IIM Kozhikode Archives - PuneDiary.Com https://punediary.com/tag/iim-kozhikode/ Each & Everything About Pune Sat, 19 Feb 2022 06:43:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.5 https://punediary.com/wp-content/uploads/2018/12/cropped-pen-32x32.png IIM Kozhikode Archives - PuneDiary.Com https://punediary.com/tag/iim-kozhikode/ 32 32 Jaro Education allocates a marketing budget spend of over 100 Cr, eyes expansion in FY 22-23 https://punediary.com/jaro-education-allocates-a-marketing-budget-spend-of-over-100-cr-eyes-expansion-in-fy-22-23/ https://punediary.com/jaro-education-allocates-a-marketing-budget-spend-of-over-100-cr-eyes-expansion-in-fy-22-23/#respond Wed, 16 Feb 2022 06:09:30 +0000 https://punediary.com/?p=6315 Ranjita Raman_CEO_JaroEducation

India, 15 February 2022: Jaro Education, a leading Edtech firm imparting high-quality executive education programs to working professionals from top reputed institutes across the world, has announced its marketing budget spend of over INR 100 crores for the fiscal year 2022-23. The budget will be allocated to the acquisition of learners across the globe, enhancing corporate offerings, expanding […]

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Ranjita Raman_CEO_JaroEducation

India, 15 February 2022: Jaro Education, a leading Edtech firm imparting high-quality executive education programs to working professionals from top reputed institutes across the world, has announced its marketing budget spend of over INR 100 crores for the fiscal year 2022-23. The budget will be allocated to the acquisition of learners across the globe, enhancing corporate offerings, expanding program portfolios, and brand awareness activities.

From March 2021 to February 2022, Jaro’s CMO and marketing leaders polled 20-25% of the company’s funds in PR initiatives, building brand equity for its digital marketing through Facebook, YouTube, and other channels; tracking and participating in crucial marketing activities through investment in people, programs, and platforms. The marketing budget for the coming fiscal year will be allocated in the following manner wherein, 30% will be for marketing on the acquisition of learners across countries like USA, UK, Gulf, 20% PR initiatives, 30% for online and offline advertisements, and remaining for other activities such as influencer marketing, other endorsements.

Speaking on this marketing budget allocation, Ms. Ranjita Raman, CEO at Jaro Education said, “We at Jaro are very prompt at acing our marketing game. The Indian Edtech industry is expected to grow at a CAGR of 39.77%, being one of the oldest and self-funded executive education companies, we aim to grow multi-folds and increase our market share by 3x. We also look forward to strengthening and expanding our marketing team through this budget allocation. Now that Jaro Education will eventually expand globally we are focused on building a strong marketing strategy.”

While marketing still accounts for more than 40% percent of the entire spend, it will remain a top priority. Marketing data and analytics will continue to be a priority for CMOs. Given recent and impending budgetary regulations as well as differences in data gathering, we anticipate this investment sector to remain a key capability. According to The annual Gartner CMO Spend Survey, 2021 revealed that no one, regardless of company size or industry, has escaped swingeing cuts in marketing budgets.

 About Jaro Education

Jaro Education is India’s most trusted online higher education company. The Edtech firm, a pioneer in the executive education industry, was founded in 2009 by Dr. Sanjay Salunkhe and has been profit-making since its inception, and it is self-funded.

The company aims to nurture entrepreneurs & working professionals from entry-level to C-Suite level in every field and industry by offering executive education programs that cater to their requirements. Having been recognized for changing the landscape of online education in India, Jaro Education offers more than 28+ management and technology programs in collaboration with reputed institutes.

They facilitate the development of management and technology-based online programs for many leading Indian and global institutes like IIM Ahmedabad, IIM Kozhikode, Tiruchirappalli, IMT Ghaziabad, Rotman School of Management (University of Toronto), and Imperial College Business School in London, and others.

It also boasts having over 800 corporate partners like Accenture, American Express, Axis Bank, Tech Mahindra. With its strong domain expertise and insight into online programs, Jaro Education has transformed the careers of over 3 lakh professionals in the last 12 years across India through its 30+ learning centers across India.

For more information, please visit: https://www.jaroeducation.com

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IIM Kozhikode launches new HR Management course powered by upGrad https://punediary.com/iim-kozhikode-launches-new-hr-management-course-powered-by-upgrad/ https://punediary.com/iim-kozhikode-launches-new-hr-management-course-powered-by-upgrad/#respond Tue, 29 Jun 2021 05:31:42 +0000 https://punediary.com/?p=4880 IIM Kozhikode launches new HR Management course powered by upGrad

Mumbai, 28th June 2021: upGrad, South Asia’s largest higher edtech, further strengthens its alliance with IIM Kozhikode to make quality online education mainstream in the country. Making a brand-new entry, the partnership announces the entry of the Professional Certificate Programme in HR Management and Analytics – a game-changing course for individuals who want to build a meaningful career in […]

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IIM Kozhikode launches new HR Management course powered by upGrad

Mumbai, 28th June 2021: upGrad, South Asia’s largest higher edtech, further strengthens its alliance with IIM Kozhikode to make quality online education mainstream in the country. Making a brand-new entry, the partnership announces the entry of the Professional Certificate Programme in HR Management and Analytics – a game-changing course for individuals who want to build a meaningful career in the HR domain. This marks the second edition after the launch of Professional Certification in Data Science for Business Decision Making in March, this year.

A recent LinkedIn’s ‘Jobs on the rise in 2021 India report suggests that Human Resource roles have come forth as one of the most pertinent job trends that have emerged in India as a result of the pandemic.

Stretched over a period of 5-months, this course is developed and taught by experienced faculty at IIMK and will enhance one’s knowledge around key concepts of HR and application of quantitative analysis to understand trends and outcomes of Human Resource data. The course also offers a mix of synchronous and asynchronous techniques to make learning easier for working professionals with a total of ~120 hours of learning content and promotes a case study-based teaching approach. With a minimum of a Bachelor’s Degree along with 2-years of work experience or a Master’s Degree, any learner/professional can enroll for the course.

Commenting on the launch of the new course, Phalgun Kompalli, Co-founder, upGrad, said, “We are building a concrete course portfolio to deliver quality online learning at our learners’ doorsteps and our partnership with IIM Kozhikode for another course, bears the testimony. This shall further help us move in the right direction to make India the land of skilled professionals. We also look at closing 50+ university partnerships in the next 24 months.”

Professor T. N. Krishnan, IIM Kozhikode further added, “The program would be helpful to develop perspectives, concepts, and skills for better appreciation of the HR domain and the use of analytics in decision making. Presented in a capsule form, the course focuses on developing applied knowledge and uses tools and frameworks to augment the existing capabilities of both experienced HR professionals as also those who would be relatively new to the field. The program is structured to reflect the rigour of the IIM system and would demand sufficient preparation and engagement of the participants for successful completion.”

Professor Prantika Ray, IIM Kozhikode further emphasized the rigor and pertinence of the course and said, “The Professional Certificate program in HR Management and Analytics course would help practitioners view human resources in a new avatar. This course will help learners understand the link between business strategy and human resources through the lenses of analytics. The program has been diligently crafted to meet the talent needs of the organizations in these changing times towards a sustainable future.”

Prof. Kapil Verma, IIM Kozhikode highlighted the significance of the course towards enhancing employee experiences, and stated, “The HR Management and Analytics program examines all the stages of an employee’s journey, right from workforce planning and talent acquisition to employee engagement, wellness and talent retention. It provides an in-depth conceptual understanding of these stages, and more importantly, helps the participants comprehend how analytics can be used to lead and manage employees more efficiently thereby creating more meaningful workplaces.”

Additionally, upGrad has recently listed two new IIT Delhi’s Weekend Live programs: a) Executive Management Programme in Strategic Innovation, Digital Marketing, and Business Analytics, and b) Advanced Certificate Programme in Machine Learning, for working professionals with upGrad being the service provider. The new additions also include IIT Delhi’s Certificate Programme in Operations Management and Analytics which, unlike the weekend format, is a 6-month long program that is designed to help learners with business optimization techniques. This comes within just two months of the arrival of IIT Delhi’s Certificate Programme in Finance for Non-Finance Executives.

About upGrad

upGrad is South Asia’s largest online higher edtech company offering 100+ courses in collaboration with top-notch global universities like Duke Corporate Education (US), Michigan State University (US), Liverpool John Moores University (UK), Deakin Business School (Australia), Swiss School of Business Management, (Geneva), IIT Madras (India), IIM Kozhikode (India), and others. Founded in 2015, the international edtech leader has impacted over 1 million total registered learners in over 50+ countries across the world.

upGrad has ranked No.1 in the LinkedIn Top Startups India 2020 list. This is the third time in a row that upGrad has been featured in the LinkedIn Top Startup list after 2018 and 2019. It is also amongst GSV Global EdTech 50 and has ranked amongst the Top 50 in the FT Asia-Pacific High-Growth Companies 2021.

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