National, September 21, 2021:  Jaipur Rugs announces its annual sale, The Rug Utsav to uplift the festive spirit with iconic rugs for homes. The festival of rugs celebrates the artistic expression of the weavers, crafted artistically, for every home.

Jaipur Rugs has enhanced the festive shopping experience by offering hundreds of handmade carpets to customers according to their unique needs, on their website, which customers can buy from the comfort of their homes. They are also providing access to experts who can guide customers on making the perfect selection. With expertly crafted unique and innovative designs, the sale is curated to make the shopping experience seamless, through sale offers on the Jaipur Rugs website and stores ranging from 20% to 60% off, customers can choose from an array of designs to revive their homes with the festive energy.

The highlight of Rug Utsav is some of the iconic collections that would be on discount for the first time ever. Bring home the age-old art and pieces reviving an era lost in vintage design and craft, with the latest collection, Someplace in Time that is on a 20% discount. For those seeking a royal finish, the classic Jaipur Wunderkammer collection is on discount up to 30%. The bestselling Aakar collection designed for those with a quirky and contemporary aesthetic would be on a 20% discount too. With the winters approaching, it’s time to stock up on pure silk and wool rugs which would be on discount as well. For customers looking to decorate a kid’s playroom, nursery, or bedroom, the Confetti collection will not only be cozy underneath the kids’ feet but also help them play and learn. Available on the Jaipur rugs website at a discounted rate, the collection is designed to brighten up a kid’s room and stimulate their vivid imagination.

With Rug Utsav, the festive season has officially begun. The Rug Utsav sale is live on the Jaipur Rugs website and stores across Jaipur, Delhi, Mumbai, and Bengaluru.

Check out the unique rug collection on https://www.jaipurrugs.com/in/ starting 20^th September 2021.

About Jaipur Rugs

Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.

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National, April 21, 2021: Jaipur Rugs, one of India’s largest manufacturers of hand-knotted rugs unveils its new collection ‘Archetype’ in collaboration with Abin Chaudhuri.

The new collection is an amalgamation of Jaipur Rugs’ decades of craftsmanship with Abin Chaudhuri’s vision and design aesthetic drawing inspiration from architecture in different epochs i.e., Ancient, Vintage, Modern, Brutalist, and Contemporary.

Derived from the Greek word ‘arkhetupon’, meaning something molded first as a model, Archetype presents the fundamental principles of architecture through simple forms, colors, and shapes on rugs. Addressing variations of the human personality through architectural philosophies – from ancient to contemporary, each design is driven to inspire, seamlessly introducing creative energy in spaces. Archetype embodies the soul of architecture through elemental forms made by hand.

Jaipur Rugs is a story of empowered artisans, with a close-knit community of more than 40,000 spread across 600 villages in India. These artisans have gone through rigorous training to uphold the quality standards promised with every rug and system in place for choice of material sourcing, timely delivery, and sustainable production.

Speaking on the collection, Yogesh Chaudhary commented, “With every new collection we aim to collaborate with people who can showcase the ancestral art of rug making with a new vision. We seek to deliver a creative combination of age-old art and modern interpretation. With Archetype, Abin has highlighted various facets of human personality through architectural philosophies. With his graphical visual interpretation of architectural eras, he has helped us add some great designs to our product offering. His rugs have a fresh take on architectural tents that will work beautifully in all kinds of homes and settings. His eclectic designs and style concepts will add depth, dimension, and perspective into a customer’s space.”

“Archetype embodies the soul of architecture through elemental forms made by hand. It presents the fundamental principles of architecture through simple forms, colors, and shapes on rugs. It celebrates the idea that in every magnificent creation of man lies a concept that is simple, primitive, and driven by collective evolution. To me, carpets are like artwork – knitted pieces of art lying on the floor. They enrich the space by adding value as it is fine-tuned in the design stage to artistically fit these new world interiors while also reflecting on the heritage. Each design in the collection is driven to inspire, seamlessly introducing creative energy in spaces”.  says Abin Chaudhuri founder, Abin Design Studio

Experience this collection on https://www.jaipurrugs.com/collection/archetype starting April 21, 2021. 

About Jaipur Rugs

Jaipur Rugs is a family business strengthened by the purpose of protecting ancestral know-how and connecting rural craftsmanship with global consumers. By placing the human aspect at its core, the company has grown to become the largest network of artisans in India. It uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans of which 80% are women. Founded in 1978 by Nand Kishore Chaudhary with just two looms, it now has over 7000 looms and sells in over 60 countries. Today the company creates contemporary works of art by collaborating with creative talents capable of showcasing this ancestral craft with a new vision.

About Abin Chaudhuri

Abin Chaudhuri founded Abin Design Studio, which is exploring the ‘unknown’ journey, experimentation with materials and technology, and engaging art and culture, aiming to provide a ‘soul in the shell’. The studio is engaging design in the urban fabric and peri-urban edge, as a catalyst for deliberate change.

His work focuses on the idea of holistic design, not just limiting to ideas, but also physical manifestation through multi-disciplinary collaboration. His explorations intend to push the boundaries of thought, prevalent socio-cultural landscape, and spatial construct, challenging the role of architecture in society, by being unafraid of unfamiliar explorations. The studio is also the recipient of several national and international accolades.

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