• The campaign, also conducted in partnership with TV9 Network, aimed at assisting the truck drivers’ community to get vaccinated safely
• Successfully culminated with 10,000+ truckers receiving the Suraksha Ka Tika

National, 23^rd August 2021: The festival of Raksha Bandhan holds a special place in the hearts of all Indians. Commemorating the occasion in a remarkable way, BIG FM, one of India’s largest radio networks, once again joined hands with Gulf Superfleet Turbo Plus Truck Engine Oil for the third edition of their highly lauded campaign ‘Suraksha Bandhan’. The initiative aimed to recognize the relentless efforts of the truck drivers and showcase gratitude for their work also emphasized their health and safety, which is the need of the hour. While Season 1 of the campaign witnessed the truckers being united with their sisters in a heartfelt manner and Season 2 saw the festival is marked with innovative Suraksha Rakhis (carrying soap strips) amidst the pandemic, Suraksha Bandhan season 3 takes a step forward this year by getting the drivers vaccinated at a place of their convenience.

In the trying times that we have been facing over the last one year now, staying protected and healthy has been the utmost priority of every citizen. As the entire country is getting back on its feet slowly, getting vaccinated is the only solution to fight this grave battle. Truck drivers, especially since the onset of lockdown, has been tirelessly traveling from one state to another to deliver goods, essentials, and medical supplies including oxygen cylinders and medicines which have been the topmost priority. To ensure their safety, it is crucial for them to be vaccinated and help them in the process as they may not be as technologically savvy. Understanding the importance of this and the challenges they may face, BIG FM, TV9, and Gulf Superfleet Turbo Plus Truck Engine Oil embarked on the mission to help over 10,000 trucker friends to get their ‘Suraksha Ka Tika’.

With leading RJs of the network helping spread the word, the campaign was also conducted in partnership with TV9 Network. The 15-day long free vaccination drive received words of support and encouragement from the Minister of Road Transport & Highways, Nitin Gadkari during the launch. He appreciated the efforts of this campaign, emphasized the importance of vaccination, and encouraged the trucker community to join the drive to ensure their safety.

Speaking about the campaign, Mr. Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, BIG FM, said, “At BIG FM, our endeavor has always been to prioritize campaigns that help bring about a positive change in the society whilst also ensuring tangible outcomes. As India continues its fight against the deadly virus, it is important to look out for our trucker friends, who are on the move 24×7 and ensure their safety as well. Vaccination is the need of the hour and we are glad we are using the power of radio to spread awareness and reach out to the trucker community once again through this initiative. We are also thrilled to partner with Gulf Oil for the third consecutive year and successfully culminate the campaign.”

 Commenting on the campaign, Mr. Ravi Chawla, MD & CEO, Gulf Oil Lubricants India Ltd., said, “Truck drivers have gone above and beyond their call of duty to make sure the wheels of the nation stay running through this difficult period. Speaking and listening to them through our strong on-ground network, we realized that their own safety remained a huge concern for them and their families. The promise of our brand, Gulf Superfleet Turbo+ is protection and that is precisely what we are ensuring through this campaign.  We are happy to extend a helping hand to them and take an active step towards their protection through this vaccination drive. Going by the success of our past associations with BIG FM, Suraksha Bandhan Season 3 is yet another collaborative effort and we are thankful to them for helping spread this message to a huge audience through their vast network. We would also like to thank TV9 Network for their support.”

For a seamless execution of the campaign, BIG FM & TV9 tied up with reputed hospitals and truckers’ associations for the vaccination drive across 11 cities including Mumbai, Ghaziabad, Ludhiana, Jalandhar, Faridabad, Lucknow, Indore, Ahmedabad, Baddi, Delhi & Ambala. In order to create further awareness around the initiative, they also invited stories from the Truckers where they spoke about the current situation and how difficult it has been for them. Throughout the duration of the campaign, the radio network also hosted doctors and experts to address questions, bust myths & hesitancy pertaining to the vaccination. The entire campaign was further amplified on the brand’s social media platforms reaching out to millions across the country.

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National, February 23, 2021:  Amazon India today announced its partnership with Mahindra Electric to further strengthen its commitment towards electric mobility in the country. In 2020, Amazon India had announced that its fleet of delivery vehicles will include 10,000 electric vehicles (EVs) by 2025 in India. These EVs are in addition to the global commitment of 100,000 electric vehicles in the delivery fleet by 2030 announced in the Climate Pledge signed by Amazon. This partnership with Mahindra Electric is an important step towards India’s progress in the e-mobility industry to achieve its environmental sustainability goals.

The Mahindra Treo Zor vehicles have been deployed in seven cities so far including Bengaluru, New Delhi, Hyderabad, Ahmedabad, Bhopal, Indore, and Lucknow with Amazon India’s network of Delivery Service Partners. Significant progress in the Indian e-mobility industry in the last few years has led to advanced technology, and superior motor and battery components. In addition, the government’s focus to encourage the adoption of electric vehicles in the country with awareness campaigns such as ‘Go Electric’, and steps towards setting up charging infrastructure with the FAME 2 policy has helped the company accelerate and chart its vision for EVs in India. The inclusion of these electric vehicles in Amazon India’s fleet also complements the Government of India’s focus on electric mobility and ‘Make in India’ EVs for a sustainable AtmaNirbhar Bharat.

Shri Nitin Gadkari, Minister of Road Transport & Highways, Micro, Small & Medium Enterprises, Government of India said “Clean mobility powered by clean energy is an important element in the action to prevent climate change. The partnership between Amazon India and Mahindra Electric is a welcome step that reaffirms India’s significant progress in the e-mobility industry and highlights the role of automakers and e-commerce companies to achieve our environmental sustainability goals. We are confident that the government’s efforts to encourage the adoption of electric vehicles in the country and steps were taken towards setting up infrastructure backed by policy measures will help more companies adopt e-mobility. India’s dynamic public-and private-sector leadership, entrepreneurial culture, ability to build world-class infrastructure, and a unique confluence of IT and manufacturing skills will enable us to take a global leadership position in advanced mobility solutions.”

Akhil Saxena, VP, Customer Fulfilment Operations, APAC, MENA & LATAM, Amazon said, “We are committed to building a supply chain that will minimize the environmental impact of our operations. The expansion of our Electric Vehicle fleet to 10,000 vehicles by 2025 is an integral milestone in our journey to become a sustainability leader in the industry. We continue to work with several OEMs to build a fleet of ‘Made in India’ electric vehicles that ensure sustainable and safe deliveries of customer orders, and this partnership with Mahindra Electric is a testament of our commitment.”

In September 2019, Amazon became the first signatory of the Climate Pledge, which states that the company will be net-zero carbon by 2040 across its businesses – a decade ahead of the Paris Agreement’s goal of 2050. By joining ‘The Climate Pledge’ and agreeing to decarbonize on a faster time horizon, signatories will play a critical role in stimulating investment in the development of low-carbon products and services that will be required to help companies meet the pledge. In support of The Climate Pledge’s commitment to be net-zero carbon by 2040, 10,000 Amazon custom electric delivery vehicles will be on the road delivering to customers worldwide as early as 2022 and all 100,000 by 2030.

Mahesh Babu, MD & CEO, Mahindra Electric Mobility Ltd said “We are proud to partner with Amazon in deploying Mahindra Treo Zor EV in their delivery partners’ fleet. We believe, this will redefine India’s logistics and last-mile delivery needs and at the same time help Mahindra and Amazon to achieve our sustainability goals. Treo Zor offers a unique customer value proposition with best-in-industry power of 8 kW, and a highest-in-class payload of 550 kg. We are happy that this made-in-India electric cargo will contribute towards Amazon’s delivery partner fleet transformation towards EVs in the country. The success of our Treo range of three-wheelers has proved that electric vehicles in the last mile segment are a win-win solution for our customers as well as the larger society.”

The Mahindra Treo Zor was launched in October 2020 and provides an advanced Lithium-ion Battery and ease of charging, making it easy for delivery partners to charge the vehicles in various locations. Mahindra Treo Zor has been designed and developed in India and offers the best-in-industry performance. Additionally, it features drive-by-wire technology for a fatigue-free driving experience, reduced loading and unloading time, and offers the longest-in-industry wheelbase making the overall extremely safe and stable.

About Amazon. in

The Amazon. in the marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon. seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.

About Mahindra Electric

Mahindra Electric, a part of the USD 19.4 billion Mahindra Group is a global pioneer in the development and production of electric vehicles. Mahindra Electric is India’s only EV manufacturer with indigenously developed EV technologies that have won global accolades. Over the years, Mahindra Electric has developed one of the most diversified portfolios of electric vehicles with the e­2oPlus hatch, the Treo range of three-wheelers, the electrified eVerito sedan & the electrified eSupro mini-van for the passenger and the commercial segment. Venturing into the paradigm of alternative technology has helped Mahindra Electric enable a clean, green & smarter tomorrow for India.

For more information contact:

Suruchi Jajoo, Amazon India | surucj@amazon.com

Ipshita Gupta, MSL | ipshita.gupta@publicisconsultants-asia.com

Mohan Nair, Mahindra & Mahindra| nair.mohan@mahindra.com

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New Delhi, 12th July 2019: TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world today created a benchmark in the industry by launching India’s first Ethanol based motorcycle – TVS Apache RTR 200 Fi E100. The motorcycle was launched by Shri. Nitin Jairam Gadkari, Hon’ble Minister for Road Transport and Highways of India & Micro, Small and Medium Enterprises, Shri. Amitabh Kant, CEO of NITI Aayog, and Shri. Venu Srinivasan, Chairman, TVS Motor Company.

TVS Motor Company first showcased the TVS Apache RTR 200 4V Ethanol concept in Auto Expo 2018 held in Delhi. TVS Apache is the flagship brand of TVS Motor Company with over 3.5 million happy customers across the globe.

Commenting on this launch, Shri. Venu Srinivasan, Chairman, TVS Motor Company, said, “We are delighted to launch the TVS Apache RTR 200 Fi E100 in the presence of Hon’ble Minister for Road Transport & Highways of India; & Micro, Small and Medium Enterprises Shri. Nitin Jairam Gadkari who has created a roadmap for the implementation of future mobility in the country.”

Shri. Srinivasan further added, “Today, the two-wheeler industry is looking at green and sustainable future mobility solutions spanning across electric, hybrid and alternate fuels. TVS Motor Company believes that Ethanol-based products are an important option for our customers. This is due to the easy compatibility in transition to Ethanol and its sustained positive impact on the environment without compromising on performance and total cost of ownership.  TVS Apache RTR 200 Fi E100 is a breakthrough in the two-wheeler space that will set the trend for a green future in India.”

Ethanol is domestically produced from renewable plant sources. It is non-toxic, biodegradable, as well as safe to handle, store and transport.  An oxygenated fuel that contains 35% oxygen, Ethanol reduces nitrogen oxide emissions from combustion.  Apart from this, Ethanol also helps reduce carbon monoxide emissions, particulate matter and sulphur-di-oxide.  Use of Ethanol as a fuel will also reduce dependence on the import of petroleum and increase energy security.

The TVS Apache RTR 200 Fi E100 sports a vibrant interplay of green graphics seamlessly woven with the ‘Ethanol’ logo.  It is equipped with a Twin-Spray-Twin-Port EFI technology.  This ensures better drivability, faster throttle response and reduction in emission levels.  It delivers better usable power under varied ambient conditions.  This motorcycle boasts of an impressive peak power of 21 PS @ 8500 rpm with a torque of 18.1 Nm @ 7000 rpm and has an ascending top speed of 129 kmph.

Promising consistent performance coupled with a sustainable green solution, the TVS Apache RTR 200 Fi E100 is a winner for both the rider and the environment.  This special edition would be available in Maharashtra, Uttar Pradesh, and Karnataka at an attractive price of Rs. 1,20,000.

About TVS Motor Company

TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavour to deliver the most superior customer experience at all our touch points across 60 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the JD Power IQS and APEAL surveys for the past four years.  We have been ranked No. 1 Company in the JD Power Customer Service Satisfaction Survey for consecutive three years. For more information, please visit www.tvsmotor.com.

For further information, please contact

Varghese M Thomas / KS Harini: vm.thomas@tvsmotor.com / ks.harini@tvsmotor.com

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