. (WDL), through its wholly-owned subsidiary.

Speaking on the announcement of this collaboration, Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said, “We are delighted to have Rashmika onboard. She is someone who connects strongly with millennials and is a popular youth icon.”

Rashmika, popularly known as the ‘National Crush’ has expressed her love for food through her social media handles, on several occasions. Rashmika will be a part of key brand campaigns and will play a pivotal role in enhancing brand love for McDonald’s across key markets.

On being the brand’s ambassador, actress Rashmika Mandanna, said “McDonald’s has been one of my favorite brands since I was a kid. I’d literally live at McDonald’s when I was in college. When they reached out to me for this association, I was absolutely thrilled! I am delighted to represent a brand that is passionate about serving yummy food with great quality to its consumers. McDonald’s has been serving Indian consumers for 25 years and counting now and is definitely a preferred choice across all age groups. I am really excited about my partnership with such an amazing and trusted brand.”

About Westlife Development:

Westlife Development Limited (BSE: 505533) (WDL) focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary.

About Hardcastle Restaurants:

HRPL is a McDonald’s franchisee with the right to own and operate McDonald’s restaurants in India’s West and South markets. HRPL has been a franchisee in the region since its inception in 1996.

HRPL serves over 200 million customers, annually, at its 304 (as of December 31, 2020) McDonald’s restaurants across 42 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa, and parts of Madhya Pradesh and Union Territory of Puducherry, and provides direct employment to close to 10,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, McBreakfast, and dessert kiosks. The menu features Burgers, Finger Foods, Wraps, Rice, Salads, and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s restaurants feature an in-house McCafé.

The pillars of the McDonald’s system – Quality, Service, Cleanliness, and Value – are evident at each of the restaurants that HRPL operates.

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