PUNE | December 20, 2021, | Leading industrial and automotive supplier Schaeffler India Limited (BSE: 505790, NSE: SCHAEFFLER) has signed a sponsorship deal with the Pro Kabaddi League team, Puneri Paltan, to be the Associate Sponsor of the team for season 8. Under the sponsorship, Schaeffler will appear as the “Powered By” partner for the Puneri Paltan team across various platforms; and the company logo will be visible on the back of the official team jersey.

Commenting on the partnership, Mr. Harsha Kadam, CEO, and MD, President (Industrial Business), Schaeffler India, said, “Kabaddi is a sport that symbolizes the relentless pursuit of winning despite multiple obstacles. Team Puneri Paltan also embodies the values of resilience, agility & passion, just like Schaeffler, to perform at the highest level. We are excited to support such a vibrant team and are looking forward to an exciting season of Pro Kabaddi League.”

Mr. Debasish Satpathy, President, Automotive Aftermarket, Schaeffler India added, “We are elated to power the Puneri Paltan for the 8th season of Pro Kabaddi League. The team has a rich history and a loyal fanbase, with a high mass appeal, being a popular sport in India. We believe this will help us drive higher brand resonance with our target audiences as well as promote this wonderful sport!”

Mr. Kailash Kandpal, CEO, Puneri Paltan said, “Globally Schaeffler has been partnering with motorsport teams and I am glad that in India they have decided to partner with Puneri Paltan for the upcoming Pro Kabaddi Season 8. Being a team sponsor gives them a pathway to Kabaddi, a homegrown rustic sport. Kabaddi is a game of mobility, speed, and strength which is in line with Schaeffler’s product offerings in the Indian market.”

As a part of the association, Schaeffler India will also be promoting various automotive products featuring the players and coach of the Puneri Paltan team. As the league progresses, association communication will appear not only on social media but also on OOH, print, merchandise, and on-ground promotions. Additionally, on-ground activations are also planned at various automotive retail counters and garages to promote and amplify this association.

As a leading global supplier to the automotive and industrial sectors, the Schaeffler Group has been driving forward groundbreaking inventions and developments in the fields of motion and mobility for over 70 years. With innovative technologies, products, and services for CO₂-efficient drives, electric mobility, Industry 4.0, digitalization, and renewable energies, the company is a reliable partner for making the motion and mobility more efficient, intelligent, and sustainable. The technology company manufactures high-precision components and systems for powertrain and chassis applications as well as rolling and plain bearing solutions for a large number of industrial applications. The Schaeffler Group generated sales of approximately EUR 12.6 billion in 2020. With around 83,900 employees, Schaeffler is one of the world’s largest family companies. With more than 1,900 patent applications in 2020, Schaeffler is Germany’s second most innovative company according to the DPMA (German Patent and Trademark Office).Schaeffler Group – We pioneer motion

Schaeffler India Limited

Schaeffler has been present in India for over 50 years. With 3 well-known product brands LuK, INA, and FAG, 4 manufacturing plants, and 8 sales offices, Schaeffler has a significant presence in India. Schaeffler is among the largest Industrial and Automotive suppliers with sales of INR 37.6 billion in 2020 and 2794 employees. The manufacturing plants in Maneja and Savli (Vadodara), produce a vast range of ball bearings, cylindrical roller bearings, spherical roller bearings, and wheel bearings that are sold under the brand name of FAG. The plant at Talegaon near Pune manufactures engine and powertrain components for the front accessory drive system, chain drive systems, valve train, gear shift systems, and a range of needle roller bearings and elements, under the brand INA. The fourth manufacturing location is based out of Hosur, producing a wide range of clutches and hydraulic clutch release systems for passenger cars, light commercial vehicles, heavy commercial vehicles, and tractors sold under the brand of LuK. Schaeffler also has the largest after-market networks serving industrial and automotive customers. All of this is backed by dedicated engineering, research, and development support based in India in support of product teams.

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