Mumbai,  19^th November  2021: Hershey India Pvt Ltd., a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, announced the launch of the ‘Better-For-You’ variant for its premium iconic chocolate Hershey’s Kisses. Catering to the consumer trend of ‘conscious indulgence’, the new Hershey’s Kisses variant will consist of 30% less sugar* packed within a recyclable pack – offering consumers an option that is ‘better-for-you and better-for-environment, too.

With its first-ever launch of a less sugar chocolate variant, Hershey India attempts to offer a smart snacking choice of delectable chocolate treats.  The iconic brand has also ensured that ‘less sugar’ is a delight with no compromise on its delicious taste.

While more consumers are opting for ‘better-for-you snacking options, Hershey India is catering to conscious buyers who are looking to reduce sugar intake without giving up the rich indulgence of their favourite chocolate. The new 30% less sugar* variant of Hershey’s Kisses contains no artificial sweeteners while retaining its trademark sweetness.

With a focus on the well-being of the environment, the brand is also launching the new lower-sugar Hershey’s Kisses in a recyclable pack. The new packaging adopts one single material of plastic incorporated in all three layers of the packaging, making it easier to recycle.

Commenting on the launch of the less-sugar variant of Hershey’s Kisses, Herjit Bhalla, VP India, and AEMEA at The Hershey Company said, “With over 125 years of bringing smiles to millions of customers globally, and in India since the past decade, I am proud of how Hershey India has developed products which cater to the evolving needs of our consumers by offering a growing range of delightful and premium experiences. I am extremely excited to announce the launch of our less sugar variant for our iconic product Hershey’s Kisses in sustainable packaging for conscious chocolate lovers. With this launch, we continue to cater further to the growing demand space of the Better for You category. We hope that the new Kisses variant gives our consumers the opportunity to share more bonding moments with their loved ones”

The new Hershey’s Kisses are available at MRP Rs. 60 across top cities and stores.

*30% less added sugar as compared to the HERSHEY’S KISSES milk chocolate recipe in 2021

About The Hershey Company 

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people, and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate’s Booty.

For more than 125 years, Hershey has been committed to operating fairly, ethically, and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com

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