Mumbai, 22 July 2021 – Godrej & Boyce, the flagship company of the Godrej Group announced today that its business, Godrej Security Solutions, has launched India’s most secure home camera range, the ‘Spotlight’. Designed and manufactured in India, this innovative product offers Indians best-in-class data security, so that a customer’s home and personal data stays private. The Spotlight range of cameras leverages Amazon Web Services (AWS) world-class cloud infrastructure, including on-shore data centers in India, as well as Internet of Things (IoT), analytics, and security services to provide scalable and easy to use cloud storage options, and secure data transfer between the camera and the cloud.

Aesthetically designed, the Spotlight range is Wi-Fi enabled and is powered by a mobile app, providing extra convenience and making it user-friendly. The app provides smooth streaming and reduces bandwidth consumption. The video captured by the camera is securely streamed via Amazon Kinesis Video Streams, to a customer’s registered mobile device. The feed captured by the cameras is securely stored using AES 256-bit encryption in the AWS (Asia Pacific) Mumbai Region to ensure the solution complies with local data privacy and localization requirements. The camera series is VAPT (vulnerability and penetration attack tested) certified to ensure the data is safeguarded against real-world cyber threats.

Spotlight Fixed, part of the Spotlight range of home camera products, allows you to choose a fixed viewing frame and has a flex-neck so customers can choose the required frame. The Spotlight P.T. (Pan-Tilt) allows you to move the camera round to cover a larger area with a tilt of up to 90 degrees and a pan of up to 355 degrees. The camera includes features such as a panoramic 110-degree view of your space, smart motion tracking, real-time motion alerts, ultra-clear night vision, high-fidelity mic support for two-way clear communication, and intuitive one-touch modes. Spotlight also offers video storage plans that ensure the critical video is always available on the cloud. It comes with one year warranty. Customers can experience the product virtually on the company’s website before purchasing it. Spotlight starts at INR 4999 and is available on Godrej Security Solution’s shop site, Amazon and Flipkart.

Cloud-based storage offers increased security against tampering, compared to SD cards, which are vulnerable to physical theft. Having the cloud infrastructure based in India significantly reduces the number of data hops from the camera feed to the mobile phone, providing improved connectivity, speed, and reduced data latency. The pan-tilt movement via the mobile app is also quicker due to fewer data hops.

Commenting on the launch, Mehernosh Pithawalla, Vice- President, Godrej Security Solutions, said, “As connected devices are becoming increasingly popular across Indian households, the potential impact of security breaches has also increased. In response to this, we have introduced the Spotlight range of home cameras, that assures easy-to-use surveillance and the ability to constantly stay connected to your loved ones without fearing the possibility of someone spying on your home. Moreover, with proven cloud technology from AWS, we are able to address stringent data security challenges.”

He added, “This need for home security cameras has been further fueled by the pandemic as people are compelled to stay away from their loved ones. In fact, we have seen a 40% uptick in home camera demand due to this need of the hour.”

The pandemic has made consumers realize the increased need for home surveillance not only to protect property but to also secure the safety of their loved ones remotely. According to recent research, The Coccoon Effect by Godrej Security Solutions, 81% of respondents worry about the health and wellbeing of their parents or children at home when they leave them alone. With lockdowns across the country and older parents stuck in different cities, home cameras are a non-intrusive way of staying connected to them. Spotlight has been designed with this in mind, by providing family view-share, where family members can access live feeds, record, and take pictures on three separate devices.

“We are delighted to support Godrej Security Solutions. By using advanced AWS IoT, and security services such as AWS IoT Core, Amazon Kinesis Video Streams, and AWS Key Management Services (KMS), Godrej Security Solutions is optimizing its product for video efficiency, data volume management, and meeting core security and compliance requirements,” said Vaishali Kasture, Head- Enterprise, Mid-Market, and Global Businesses – India and South Asia, AWS, AISPL.

The market for home cameras in India is estimated to be worth Rs 300 Cr and Godrej Security Solutions plans to capture 15% of this market by 2022. To make home security more accessible, the brand has also tied up with 2000 local retailers/channel partners across major cities and markets.

About Godrej Security Solutions:

Godrej Security Solutions is a division of Godrej & Boyce Mfg. Co. Ltd and part of the USD 4.1 billion Godrej Group. A pioneer and leader in the business, Godrej Security Solutions Division is the largest manufacturer and marketer of Security Solutions in India. It is the largest supplier of security solutions to several prestigious banking, corporate, and public institutions. For the first time in the category and the industry, Godrej Security Solutions Division has been awarded the Superbrand status. It has also won the “Most Preferred brand” award in the Home Segment. The Division currently exports its products to over 45 countries including Middle East Asia, South East Asia, Far East Asia, East Africa, the US, Europe, and the SAARC Countries.

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Godrej unveiled the fourth edition of Godrej Food Trends Report 2021 through a virtual launch.  The Godrej Food Trends Report 2021 is a holistic guide covering trends such as Dining-in, Dining-out, Beverage, Dessert, Kitchen Design, etc. within the food industry. The fourth edition has surpassed its previous versions and grown to include conversations and observations also from the North East, and from smaller towns and cities around the country that are brimming with new developments, and for that GFTR 2021 is richer. This year, the report covers over 200 experts who have shared their insights, top picks, and detailed opinions which are combined and analyzed to finally arrive at the evident predictions for 2021.

Speaking about the report, Sujit Patil, VP & Head Corporate Brand and Communications Godrej Industries Limited & Associated Companies, said, “The Godrej Food Trends Report is a unique compilation of trends and insights that are collated basis inputs from some of the best food experts in the industry consisting of top chefs, restaurateurs, chroniclers, reviewers, and thought leaders. Thanks to the continued support of close to 200 regular and first-time respondents, the report has been steadily growing over the years with deeper and more diverse insights. The Godrej Food Trends 2021 Report aims to be a key addition to every food professional’s reading list and is available for download at Vikhroli Cucina.”

Survey designer and writer Rushina Munshaw-Ghildiyal, MD, A Perfect Bite Consulting LLP said,” As the only publication of its kind, the Godrej Food Trends Report holds a unique space in the industry. And never has there been a more thought-provoking, frightening, and exhilarating juncture than this year. Looking back at 2020 – both monstrous and miraculous…. and gazing forward into 2021, at a food industry that has changed radically! The pandemic caused a pivot in both Dinings in and Dining out. Both sectors shifted course drastically. Everything has changed. And uncertainty still rules. But looking forward to 2021, I’m personally galvanized! We’ve been moving toward a regional renaissance in Indian food over the last decade, that 2020 accelerated! Under the stasis of the pandemic, collective learning and creativity had been fermenting. This is a whole new chapter we are writing in the evolution of India’s food history!”

The top 12 food trends predicted for 2021 are:

1. Breakfast Will Be Served, Reimagined

The experts predict increasing innovation in the category, from ground-breaking packaged solutions to innovative artisanal offerings from home entrepreneurs and restaurants.

2. Burgeoning Interest in Flavour     

2021 will see the consumer exploring flavors and nuances thereof in a quest to keep feeding the hunger for new flavors. 

3. Deeper Explorations of Indian Ferments 

Traditional wisdom and the perceived health benefits of fermentation and a rising interest in the cuisines of North East India are all fueling a deeper exploration into the rich repertoire of fermented foods in India.

4. Ghar Ki Rasoi Will Take Centre Stage

In 2021, the home kitchen will rule dining decisions both in and out of the home.

5. Home Delivery Will See Unprecedented Innovation

2021 will bring unprecedented realignment in this sector across the food industry as it works to survive and adapt to the new order.

6. Homegrown Will Rule As Mindful Eating Gains Traction 

Conversations around health, sustainability and, farmer welfare that brought millets into consumer focus in the recent past have sparked a similar interest and revival of all things indigenous, from ingredients to flavors.

7. Indian Food Will Find Brag Value on Instagram 

In 2021, all things Indian- regional cuisines, indigenous ingredients, traditional cookware, and stories about food will enjoy brag-value or become ‘Instagram-able!’ 

8. North-East Cuisines Will Offer Homegrown Exotic

The culinary culture of North-East India has been consistently garnering interest in the past few years, and 2021 will see Indians exploring North-East Indian cuisine like never before.

9. Proactive Wellness, Food as Self-Care will Drive Individual Diet Choices

A growing interest in Ayurveda, rising curiosity in nutrigenomics, and personally optimized diet options show that consumers will look for solutions that best align with individual lifestyle choices in 2021.

10. The Renaissance of Indian Regional Cuisines 

2021 will bring the renaissance of Indian regional cuisines with the legion of home chefs and mini enterprises poised to unleash a smorgasbord of offerings.

11. The Rise of Culinary Self Reliance – DIY 

The year 2020 prompted a pivot to culinary self-reliance and DIY across the board, and it’s a habit that will stay with us through 2021 and beyond.

12. Take Me Halfway – Home Kitchens Will Want Mindful Convenience

Convenience cooking has shown a steady rise in adaptability and respectability over the last few years. There is industry-wide innovation underway to provide solutions for ready-to-cook, ready-to-eat, and everything in between to support new work-life systems in 2021.

Sujit Patil – VP & Head Corporate Brand and Communications Godrej Industries Limited & Associate Companies, unveiled the report along with Rushina Munshaw Ghildiyal, Chef Ranveer Brar, Chef Varun Inamdar, Chef Rakhee Vaswani, Chef Shagun Mehra, Chef, Oenophile & Conservationist, Kunal Vijayakar, Actor, Food Writer, Author, TV Personality, Zeba Kohli, Chocolatier & MD – Good Housekeeping Pvt Ltd, Roshni Bajaj Sanghvi, Food & Travel Writer & Restaurant Critic, Odette Mascarenhas, Author, TV host & Food Critic, Anubhuti Krishna, Food Writer, Chronicler & Consultant, Ruth Dsouza Prabhu, Independent Journalist & Food Writer, Saee Koranne-Khandekar, Author & Culinary Consultant, Kashmiri Nath, Assamese Food Researcher & Columnist,  Kalyan Karmakar, Food writer & Brand Consultant, Anindya Sundar Basu, Independent Journalist & Photographer, Aslam Gafoor, General Manager, Luxury Dining – Dineout,  Shivani Unakar, Culinary researcher and Chronicler Sameer Malkani, Co-founder FBAI and Saloni Malkani, Co-founder FBAI.

 About Godrej Group:

Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures before he struck gold with a locks business. Today, we enjoy the patronage of 1.15 billion consumers globally across consumer goods, real estate, appliances, agriculture, and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India’s space missions. With revenues of over USD 5 billion we are growing fast, and have exciting ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 percent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health, and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of ‘shared value’ to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high-performance culture. We are deeply committed to recognizing and valuing diversity across our teams.

For more information on the Company, please log onto www.godrej.com

 Contacts For Media Queries Only:

CN Nageshwaran +91 98196 91974; cn.nageshwaran@godrejinds.com

Soujanya Das +91 8017232766; soujanya.das@adfactorspr.com

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