India, 15 February 2022: Jaro Education, a leading Edtech firm imparting high-quality executive education programs to working professionals from top reputed institutes across the world, has announced its marketing budget spend of over INR 100 crores for the fiscal year 2022-23. The budget will be allocated to the acquisition of learners across the globe, enhancing corporate offerings, expanding program portfolios, and brand awareness activities.

From March 2021 to February 2022, Jaro’s CMO and marketing leaders polled 20-25% of the company’s funds in PR initiatives, building brand equity for its digital marketing through Facebook, YouTube, and other channels; tracking and participating in crucial marketing activities through investment in people, programs, and platforms. The marketing budget for the coming fiscal year will be allocated in the following manner wherein, 30% will be for marketing on the acquisition of learners across countries like USA, UK, Gulf, 20% PR initiatives, 30% for online and offline advertisements, and remaining for other activities such as influencer marketing, other endorsements.

Speaking on this marketing budget allocation, Ms. Ranjita Raman, CEO at Jaro Education said, “We at Jaro are very prompt at acing our marketing game. The Indian Edtech industry is expected to grow at a CAGR of 39.77%, being one of the oldest and self-funded executive education companies, we aim to grow multi-folds and increase our market share by 3x. We also look forward to strengthening and expanding our marketing team through this budget allocation. Now that Jaro Education will eventually expand globally we are focused on building a strong marketing strategy.”

While marketing still accounts for more than 40% percent of the entire spend, it will remain a top priority. Marketing data and analytics will continue to be a priority for CMOs. Given recent and impending budgetary regulations as well as differences in data gathering, we anticipate this investment sector to remain a key capability. According to The annual Gartner CMO Spend Survey, 2021 revealed that no one, regardless of company size or industry, has escaped swingeing cuts in marketing budgets.

 About Jaro Education

Jaro Education is India’s most trusted online higher education company. The Edtech firm, a pioneer in the executive education industry, was founded in 2009 by Dr. Sanjay Salunkhe and has been profit-making since its inception, and it is self-funded.

The company aims to nurture entrepreneurs & working professionals from entry-level to C-Suite level in every field and industry by offering executive education programs that cater to their requirements. Having been recognized for changing the landscape of online education in India, Jaro Education offers more than 28+ management and technology programs in collaboration with reputed institutes.

They facilitate the development of management and technology-based online programs for many leading Indian and global institutes like IIM Ahmedabad, IIM Kozhikode, Tiruchirappalli, IMT Ghaziabad, Rotman School of Management (University of Toronto), and Imperial College Business School in London, and others.

It also boasts having over 800 corporate partners like Accenture, American Express, Axis Bank, Tech Mahindra. With its strong domain expertise and insight into online programs, Jaro Education has transformed the careers of over 3 lakh professionals in the last 12 years across India through its 30+ learning centers across India.

For more information, please visit: https://www.jaroeducation.com

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Mumbai, January 4, 2022: Jaro Education, a leading edtech firm imparting best-in-class executive education programs for working professionals, has announced the launch of the Leadership Development Program for its employees. The program will focus on developing the talent pool of the organization to take on greater roles and responsibilities in the various domains of the organization.

Over 100+ employees will benefit from this in-house program. The cohort will comprise of Business Development Executives, Senior Support Executives, Team Leads, Assistant Managers, Managers, among others.

The training program will cover aspects of leadership styles, organizational change, group dynamics, building high-performance teams, strategic planning, leadership through innovation, managing conflict, building an ethical company along with other crucibles of leadership.

Ranjita Raman, CEO, Jaro Education, said, “We at Jaro believe that learning is a lifelong process, and through this initiative, we want to prepare our employees to become leaders of tomorrow who drive organizational efficiency, creativity, and sustenance through an intrapreneurial mindset. This initiative will help them make practical and real-time decisions and mold them into being more inclusive and approachable individuals.”

“The program will inspire the employees to handle teams better and fuel competitive spirit and sustained sense of motivation. The initiative will help us raise next-generation successful intrapreneurs within the company who will help in driving innovation into the system. Learning and development initiatives like these will also help Jaro attract and retain our talent better.” added Raman.

The in-house curated training program will be facilitated by various industry leaders and academicians. The program will follow a case-based pedagogy with a focus on robust group discussions, presentations, and assignments.

Jaro Education, an Edtech company known for its excellence in the executive education space, was founded in 2009 by Dr. Sanjay Salunkhe. They facilitate the development of online and technology-based programs for many leading Indian and International Institutes like IIM Ahmedabad, IIM Kozhikode, IMT Ghaziabad, Rotman School of Management (University of Toronto), and Imperial College Business London. It also boasts of having over 800 corporate partners like Accenture, American Express, Axis Bank, Tech Mahindra.

 About Jaro Education:

Jaro Education is India’s most trusted online higher education company and a pioneer in the Executive Education space since July 2009 and has been profit-making since its inception, and it is self-funded. The company aims to nurture entrepreneurs & working professionals from entry-level to C-Suite level in every field and industry by offering executive educations programs that cater to their requirements.

Recognized for changing the landscape of online education in India, Jaro Education offers more than 28+ management and technology programs in collaboration with reputed universities and institutes such as Imperial College Business School London, Rotman School of Management (University of Toronto), IU- Germany, IIM Ahmedabad, IIM Kozhikode, IIM Trichy, and more.

With its strong domain expertise and insightful online programs, Jaro Education has transformed the careers of over 3 lakh professionals in the last 12 years through its 30+ centers across India.

For more information, please visit:  https://www.jaroeducation.com/

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