Mumbai, 21^st July 2021: After the success of the first Apple You & Croma Fest, Croma, India’s first omnichannel electronics retailer from the Tata Group today announced its second edition of #AppleYou&Croma to let customers experience the best of Apple products with attractive deals and great offers. Starting today, customers can indulge in a truly complete experience of ‘all things Apple’ across all the 180+ Croma stores and on croma.com

Curating the best deals and offers, providing expert advice to help make an informed decision, and bringing together the whole Apple ecosystem under one roof, are just some of the benefits of this campaign at Croma. The lack of expert guidance during purchase and an unclear understanding of the benefits of the products among consumers is one of the key reasons for Croma to launch this campaign in association with Apple. During the Apple You & Croma campaign, customers can avail of Apple products at exciting prices across every category. Offers include, MacBook Air starting at Rs. 83,990, iPhone starting Rs. 30,900, exclusive Cashback offers with HDFC Bank Cards of up to Rs. 7,000, and much more. Customers can also avail of a 24 Months No Cost EMI option, save up to Rs. 16,000 on iPhone 12 and students and teachers can avail of an exclusive 10% Off on MacBook.

Commenting on this, Mahesh Raamasamy, Business Head – Digital Products, Croma said, “This partnership has seen tremendous success in the month of February and we are hoping that we can recreate the same success this time around as well. With Croma now present in over 60+ cities, we hope everyone can make the most of the expertise, range, and offers exclusively available at Croma. Through this partnership, Croma seeks to plug a very evident gap in the purchase experience of consumers, who are increasingly expressing great interest in the range of Apple products but lack thorough guidance. Through this, we will be able to have a seamless buying process”

Customers can now have their best Apple experience coupled with amazing deals, all under a single roof at their nearest Croma outlet and on croma.com till August 1, 2021.

About Infiniti Retail Limited:

 Launched in 2006, Croma was the first one-of-its-kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous with all electronics needs, with its tech-savvy staff, product range, online presence, and the will to help customers.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambiance to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 180+ stores across 60+ major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money!

With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also on the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.

Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group

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