17 September 2021 India’s top Jewellery retailer, Tanishq, from Tata Group, launches its latest and widest range of Earrings – ‘Stunning Every Ear’. With this new launch, the brand has expanded the designs and variety of earrings offering something for every woman’s style. Each pair of earrings has a story to tell and a personality of its own making it a perfect match for all.

This largest-ever assortment, available across 360+ Tanishq stores in India, consists of more than 2000 pairs of earrings in 16 forms across 29 categories and 80+ styles to choose from. Tanishq is presenting Earrings in various forms like Chandelier, Sui Dhaga, Hoops with Drops, Shoulder Dusters, Chaand Baalis, Danglers, Jhumkas, Huggies, Small studs, and many more to choose from.

 The range is crafted in gold, diamonds, platinum, and colored stones including designs for daily wear, office wear, festive wear, wedding wear, and other occasions. The collection ranges from classic gold and diamond studs to intricate designs in gold or Kundan, traditional Jhumkas while embracing the boldness of modernity with a touch of tradition. There is truly something for every occasion.

Speaking on the occasion, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd. said, “Earrings are women’s true companion, while each pair of earrings has a story to tell they also reflect a personality of its own. The new & exciting range of earrings is designed keeping in mind the quintessential women of today who believe jewelry is an extension of their personality. Through this new launch, we are offering the widest line-up ever of Earrings under one roof. With more than 2000 products and over 29 categories to choose from, we indeed intend to change the vocabulary around earrings and make our women look stunning every day!

Speaking on the occasion, Mira Kapoor said “I have always loved the delicate and up-to-date designs Tanishq launches. The brand has played a vital role in some of the most important occasions of my life. I am delighted and excited to be a part of the launch of the StunningEveryEar collection at Tanishq. The collection is unique and diversified, much like every Indian woman.”

 About Tanishq

Tanishq, India’s most-loved jewelry brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewelry brand in the country that strives to understand the Indian woman and provide her with jewelry that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offering the purest jewelry, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers Gold, Diamonds & Platinum jewelry in over 5000

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In India, weddings, ritualistic traditions, and jewelry are closely connected and go together. Tanishq, India’s most trusted and loved jewelry brand has launched its latest range and designs of jewelry exclusively for the summer wedding season under its wedding exclusive sub-brand- ‘Rivaah’.

Every piece of wedding jewelry is a symbol of beautiful rituals that are the soul of a wedding. Understanding this very emotion, Rivaah for Tanishq unveiled new designs for the millennial brides-to-be.

Rivaah by Tanishq has balanced regional designs with a modern look. Through its superior craftsmanship, Tanishq brings elegance & new-age aesthetics to regional trousseaus. The Jewels from Rivaah incorporate fine workmanship with beautifully recreating inspiration from Indian embroideries of various states of India like Phulkari, Gottapatti, Sujani, Kashida, Kantha, etc. beautifully put together on a canvas for jewelry designs. We have picked up patterns like Floral motifs, Pine, Chinar, Creepers, Geometric patterns that celebrate the luxuriance of Indian thread work. The new designs under Rivaah exuberates richness with the use of unique karigari techniques like- Spring wire, Chandak work, Filigree, Rawa work, etc.

Speaking about Rivaah, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said “Weddings are undeniably one of the most memorable moments of our lives and wedding jewelry holds a special place in our hearts as it embodies priceless sentiments, symbolizes our diverse ethnicities & the richness of our traditions. Rivaah by Tanishq celebrates this richness and diversity of Indian weddings from the lens of a National Local Jeweller. Rivaah by Tanishq has a wide range of stunning handcrafted bridal jewelry trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”

“With the proposition of  ‘A Jewel for Every Tradition,’ we speak to this new-age confident bride, who is modern in her outlook yet deeply rooted in traditional values, bringing alive the meaning and significance of every piece of jewelry in her bridal trousseau.”

“Be it the Shakha Pola bangles or the Jadanagam, be it the Nath or the Maang Tikka – each has a significant role to play in a bride’s trousseau. As a marker of auspicious beginnings, each piece invokes divine blessings and celebrates the beautiful journey our brides are to take.”

Rivaah by Tanishq has a wide range of stunning handcrafted wedding jewelry for brides from across India, designed and conceptualized to perfection. The new designs will be available across all Tanishq stores in India and on Tanishq’s e-commerce platform http://www.tanishq.co.in.

About Tanishq

Tanishq, India’s most-loved jewelry brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewelry brand in the country that strives to understand the Indian woman and provide her with jewelry that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress their commitment to offering the purest jewelry, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.

Tanishq offers Gold, Diamonds & Platinum jewelry in over 5000 traditional, western, and fusion looks. The jewelry is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 350+ exclusive boutiques in more than 200 cities.    

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