Mumbai, 12th September 2018:  Fevicol A+, a specialized adhesive brand for crafting from the house of Pidilite, supported artist Bhagyashree Deshpande in the attempt to etch her name in the prestigious Limca Book of Records by creating the largest paper-quilling Ganesh idol at the High Street Phoenix premises in Mumbai.

Unveiled today, in the build-up to the Ganesh Chaturthi at High Street Phoenix in Lower Parel, the idol stands five feet and two inches tall. Made from 40,000 paper strips glued together with 50 bottles of Fevicol A+ of 85 gms each had been largely completed beforehand by Deshpande and had 50 students from schools across Mumbai come together for applying the finishing touches today.

Fevicol A+ proved to be ideally suited to the creation of Deshpande’s work of art. A newly-launched adhesive from Pidilite Industries, Fevicol A+ works on multiple surfaces like cardboard, felt, foam and other solid craft materials. Moreover, its special formulation ensures a no-spill and hassle-free experience which makes it ideal for crafting.

Bhagyashree Deshpande said, “Making an entry into the Limca Book of Records is never easy and with the support of Fevicol A+, I am attempting to achieve the esteemed record. Fevicol A+ played an essential role in helping me create this idol as its superior adhesive properties meant I was able to work with not just paper, but also accessories with ease and speed. As a result, I got more time for the actual crafting. Paper quilling is an art the requires an immense amount of patience but using Fevicol A+ just made the whole process from start to finish so much easier.”

Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd said, “At Pidilite Industries, we are committed to unleashing creativity through art and craft. Creativity is more akin to a learned skill than an innate quality. On this auspicious occasion of Ganesh Chaturthi, we aimed at giving the future generation of budding artists a platform to explore their creative side through the paper-quilling Ganesha Idol activity. At the same time, we also aimed at educating the children and spread awareness about sustainability and eco-friendly products which is the need of the hour.”

Mr. Rajendra Kalkar, President (West), The Phoenix Mills Ltd said, “We are truly excited to be associated with Fevicol A+ and Bhayashree Deshpande, who are fostering sustainable art through this initiative at our premises. We are certain our customers will get inspired by this exercise and influence sustainability in their own circles. High Street Phoenix has always supported art and we will continue to host exciting events like this in future too.”

About Pidilite:

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, and Fevicryl.

• Vodafone Eco Ponds’ set up across 7 Vodafone Stores in Pune city at NIBM, Wakdewadi, Aundh, Kharadi, Baner, Kalyani Nagar & Chinchwad link road
• 4 mobile ‘Vodafone Eco Ponds’ will serve housing societies for eco-friendly visarjan
• Household Ganesha idols can be immersed in ‘Vodafone Eco Ponds’
• Search for the nearest Vodafone Eco- Pond using Maps
• Dial 7391000000 to locate the nearest Vodafone Eco Pond in Pune

Pune, September 11, 2018:  After a resounding response to the ‘Vodafone Eco Ponds’ initiative during Ganeshotsav 2017, Vodafone Idea Limited announces ‘Vodafone Eco Ponds’ 2018, for the Visarjan needs of Punekars.

Each year, over 75 lakh Ganesha idols made of Plaster of Paris, are immersed in water bodies in and around Pune at the conclusion of the 11 day festival, leaving behind tonnes of non – degradable waste. Reports show that in and around Pune, water bodies showed a 100X increase in heavy metals such as mercury, cadmium and lead, known to affect nerves and kidneys, post Anant Chaturdashi.

Vodafone Idea’s research in Pune suggested that residents have been on the lookout for solutions to prevent pollution, even while permitting them to continue with their social/religious practices.

‘Vodafone Eco Ponds’ initiative was born from these findings and a determination to find an environment friendly solution that will also preserve the sanctity surrounding Ganeshotsav. Conceived in partnership with the Pune Municipal Corporation (PMC) and National Chemical Laboratory (NCL), ‘Vodafone Eco Ponds’ in Pune were used for immersing over 3100 Ganesha idols, during Ganeshotsav 2017.

This year, Vodafone Idea Ltd has set up ‘Vodafone Eco-Ponds’, a temporary water tank setup equipped with a promoter and a life guard, at 7 Vodafone stores across the city. Starting September 13^th, Punekars can visit any of these store locations with their Ganesh idols, where they will be assisted to carry out the Visarjan.

Additionally 4 mobile ‘Vodafone Eco Ponds’ have been introduced this year.  Housing societies in Pune can get the facility of the mobile ‘Vodafone Eco Pond’ within their premises to carry out visarjan in an eco-friendly manner.

Ganeshotsav is the most anticipated annual festival for Punekars. As the largest and most preferred telecom network in Maharashtra, and a responsible corporate citizen,  ‘Vodafone Eco Ponds’ helped recycle 13 tonnes of PoP and generated 1 lakh litres of fertiliser post Ganeshotsav 2017. This resource was subsequently distributed to farmers in Maharashtra.

Vodafone stores located at NIBM, Wakdewadi, Aundh, Kharadi, Baner, Kalyani Nagar & Chinchwad link road have been equipped with ‘Vodafone Eco Ponds’ (See Annexure). Bappa devotees can also search for the closest ‘Vodafone Eco Pond’ by using Maps or dial 7391000000 for information on ‘Vodafone Eco Ponds’ locations.

ANNNEXURE

LIST OF VODAFONE ECO-PONDS

•  NIBM Road
  Shop No 8, C3 wing, Bhramha Majestic Co-op Hsg Soc, S No 15/2/1, CTS No 755, Nibm Road, Kondwa, Pune 411048.
• WAKDEWADI
  The Metropolitan, FP no 27, Old Pune Mumbai Highway, Wakdewadi Shivaji nagar- 411005
  
• AUNDH
  Royal Residency, Shop No 1,2,3,4. Aundh Road, Khadki, Pune – 411020.
• KHARADI
  Tukaram nagar, Kharadi, Pune – 411014
• BANER
  Rohit Residency Baner Road Baner Goan Next to Cafe coffee day Pune 411045
• KALYANINAGAR
  CST No 2107, S No 210, Shop No 6 & 7, F Mall, Kalyani Nagar, Pune – 411004.
• CHINCHWAD LINK ROAD
  Shop no 3, Sardar Gawade Commercial, CTS no 4287, Near Kalikamata Mandir, Link road, Tanaji Nagar, Chinchwad. Pune – 411033

About Vodafone Idea Limited

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider with over 408 million customers and revenue market share of 32.2% (Q1FY19). With a large spectrum portfolio and number of broadband carriers to support the growing demand for data and voice, the company is committed to deliver delightful experiences to customers and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.

Vodafone Idea Limited continues to remain listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).  For more information, please visit: www.vodafoneidea.com