Godrej Appliances Archives - PuneDiary.Com https://punediary.com/tag/godrej-appliances/ Each & Everything About Pune Thu, 23 Dec 2021 09:51:32 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.5 https://punediary.com/wp-content/uploads/2018/12/cropped-pen-32x32.png Godrej Appliances Archives - PuneDiary.Com https://punediary.com/tag/godrej-appliances/ 32 32 Godrej Appliances improves food safety for consumers with advanced Nano Disinfection Technology in its frost free refrigerators https://punediary.com/godrej-appliances-improves-food-safety-for-consumers-with-advanced-nano-disinfection-technology-in-its-frost-free-refrigerators/ https://punediary.com/godrej-appliances-improves-food-safety-for-consumers-with-advanced-nano-disinfection-technology-in-its-frost-free-refrigerators/#respond Thu, 23 Dec 2021 09:49:37 +0000 https://punediary.com/?p=6115 Nano Disinfection Technology in its frost free refrigerators

100% surface sterilization inside airflow duct and 95%+ germ removal from food surfaces Reiterates its commitment towards consumer health by extending disinfection technologies across surface disinfection, room air conditioning, laundry, dishwashing to now refrigeration Mumbai, December 21, 2021: Godrej Appliances, part of Godrej & Boyce, the flagship company of the Godrej Group, has been strengthening its […]

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Nano Disinfection Technology in its frost free refrigerators
  • 100% surface sterilization inside airflow duct and 95%+ germ removal from food surfaces
  • Reiterates its commitment towards consumer health by extending disinfection technologies across surface disinfection, room air conditioning, laundry, dishwashing to now refrigeration

Mumbai, December 21, 2021: Godrej Appliances, part of Godrej & Boyce, the flagship company of the Godrej Group, has been strengthening its product offerings in line with the consumer shift towards more health and hygiene consciousness. To cater to this increasing demand, the brand has introduced advanced ‘Nano Disinfection Technology’ to its range of frost-free refrigerators, for which the company has also filed a patent.

The environment we live in today is prone to germs and consumers are increasingly concerned about it.  Godrej Appliances wants to ensure that the food people are consuming is as healthy as possible, especially in today’s scenario where our food changes many hands before it reaches us and even the air around is prone to germs. The Nano Disinfection Technology uses a special Anti-Germ Nano coating in the airflow duct of the refrigerator. The air passing through this duct gets disinfected and as it circulates, it controls microbial activity in the enclosed refrigerator compartment, further disinfecting food surfaces in the refrigerator. This technology has been tested to deliver 100% surface sterilization at the duct and an average of 95%+ food surface disinfection against germs. The clear reduction in microbial activity helps ensure better food preservation, keeping it fresh and healthy for longer. Unlike regular refrigerators which reduce microbial growth with cooling, the disinfection technology goes a step further in sanitizing the air in the refrigerator and therefore the exposed food surfaces against any germs which may be present on it.

The technology was tested at a NABL accredited lab. The 24-hour food surface disinfection lab tests were conducted against a select set of commonly found germs like E-coli, Salmonella, etc and on different foods – exposed tomato, exposed bread, curd, and cut apple – things which one commonly finds in the refrigerator. This advanced technology is proprietary to Godrej Appliances.

Earlier this year, Godrej Appliances introduced the T-series Air Conditioners with a special Nano-Coated Anti-Viral Filtration Technology which disinfects 99.9%* viral and bacterial particles coming in contact with the Nano Coated Filter surface; Godrej Eon Dishwashers with technologies such as Anti-Germ UV-Ion Technology, Steam wash and Anti-bacterial filters to eliminates bacteria and disinfect dishes; and 5 Star BEE rated Godrej Eon Magnus Washing Machines with GermShield Technology that disinfects 99.99%+ germs* and covid virus*. Godrej also offers advanced medical refrigerators for vaccine preservation and advanced freezers for the medical cold chains and has been part of India’s covid vaccination drive. Last year, the company also launched Godrej ViroShield, a UVC based disinfecting device to eliminate covid virus and germs from surfaces of almost all daily usage articles.  (*Conditions apply. Know details of the test at godrej.com/Godrej-appliances).

Commenting on the new launch, Kamal Nandi, Business Head, and Executive Vice President – Godrej Appliances, said, “We are committed to offering our consumers better health and hygiene solutions across all our appliances portfolio and have been exploring technologies. Since the last year, we have introduced multiple products with cutting-edge technologies for germ protection. Encouraged by the response to these offerings and our continuous consumer interactions which reveal a clear need for food disinfection inside refrigerators, we launched the Nano Disinfection technology in our refrigerators. With this technology, we aim to strengthen our market position and increase our health-oriented solutions to 30% of our overall portfolio by next year.” 

Further, Anup Bhargava, Product Group Head -Refrigerators, Godrej Appliances, added, “The Nano Disinfection Technology introduction is a significant benchmark in Indian refrigerator industry. The Nano Disinfection Technology is available in the recent new introduction of Godrej Eon Valor Convertible Refrigerator which also comes with fridge freezer 4-in-1 Convertible technology, and Cool Balance Technology with advanced airflow design that keeps your food farm fresh for up to 30 days.  The disinfection technology will soon be available in the entire Frost Free Range.”

The machines are available in 244-350 liters capacity starting from Rs. 29,000.

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Godrej Appliances keeps your perishables fresh for up to 30 days with new Cool Balance Technology in its latest refrigerators https://punediary.com/godrej-appliances-keeps-your-perishables-fresh-for-up-to-30-days-with-new-cool-balance-technology-in-its-latest-refrigerators/ https://punediary.com/godrej-appliances-keeps-your-perishables-fresh-for-up-to-30-days-with-new-cool-balance-technology-in-its-latest-refrigerators/#respond Sat, 28 Aug 2021 06:13:40 +0000 https://punediary.com/?p=5400 Godrej Appliances keeps your perishables fresh for up to 30 days with new Cool Balance Technology in its latest refrigerators

As the demand for premium appliances witnesses a rise after a subdued summer, Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances, one of the leading appliances players in India unveiled two new series of advanced frost-free refrigerators: Godrej Eon Valor and Godrej Eon Alpha. With higher safety […]

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Godrej Appliances keeps your perishables fresh for up to 30 days with new Cool Balance Technology in its latest refrigerators

As the demand for premium appliances witnesses a rise after a subdued summer, Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances, one of the leading appliances players in India unveiled two new series of advanced frost-free refrigerators: Godrej Eon Valor and Godrej Eon Alpha. With higher safety concerns, more consumers are refraining from frequent visits to the stores and hence the rising need for cooling solutions that provide lasting freshness for veggies and fruits. The new Godrej Eon Valor and Alpha refrigerators deploy new Cool Balance Technology with break-through airflow design, offering up to 30 days of freshness and up to 60% longer preservation.

The Godrej Eon Valor and Godrej Eon Alpha refrigerators offer a much higher value with a host of relevant features –
  1. Multi-Inverter technology in Eon Valor for more efficient cooling
  2. Intelligent Weather Sensing technology in Eon Valor for automatic adjustment of cooling according to external weather conditions
  3. Moisture control technology in the vegetable tray to enhance the freshness
  4. Convertible freezer technology with 6 in 1 mode in Eon Valor
  5. Thickest Insulation with Best-in-class PUF insulation of 2.75 inches and 2.24 inches respectively in Valor and Alpha series, ensuring cooling retention for up to 24 hours.
  6. Widest freezers in the segment for convenient storage and access with completely movable ice maker
  7. Prism LED light for uniform brightness
  8. Largest Vegetable Tray of 27 L in Eon Valor

Commenting on the launch, Mr. Kamal Nandi, Business Head, and EVP – Godrej Appliances said, “The pandemic has accelerated certain shifts in consumer behavior like increased storage needs at home for perishables. The higher end of appliances is also witnessing increased demand. Our newest additions to the refrigerator portfolio – Godrej New Eon Valor and Godrej Eon Alpha are high on preservation, aesthetics, and convenient storage and in sync with the brand’s promise of ‘things made thoughtfully.”

Mr. Anup Bhargava, Product Group Head – Refrigerators, Godrej Appliances, further added, “Frost-free refrigerators account for about 24% of the total refrigerator sales and are growing faster than the rest of the category, at 45%We recently launched Godrej New Eon Valor and Godrej Eon Alpha allows consumers to get lasting preservation and more convenience and are also high on aesthetics. We are confident this new range will further strengthen our position further in the refrigerator category.”

Godrej New Eon Valor is available in 3 capacities – 244L, 265L, and 294L, starting from INR 34,700 while Godrej Eon Alpha is available in 234L and 253L, starting from INR 30,200.

About Godrej Appliances

Godrej Appliances, a business unit of the highly diversified Godrej & Boyce Mfg. Co. Ltd. is one of the leading Home Appliances players in India. Godrej was the first Indian Company in 1958 to manufacture Refrigerators and has since then, expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of ‘Things made thoughtfully’/ ‘Soch Ke Banaya Hai’.

This thought extends from human-centric design to planet-centric design. The environment is a core value at Godrej Appliances. Both manufacturing units of Godrej Appliances – in Maharashtra and Punjab, became the first in the country to win the coveted Platinum Plus Green Co certification for their pioneering green manufacturing practices.

The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also the best-in-class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country. Godrej customers can now book or track service requests on WhatsApp (9321665511), besides the toll-free 1800 209 5511.

To learn more visit: https://www.godrej.com/godrej-appliances

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Godrej Appliances supports India’s fight against COVID, counters vaccine hesitancy by incentivizing vaccinated customers https://punediary.com/godrej-appliances-supports-indias-fight-against-covid-counters-vaccine-hesitancy-by-incentivizing-vaccinated-customers/ https://punediary.com/godrej-appliances-supports-indias-fight-against-covid-counters-vaccine-hesitancy-by-incentivizing-vaccinated-customers/#respond Tue, 13 Jul 2021 06:30:01 +0000 https://punediary.com/?p=5005 FINAL_VACCINATION-_Tend-card_ORD-9109_Tent-card-A5

Taking a step towards countering vaccine hesitancy, offers a 6-month extended warranty free, on purchase of a Godrej appliance, to customers who have taken at least one dose of Covid Vaccine Cold chain partner to the ongoing Covid Vaccination Drive in India, the brand has offered India world-class technology like Ultra-low temperature Freezers for vaccines. […]

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FINAL_VACCINATION-_Tend-card_ORD-9109_Tent-card-A5
  • Taking a step towards countering vaccine hesitancy, offers a 6-month extended warranty free, on purchase of a Godrej appliance, to customers who have taken at least one dose of Covid Vaccine
  • Cold chain partner to the ongoing Covid Vaccination Drive in India, the brand has offered India world-class technology like Ultra-low temperature Freezers for vaccines.
  • Has been offering durables that offer greater safety and health assurance like India’s first Washing Machine providing more than 99.99% disinfection against Covid-19 virus, ACs with virus disinfection feature, UVC disinfecting device Godrej Viroshield for surface disinfection against Covid 19

 Mumbai, July 12, 2021: Speedy vaccination is the single biggest weapon in our arsenal to fight the Covid battle and safeguard ourselves, our families, and our country. India has administered over 27 crore doses of the anti-Covid vaccine so far, according to official data from the Ministry of Health and Family Welfare. That is still less than 5% of our population. Ground reality reflects a significant challenge of vaccine hesitancy. If India has to win over the deadly virus, people need to be encouraged to be vaccinated.

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business, Godrej Appliances has introduced an innovative campaign to encourage people to take jabs. They have introduced a one-of-its-kind special offer of 6 months extended warranty free on purchase of all Godrej Appliances, across all channels, for customers who have received at least one covid-19 vaccine dosage. The idea is simply to associate vaccination with greater positivity and applaud those who are setting the right example for our larger communities. The offer which is valid till 22nd August 2021 is available on all B2C Godrej Appliances.

Commenting on the issue of vaccine hesitancy Padma Shree Presidential Awardee and Dr. B. C. Roy Presidential Awardee, Doctor Prof. Sanjeev Bagai; Chairman, Nephron, said, “Taking vaccination is of paramount importance as it provides much-needed protection from the virus. Vaccination is a critical tool in the fight against the virus, and we firmly believe that people should not be hesitant to get vaccines. To overcome this, confidence and trust need to be built amongst them, in addition, aggressive public awareness needs to be driven.”

 Commenting on the initiative, Kamal Nandi – Business Head and Executive Vice President – Godrej Appliances, said, “As a responsible brand and cold chain technology partner to India’s Covid vaccination drive, we understand that the only way to defeat the Covid-19 pandemic is to take all necessary precautions and get vaccinated at the earliest. However, vaccine hesitancy remains a very real barrier in this drive and we are witnessing it at close quarters. We, therefore, decided to take tangible action.  Thanking those who are countering this vaccine hesitation by getting themselves and their loved ones vaccinated thus encouraging others to do the same, we have launched this thoughtfully crafted 6 months extended warranty free, on purchase of any of our B2C products, to customers who have taken at least one dose of Covid vaccine. Our trade partners and customers have welcomed this initiative wholeheartedly. It’s a small measure from our end in this fight against Covid-19. #Let’sWinWithVaccination.”

Godrej Appliances, a business of Godrej & Boyce one of India’s leading conglomerates known for its commitment to the nation, has always strived to offer relevant technologies suited to Indian consumer needs, especially during these unprecedented times. This is evident from the many product offerings the brand has launched in the recent past, where it has been an active contributor to Covid vaccination drive with medical refrigerators that helps to protect the Covid vaccines at the right temperature, launched India’s first range of Washing Machines tested to provide more than 99.99% disinfection against Covid-19 Virus and Godrej Viroshield, a disinfectant device that has been certified to disinfect 99.99% Covid-19 virus in just 2 minutes.

 About Godrej Appliances

Godrej Appliances, a business unit of the highly diversified Godrej & Boyce Mfg. Co. Ltd. is one of the leading Home Appliances players in India. Godrej was the first Indian Company in 1958 to manufacture Refrigerators and has since then, expanded its portfolio across many other categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, and more recently, UVC Technology-Based Disinfecting devices and Dishwashers, all powered by the driving philosophy of ‘Things made thoughtfully’/ ‘Soch Ke Banaya Hai’.

This thought extends from human-centric design to planet-centric design. The environment is a core value at Godrej Appliances. Both manufacturing units of Godrej Appliances – in Maharashtra and Punjab, became the first in the country to win the coveted Platinum Plus Green Co certification for their pioneering green manufacturing practices.

The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also the best-in-class after-sales service delivered through over 680 service centers and more than 4500 SmartBuddy service experts spread all over the country. Godrej customers can now book or track service requests on WhatsApp (9321665511), besides the toll-free 1800 209 5511.

To learn more visit: https://www.godrej.com/godrej-appliances

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Godrej Appliances introduces new ingenious refrigerator ranges https://punediary.com/godrej-appliances-introduces-new-ingenious-refrigerator-ranges/ https://punediary.com/godrej-appliances-introduces-new-ingenious-refrigerator-ranges/#respond Sat, 27 Jun 2020 05:29:50 +0000 https://punediary.com/?p=3297 Godrej Appliances

~Newest additions to the brand portfolio – all three models perfectly combine style with functionality ~ The brand introduced models through a virtual event to trade, another first in the Indian Home Appliance industry Godrej Appliances, a leading player in the Home Appliances with a rich legacy of 62 years, has always put forth products […]

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Godrej Appliances

~Newest additions to the brand portfolio – all three models perfectly combine style with functionality

~ The brand introduced models through a virtual event to trade, another first in the Indian Home Appliance industry

Godrej Appliances, a leading player in the Home Appliances with a rich legacy of 62 years, has always put forth products based on consumer insights, and the pillars of innovation and sustainability. Staying true to the brand philosophy ’Things made thoughtfully’, Godrej Appliances recently launched 3 new models – Godrej EDGERIO Refrigerator, Godrej EDGE NEO Refrigerator and Godrej EDGE Ultima Semi-Automatic washing machine. These new models attest the brand’s unabated commitment toward enabling brighter living for its consumers, always.

The brand took the baton of innovation a step forward by opting for a virtual medium for the Pan India launch, engaging its entire trade network. This is yet another attempt at breaking the barriers by the brand in its series of trade partner engagement initiatives.

Godrej EDGE RIO and EDGE NEO

Godrej EDGE RIO and EDGE NEO are uniquely designed to cater to the underlying need for more storage for the discerning Indian consumers. With the lockdown and social distancing increasing the need to store more in the refrigerator and for longer durations, Godrej Appliances has launched ‘Godrej EDGE RIO’ and Godrej EDGE NEO, the tallest refrigerators in the 192 litres single door category, standing at 1192 mm, with maximum space utilisation.

Godrej EDGE RIO
Godrej Appliances introduces Godrej EDGE RIO

It offers the largest freezer in the category of 16.3 litres capacity, and the Largest Bottle Space of 13.5 litres – making it a perfect companion for the harsh summers. It also comes with a large vegetable tray of 16.4 litres which gives consumers enough space to store all their veggies and also keeps them Farm Fresh for longer.

The 5-star rating as per the 2020 energy rating norms coupled with advantages of the Advanced Inverter Technology, makes Godrej EDGE RIO and EDGE NEO refrigerators highly energy-efficient and power-saving. With the PUF thickness of 54mm, the refrigerator models provide best-in-class cooling retention, even during power cuts.

The refrigerators are equipped with ‘Turbo Cooling Technology’ that ensures up to 20% Faster Ice Making and up to 20% Faster Bottle Cooling. Its ‘Hygiene+ Inverter Technology’ ensures no defrost water spillage, convenient cleaning and no germ and insect breeding. In line with Godrej’s commitment to environment and sustainability, the refrigerator uses the most eco – friendly refrigerant, R600a, with zero ozone depletion potential and thus helps in reducing its carbon footprint.

Godrej EDGE NEO
Godrej Appliances introduces Godrej EDGE NEO

Curved Door design, alluring transparent interiors and an array of attractive and fresh floral fascia/ pre-coats the refrigerators are a treat. Available in 192L capacity with 5-star, 4-star, 3-star and 2-star variants, the new Godrej EDGE RIO and EDGE NEO refrigerators are priced starting INR 14000.

The 190 – 195 litres capacity segment is 50% of the single door refrigerators which in turn forms ~77 % of the refrigerator industry.

Godrej EDGE Ultima – the new age Semi-Automatic

Godrej Edge Ultima ushers in the new-age high performing Semi-Automatic washing machines, with mesmerizing looks thanks to its borderless design. The 5 Star Rated washing machine optimizes electricity consumption and provides higher savings.

Redefining the concept of cleaning, the range of Godrej Edge Ultima semi-automatic washing machines are designed to deliver a thorough and better wash with the 460W Power Max Motor, making it easy to wash heavy laundry as well as everyday clothes, while its 1440 RPM Spin Motor ensures faster drying, making it a must-have for your homes, especially during monsoons.

A superior wash experience is assured with many distinct useful features built into these machines.

  • Unique Active Soakfeature to create turbulence in the drum during soak time, which helps in loosen tough stains.
  • Spin Showerprogram to rinse clothes with a rainfall mechanism for better detergent removal
  • Tri-Roto Scrub Pulsator that combines 3 ridges and 3 mini-pulsators to generate turbulence and scrubbing for a better wash every time.
  • In-built Cartridge Lint Filter that collects lint, fluff, and particles even at low water levels, so that clothes come out clean and fresh after every wash.
  • Soft-shut lid of Edge Ultima lifts and shuts gently to prevent any injury to the user.
  • Its 100% rust-proof polypropylene body ensures greater durability while the toughened glass lids provide enhanced strength.

The Edge Ultima keeps you worry-free with a 5-year warranty on wash motor, and a 2-year warranty on the entire washing machine.

Godrej Edge Ultima washing machines place convenience at the heart of its design philosophy, making them easy-to-use whilst also standing out from the competition.

Godrej EDGE Ultima
Godrej Appliances introduces semi-automatic washing machine Godrej EDGE Ultima

Available in 3 colours of Crystal Red, Crystal Black and Crystal Blue in 8 kg and 8.5 kg variants, the washing machines are priced at Rs. 16,400 onwards.

Currently, the 8 – 8.5 kg washing machine variant contributes to 23% of the Semi-Automatic Washing Machine segment and this segment is growing at the rate of 11% for the industry.

Commenting on the launch, Mr. Kamal Nandi – Business Head and Executive Vice President, Godrej Appliance said, “Godrej Appliances has always been known for providing high-quality home appliances. As Indian households fight the pandemic, home appliances can go a long way in reducing their burden and easing out their stress. Our newly introduced range of appliances – Godrej EDGE RIO, Godrej EDGE NEO and Godrej Edge Ultima, available in the high volume popular segments are meant to cater to consumers across the country. Placing convenience and efficiency at the heart of its human-centric design, these products are an embodiment of Godrej’s meticulous product quality and design, guided by ‘SochKeBanaya Hai’ philosophy at the highest level of craftsmanship. These are being manufactured at our state-of-the-art factories, yet another step towards supporting ‘Aatmanirbhar Bharat’.

Since the COVID-19 pandemic placed restrictions on large scale gatherings, Godrej Appliances has been the first in the industry to swiftly adapt to launching new products in a virtual format. These zone wise segregated launches were designed to engage with 5000+ trade partners from the comfort of their home. For a more interactive approach, the virtual event had a live chat window wherein all the participants could share their views and received tremendous feedback from the trade network.

Mr. Sanjeev Jain, National Sales Head, Godrej Appliances, further added ‘’At the beginning of the lockdown, we took the herculean task of enabling our network of trade partners to reach customers digitally. We have been breaking barriers across all fronts – from product cataloging and showcasing, multiple cashless online payment facilities to initiation of video-assisted remote selling initiative. By exploring alternative ways to communicate and engage, we were able to offer fantastic opportunities to our trade partners. The launch of our new models – Godrej EDGE Rio, Godrej EDGE Neo and Godrej Edge Ultima –is in sync with our ongoing approach of breaking the barriers through innovation. We plan to launch new products across the year across different segments. These launches are a testament towards our commitment to a culture of strategic and innovative thinking across the organization which enables us to live up to our brand promise of ‘SochKeBanaya Hai’“

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Godrej Appliances presents an innovative, future-friendly cooling technology https://punediary.com/godrej-appliances-presents-an-innovative-future-friendly-cooling-technology/ https://punediary.com/godrej-appliances-presents-an-innovative-future-friendly-cooling-technology/#respond Wed, 17 Apr 2019 06:27:48 +0000 https://punediary.com/?p=2042 Godrej Appliances

Mumbai, 16th April 2019: Godrej Appliances, India’s leading player in the home appliances segment and a brand known for its expertise in refrigeration, announces the launch of QUBE, a unique lifestyle product, powered by an advanced solid state electronic cooling green technology that cools and does not freeze. Godrej is the first brand to launch […]

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Godrej Appliances

Mumbai, 16th April 2019: Godrej Appliances, India’s leading player in the home appliances segment and a brand known for its expertise in refrigeration, announces the launch of QUBE, a unique lifestyle product, powered by an advanced solid state electronic cooling green technology that cools and does not freeze. Godrej is the first brand to launch this revolutionary technology for the Indian market.

While all traditional cooling devices continue to rely on refrigerant based cooling, the new GODREJ QUBE is refrigerant free, compressor free and works instead on a thermo-electric chip. Most refrigerants cause global warming in varying degrees. The non-refrigerant advanced solid state electronic cooling technology is therefore the most environment friendly cooling solution.

Godrej
Launches the new QUBE – a stylish & compact food and beverage cooler with multiple possibilities

Qube has been piloted in various states of the country for the hospitality segment, a couple of months ago. Based on the overwhelming response received, now the brand forays into the B2C segment through its trade channels. A one of its kind cooling device, Godrej Qube is designed especially for small cooling needs of people. One of its biggest advantage is that unlike all the other cooling solutions available in this segment, it is a 0 frost product which means no defrosting hassles. This unique no defrosting advantage coupled with its compact footprint and relative storage capacity, silent operation and aesthetically appealing design, makes Godrej Qube ideal as a personal Food & Beverage cooling device suited for various living and work spaces, much beyond the kitchen – be it bedrooms or offices and shops or hotels, hostels and guest houses.

It comes packed with multiple other features like LED lit interiors, stabilizer free operation, compatibility with home inverter, magnetic auto door closure system, easy maintenance & service and delivers best in class performance and convenience to the users, while being 100% Green and environment-friendly.

Commenting on the launch, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “Ever since the launch of the first Indian refrigerator manufactured by us, 61 years ago, we have constantly been evolving to meet customer expectations becoming a popular choice in Indian households for frost free and direct cool refrigerators. Over the years we have developed a deep expertise in the domain of refrigeration/ cooling and its adjacent spaces. At Godrej, our endeavour has always been to delight our stakeholders while being conscious of our responsibility towards the planet and our future generations. With QUBE, we bring yet another unique lifestyle product for our consumers, catering to their small cooling needs, powered by the disruptive advanced solid state electronic cooling green technology making it a hallmark of sustainability as well. QUBE stands as a testimony of the relentless efforts we put in towards bringing new innovative, relevant and green technologies for our consumers to experience, resonating with our brand philosophy of ‘Soch Ke Banaya Hai’.”

Godrej Qube
The new GODREJ QUBE is refrigerant free, compressor free and works instead on a thermo-electric chip.

Talking about the technology, Mr. Sanjay Lonial, Assistant Vice President – Thermoelectric Application Development, Godrej Appliances said, “With climate change being a haunting reality, there is a hunt for alternate technologies to mainstream vapour compression systems currently in use. Majority of the vapour compressor systems use refrigerants which aggravates the global warming issue. An alternate technology is the refrigerant free advanced solid state electronic cooling technology which has clear applications in cooling, heating, power generation and waste heat recovery. Godrej has been working on developing unique applications using this advanced solid state electronic cooling technology. Given its superiority on multiple dimensions such as sustainability, efficiency, portability, smaller form factor etc, we leveraged this revolutionary solid state electronic cooling green technology in QUBE, the newest addition to our product offerings. It is compatible with home inverter ensuring 24/7 operation. A blend of style and comfort, Godrej QUBE is a perfect little cooling device.”

Godrej Qube
Godrej Qube is designed especially for small cooling needs of people.

Mr. Anup Bhargava, Product Group Head – Godrej Appliances, further added, “We are proud to present the new multi-application Godrej QUBE, powered by advanced solid state electronic cooling eco-friendly technology. Post the overwhelming response received for the product in the hospitality sector, we are introducing it in households and office spaces for the end consumers. We have already sampled it with our top trade partners and are optimistic that it will be well-received by end consumers. Apart from leveraging our strong trade network, we will be utilizing digital platforms also for targeting potential customers. Our consumer work reflects many potential applications given its compact footprint, no defrosting hassle and silent operation: like replacing the noisy bedroom refrigerator, or offering a segregated space for special food items or in offices, shops, hotels, hostels, guest houses etc. Suited for a variety of storage needs –cooked items, beverages, milk and dairy products including sweets, fruits and veggies, chocolates, medicines etc, the Qube is indeed full of possibilities.”

The new QUBE is available in two colours – Metallic Grey and Black, price starting at INR 6999, and will be made available throughout India.

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