National, 19 May 2021: Of all the games we have grown up playing, Ludo is a crowd favorite. It spans across all age groups, feels more than a game where your friends can turn foes before at a single roll of a die. Despite the gamut of board games, the sheer joy of strategizing to win Ludo remains unmatched. The lockdown saw a resurgence of Ludo as we cocooned ourselves indoors and went virtual to make our pegs win. And now, it’s time for an upgrade. Bringing back the nostalgia, Nickelodeon, the pioneering kids’ brand and category leader for 7 consecutive years, in a collaboration with Google India brings to you Nickelodeon Ludo, an innovative format to play the game hands-free with your favorite Nicktoons’ pegs and their voice. Sounds amazing right?

Nickelodeon and Google have collaborated to ride on the burgeoning fondness and popularity of Nicktoons that have captivated young minds for years and an attempt to redefine the craze for Ludo through the kid’s most favorite characters thus making the game more fun to play. The game will enable the users to play just with their voice from the convenience of a device. Adding a tinge of spunk to the classic game from google, for the first time ever you’ll be able to play Nickelodeon with a little voice help from Google. The game will have four houses with only two pegs each, with faces of your favorite Nicktoons on the pegs in each house and all you have to do is say ‘Ok Google, talk to Nickelodeon Ludo’. While teams with Green and Red colors will be renamed as Motu- Patlu, and Rudra Rangeela, that of Blue and Yellow will be re-named as Shiva- Reva, and Happy- Pinaki, respectively.

Keeping in with the fervor, the game will be voiced over by your favorite Nicktoons. Upon launch, Nickelodeon Ludo will treat its users to a refreshing look and feel with its modern, yet minimalistic design as compared to the classic board. The game can be played hands-free by a single player or 4 friends together present at the same place. The two pegs format instead of four will give you a chance to reconnect with your friends, bond, and help you unwind if you are looking out for a quick game! Nickelodeon Ludo will be available in the English language and be open for all users.

Speaking on the initiative, Sonali Bhattacharya Head Marketing Kids TV Network at Viacom18 said “With a perpetual spirit to innovate we at Nickelodeon have always endeavored to engage with our young viewers by providing them unique and immersive experiences through multiple touchpoints that are unparalleled. This association with Google is yet another step towards collaborating with like-minded partners and creating a platform to experience different aspects of the media & entertainment ecosystem thus transporting them to the world of fun with their favorite Nicktoons.”

To proliferate the initiative further, the campaign will leave no stone unturned in reaching out to kids through all possible screens i.e. YouTube, on-air and digital mediums of the brand. From high rotation on-air promotions on the Nickelodeon franchise channels and a robust digital plan across the Nickelodeon franchise social media and gaming platforms. The channel has also devised expansive influencer promotion and digital engagement through an array of exciting activities to keep them intrigued and drive their attention to Nickelodeon Ludo.

So, no more downloads, no more installation, with just their voice, users can play the game by just saying “Ok Google, talk to Nickelodeon Ludo”. This is hands down a perfect reason for the fans to try this game!

About Nickelodeon:

Nickelodeon India has established itself as a thought leader by being the No 1 channel in the kids’ category with a household availability in about 120+ million households. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr, and Nick HD+ catering to kids across all age groups from tots to teens. The franchise today has the largest original content library in the country with over 500+ hours of content and plans to add over 200 hours this year. The franchise is home to the most legendary iconic characters like Motu Patlu, Rudra, Golmaal Jr, Pakdam Pakdai, and Shiva on Nick and Sonic; and Dora The Explorer, Paw Patrol, Peppa pig on Nick Jr and marquee international properties like Kung-fu-panda, Avatar, Penguins of Madagascar, etc on Nick HD+. The channel continues to engage and entertain kids across India through large-scale experiential formats, consumer product range, and a digital and online presence.

Disclaimer:

1. Compatible devices and internet required
2. Add your Child’s Google Account, managed by Family Link. Your child can sign into the Google devices with their Google Account managed with Family Link with their parent’s permission, children under 13 can also have their own personalized Google Assistant experience when they log in with their own account, Managed with family Link

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National, 12^th May 2021: This summer is all about staying indoors and being safe at home, and that means children are confined to their homes their entire vacation, away from friends and fun. To make these gloomy, tougher times lighter, India’s loved brands Mad Over Donuts and Nickelodeon have collaborated with one another to spread cheer amongst children and gift them several unforgettable experiences with #NickKaMangoficentSummer

 Mad Over Donuts and Nickelodeon India is all set to introduce a limited edition of mango flavoured donuts called ‘Golmaal Jr. Treat Box’ inspired by none other than Nick’s Golmaal Jr, an animated show by director Rohit Shetty based on the comedy movie series Golmaal.

Known as the pranksters, Gopal, Madhav and the rest of the Golmaal Jr gang have always been the favourites of kids. This summer, through this one-of-its-kind partnership, the best thing for our young viewers in the afternoons is to indulge in the seasonal mango treats as they watch the all-new episodes of the mischievous escapades of Golmaal Jr every Monday to Friday at 12.30 PM on Nick channel.

Bite into Happiness with the exclusively curated ‘Golmaal Jr. Treat Box’ that consists of soft, fluffy donuts which are available in season special mango flavours: Mango Cheesecake, filled with mango-infused cream cheese, topped with mango chocolate curls and mango jam; Mango Tango, stuffed with mango jam and topped with mango chocolate shavings; and Mango Berry, oozing with white chocolate, mango chocolate and dark chocolate ganache. These extremely delicious donut flavours are available across the cities of Mumbai, Pune, Delhi, Bangalore and Chennai.

The limited edition of the Prank Gang donuts will have the characters come to life with creative toon designs on the package and box toppers of the toon characters greeting the little customers who have ordered them online. For our little fans, these treats call for loud hurrahs and mid-week high fives in the comfort of one’s home. Fun designs on the outside and delicious mango donuts inside — have you seen a better combination that could make a child smile?

The formula of good food plus favourite toons has worked with kids ever since the lockdown happened, says Mr Tarak Bhattacharya, Executive Director, Mad over Donuts. “We have partnered with Nickelodeon to provide comic relief to our tiny little customers. In fact, one of the most popular food items that have helped kids perk a bit is donut. As we have entered May, a month that kickstarts with the season of mangoes, who better than our prank gang to take the onus of spreading happiness and cheer and make the month more humorous for our little audiences!” shares Bhattacharya.

This collaboration will be promoted by a 360-degree marketing and communications plan which will include digital promotions. Year after year, brands like Mad Over Donuts and Nickelodeon work towards innovative and fun ideas for customer engagement across all age groups.

Speaking about keeping kids engaged through the summer, Sonali Bhattacharya – Head – Marketing, Kids Entertainment Cluster at Viacom18 said, “We believe that as the category leader we have a very important role to play in keeping kids in a positive frame of mind in these difficult times. Nothing can lift the spirit as well as a pack of donuts curated specifically keeping the kids’ favourite Nicktoons in mind! The bond that kids have with the Golmaal Jr. gang is very strong and this innovative collaboration with Mad Over Doughnuts is our attempt in bringing cheer to kids while they remain indoors during the summertime. We are certain that the Golmaal Jr. Prank Gang donuts will infuse happy moments in the days of kids and their families.”

Keeping in mind the current scenario, all Mad over Donuts stores are maintaining the highest hygiene and safety standards in their workstations and are offering contactless home delivery options. We encourage our customers to stay at home and get happiness delivered. The brand offers 100% eggless and freshly made products. You can order them from the comfort of your home, through Zomato or Swiggy or by visiting www.madoverdonuts.com. Spreading happiness is the core mantra of Mad Over Donuts and we want the contagious cheer of happiness to be a constant in the lives of our fans, young and elderly alike.

Simply order the ‘Golmaal Jr. Treat Box’ to have your kids jumps with joy!

About Nickelodeon India

Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is home to the most legendary iconic characters like Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw Patrol, Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and digital and online presence.

About Mad Over Donuts

India’s most loved gourmet donut brand Mad Over Donuts, one of the fastest-growing brands in the quick-service restaurant (QSR) space, is on a mission of spreading happiness. The brand is already adding joy and instant happiness to the everyday lives of people through its delectable, lip-smacking range of high quality, freshly topped gourmet products that amplify the smaller moments in life. With handcrafted, fresh donuts, eclairs, waffles and beverages, Mad Over Donuts’ fun treats turn everyday routines into a celebration. Started out as the first organized retail chain to serve gourmet-style, freshly made donuts in India, the brand soon grew from a single outlet in Noida in 2008 to a nation-wide presence in major Indian cities with over 100 stores having cloud kitchens and offline presence across Mumbai, Pune, Delhi, Bengaluru and Chennai, along with a thriving online presence through the website madoverdonuts.com and an active social media engagement. The ultimate motto is: For joyful moments, bite into happiness and shoo the blues away!

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National, 28^th April 2021:  The Nickelodeon franchise entertains millions of young fans across India through its endearing characters and immersive stories.  Through the last year, the franchise has designed many category-defining initiatives that have engaged with kids, brought a smile to their faces, and kept their spirits high in these trying times, thereby reinforcing its eminence as a responsible kids and family entertainment broadcaster. Nickelodeon continues to hold the leadership mantle with the flagship channels Nick and Sonic being the No. 1 & the No. 2 kids’ entertainment channels in the category. 

This summer comes with many challenges for kids as they continue social distance, be indoors, and safe at home. The need of the hour, therefore, is to inspire kids to stay positive and happy, despite these difficult times. Nickelodeon is hence all set to bring summertime fun to the homes of kids and give the many unforgettable and precious experiences with #NicktoonsKaSummerDose – A fabulous content line up of all new episodes, movies, host of fun activities, and innovative engagements that will keep kids happy and engaged while they stay safe at home.

As we step into summer, summer-time fun has commenced on a high with Nick welcoming the kids’ favorite prank gang Golmaal Jr. on the channel.  The prank gang now entertains kids with all-new episodes of their mischievous escapades every Monday to Friday at 12.30 PM with the message #NickPeSabGolmaalHai. The comic capers of the prank gang will be made the talk of the town through a high decibel multiscreen campaign- with TV spots on the franchise and cross-promotions on lead GEC channels, on YouTube, gaming portals, and on social media. Adding to the euphoria will be a one-of-a-kind partnership with Mad Over Donuts through a fun and delectable summer special box of donuts presented by the Golmaal Jr Prank Gang.

While the prank gang entertains and creates a laugh riot on Nick, summer celebrations get an unexpected twist with Pinaki and Happy – The Bhoot Bandhus on Sonic. The fun & entertaining family of ghosts will add to the entertainment quotient on Sonic through all-new stories every Monday to Friday at 11:30 am.  The campaign promoting the fun buddies will be done taking a multiscreen approach that includes a TV campaign and promotions on digital mediums like YT. The Bhoot Bandhus will be further brought to life on social mediums through engagements wherein kids will be seen taking the fun Bhoot Bandhus Tongue Twister challenge(#BBTT Challenge) along with a host of Innovative digital engagements to make sure kids are engaged in the comfort of their homes.

Shining bright through summer is new episodes and movies across the Nickelodeon franchise. The mischievous Golmaal Gang, adorable Motu Patlu, and magical Rudra will entertain kids through all-new episodes on Nick. The super cool Pinaki & Happy – The Bhoot Bandhus, Shiva, Ninja Hatori, and Zig and Sharko will amp up the fun with fresh stories on Sonic, giving kids a reason to celebrate.  These apart, all-new episodes of Loud House on Nick HD+ and your favorite and adorable Peppa Pig on NickJr will drive up the entertainment decibel, making sure that kids have a fabulous time indoors.  There will also be movies galore as Rudra infuses magic into summer with his superhit movie “The Land of Nowhere” while Motu Patlu’s comic capers will entertain kids through the Mini-Movie- ” The Secret Mission of Motu Patlu” that is set to premiere on Nick in May. This apart, all the new episodes and movies of your favorite toons will also be available to stream on our fun-learn kid’s entertainment app, Voot Kids.

Commenting on entertaining kids through summer Anu Sikka, Head – Content, Programming, and Strategy, Kids Cluster at Viacom18 said “At Nickelodeon, our focus is on keeping kids entertained in these challenging times. Summer is a special time for children, and we have created a very robust content pipeline of some fun and exciting stories to make sure that they have a great time and stay motivated amidst the current scenario. We are here to make kids happy and are sure that the vast and immersive stories of our Nicktoons will transport them into a world of imagination and fun, giving them a reason to celebrate while lifting up their spirits.”

Speaking about keeping kids engaged through summer Sonali Bhattacharya – Head – Marketing, Kids Entertainment Cluster at Viacom18 said “We believe that as the category leader and a responsible broadcaster we have a very important role to play in keeping kids engaged and in a positive frame of mind in these difficult times. We have re-imagined and pivoted our marketing plans and gone multiscreen so kids can remain entertained in the security of their homes. We are certain that our young audiences will feel happy and optimistic with our innovative summer offerings.”

Summer started with World Creativity and Innovation Week that saw Nick Jr. along with Play Date encouraging kids to unleash their creativity indoors through a curated program of various activities such as music and movement, coding adventure, clay dough, mystery parties, chocolate making amongst others. There will be interesting virtual activations on special occasions like Mother’s Day and Yoga Day that will create many memorable and happy moments for kids and families. Each interactivity would be brought to life digitally by the adorable Nicktoons that will surely add a dash of cheer to each day.

This summer’s time to stay home and stay safe with Nickelodeon!

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