On the occasion of Azadi ka Amrut Mohatsav, and to commemorate the 75 years of the establishment of Indo-French political relations, the fourth Bonjour India Festival has been organized in Pune. The announcement was made by Emmanuel Lenain, French Ambassador of India.

Bonjour, India will be held as an on-ground event after a pandemic-induced hiatus across multiple cities in India, including Pune, in collaboration with the cultural outreach arm Alliance de Française and its network of consulates as well several French and Indian corporate sponsors.

The organizers said that this year’s edition will celebrate 75 years since India and France established diplomatic relations through people-to-people exchanges, with 120 events in 19 cities.

They added that the themes at the event will include performing arts, street art, gastronomy, cinema, literature, science, and education, among others. The event is organized between March 31 and April 28.

“‘Bonjour India’ is a gift from France to Indians. India and France have been close friends for many years and through this festival, we are trying to strengthen this relationship by exchanging ideas. The culture of both nations can be studied and art can be co-created. Along with this, seeds of new ideas will be sown through the free exchange of ideas between the two countries,” said Emmanuel Lenain, French Ambassador of India.

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Mumbai, 26^th April 2021: upGrad, South Asia’s largest online higher education company, today announced that it has raised USD 120 million from Temasek, a global investment company headquartered in Singapore. This is the first external funding raised by the edtech major. Since its founding six years ago in 2015, upGrad has been 100% owned, funded, and run by its co-founders as a capital-efficient business.

upGrad plans to use the fresh capital to further strengthen its team, scale its global market operations, bolster its technology and product capabilities, pursue M&A opportunities, expand graduate and post-graduate degree portfolio in India, and scale up operations to achieve its USD 2 billion revenue goal by 2026, thereby reinforcing its position as a global higher-edtech leader emerging from India.

upGrad Co-Founders Ronnie Screwvala, Mayank Kumar, and Phalgun Kompalli said in a joint statement, “We welcome Temasek in our mission to power career success for each and every member of the global workforce as their trusted LifeLongLearning partner and drive meaningful career outcomes. This capital will further fuel our commitment towards global expansion as well as deeper India penetration, as we march forward with our goal of making India the teaching capital of the world.”

Credit Suisse acted as the exclusive financial advisor to upGrad, and Rajaram Legal acted as legal advisor.

About upGrad

upGrad is South Asia’s largest online higher edtech company offering 100+ courses in collaboration with top-notch global universities like Duke Corporate Education (US), Michigan State University (US), Liverpool John Moores University (UK), Deakin Business School (Australia), Swiss School of Business Management, (Geneva), IIT Madras (India), IIM Kozhikode (India), and others. Founded in 2015, the international edtech leader has impacted over 1 million total registered learners in over 50+ countries across the world.

With an 85% program completion rate, which otherwise is 3-6% for other MOOCs, outcome-based learning approach, industry-relevant curriculum, finest university credentials, strong mentorship, and steadfast career support, upGrad has solidified its position to command an ARPU of INR 2.5 lakhs – highest in the Indian online education sector, which indeed bears testimony to its robust model. upGrad differentiates itself in driving meaningful career outcomes for its learners, in terms of career transition, acceleration, or elevating professional confidence.

upGrad has ranked No.1 in the LinkedIn Top Startups India 2020 list. This is the third time in a row that upGrad has been featured in the LinkedIn Top Startup list after 2018 and 2019. It is also amongst GSV Global EdTech 50, has been ranked amongst the Top 50 in the FT Asia-Pacific High-Growth Companies 2021, and has won the title of ET Best Education Brand 2020.

Additionally, in 2020, the company won several accolades including, the title of ‘Best Communication and Teaching Platform’ in the Education Innovation Awards by Entrepreneur India, ‘Takshila Award’ by the 3AI Pinnacle Awards for its programs in AI, Analytics, and Data Sciences, the ‘Best Corporate Training Programme’ by the 10th Annual Indian Education Awards and received the award under ‘Innovative Initiative’ for its Android App at the mBillionth Awards.

To know more, visit: http://www.upgrad.com

About Temasek

Temasek is an investment company with a net portfolio value of S$306 billion (US$214 billion) as of 31 March 2020. Its three roles as an Investor, Institution, and Steward, as defined in the Temasek Charter, shape Temasek’s ethos to do well, do right and do good. Temasek actively seeks sustainable solutions to address present and future challenges, through investment and other opportunities that help to bring about a better, smarter, and more sustainable world.

For more information on Temasek, please visit www.temasek.com.sg

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Mumbai, 20^th April 2021: upGrad, South Asia’s largest higher edtech makes yet another promising move in 2021 – celebrates its accomplishment of 1,000 successful job placements in a single month in March’21, through Rekrut India, a 100% subsidiary of upGrad. The leading recruitment and staffing solutions company was acquired by upGrad in December 2020 and within a short period of time, the two forces have combined and delivered 2500 successful career transitions in the last quarter – Q4 (January-February-March) at an average salary hike of 50%.

With learners placed across major corporates from India and abroad like Deloitte, Publicis Media, Ugam solutions, Citiustech, Airtel Payments Bank, NPCI (National Payments Corporation of India), Flipkart, HDFC Life, Naukri, Ernst & Young, Ola, etc., the quarter has also witnessed the highest salary hike of 400% with a learner bagging an opportunity at the highest salary package of INR 73 Lacs per annum.

Commenting on the results, Mayank Kumar, Co-founder, and MD, upGrad said, “We have always aimed at delivering powerful content pedagogy and employment-driven education backed by technology that can foster meaningful career growth for our learners who spend months/years to attain new skillsets and remain relevant in this challenging and ever-evolving market setup. Therefore, our partnership with Rekrut India is further reinforcing our goal and is also strengthening our stature as a global edtech leader who not only drives content but also delivers impactful career outcomes for its learners.”

After delivering a blockbuster quarter, upGrad and Rekrut India now target to deliver 20,000 career transitions, which shall further solidify their position as one of the largest career powerhouses for working professionals in the country.

“We are thrilled to see our learners bag some great job opportunities across the board which marks the onset of a positive recognition online learning is witnessing amongst the employers. 2500 transitions in 3 months, highlights the positive hiring outlook of India Inc and more corporates encouraging upskilled talent, this reaffirms our vision to achieve 20000+ transitions in FY22. upGrad has been producing skilled learners with their excellent course structure and we are further unlocking job opportunities with a wider corporate base to assist our learners to achieve desired career goals. We are happy to be a part of upGrad’s journey and drive successful ROI of education for thousands of youths across the country,” concluded Ajay Shah, Managing Founder, and Husain Tinwala, Co-Founder & Head Placements at Rekrut India, in a joint statement.

In a most recent move, the edtech leader has announced its partnership with EyeWay Vision Ltd, an Israeli company to develop and bring one-of-a-kind immersive augmented reality (AR) for its learners. This shall, further strengthen upGrad’s position as a global higher edtech leader emerging out of the Indian territories.

About upGrad:

upGrad is South Asia’s largest online higher edtech company offering 100+ courses in collaboration with top-notch global universities like Deakin Business School (Australia), Duke CE (US), Michigan State University (US), Liverpool Business School (UK), IIT Madras (India), IIM Kozhikode (India) and others. The international edtech leader has impacted over 1 million total registered learners in over 50+ countries across the world.

upGrad has ranked No.1 in the LinkedIn Top Startups India 2020 list. This is the third time in a row that upGrad has been featured in the LinkedIn Top Startup list after 2018 and 2019. It is also amongst GSV Global EdTech 50 and has ranked amongst the Top 50 in the FT Asia-Pacific High-Growth Companies 2021 List.

To know more, visit: www.upgrad.com

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Mumbai: upGrad, India’s largest online higher education company, wraps admissions for the first cohort of LL.M. in Corporate and Financial Law, blended learning in partnership with Jindal Global Law School. It is ranked as India’s No.1 Law School by the prestigious QS Ranking 2021. upGrad is now the only edtech major to introduce a first-of-its-kind LL.M program in India through blended learning for tomorrow’s legal professionals.

The program has secured enrolments from over 360 learners for the first cohort, thereby booking revenue of ₹ 11 crores without having to offer any special scheme during the admission cycle. Learners on-board carry strong profiles with an average of 4 years of work experience in top corporate law firms, in-house counsel, independent practitioners, and litigators in high court & Supreme Court who are looking forward to climbing up the ladder in their professional career through the dynamic law program. Learners from across 85 law schools have enrolled under this program from across the country including tier I, II, and III cities/regions.

Commenting on the announcement Phalgun Kompalli, Co-founder, upGrad said: “This is a breakthrough moment for us. We are delighted to partner with Jindal Global Law School to aid towards upskilling and help seasoned professionals to navigate through the ever-changing business environment. Our program structure will enable learners to continuously evolve and develop accurate subject knowledge to attain a desired professional outcome. As COVID-19 has already fast-tracked the edtech sector, the introduction of such a blended online learning program will now help professionals/individuals convert the parked upskilling programs.”

From being a Data dominated company, upGrad has massively diversified its portfolio of online programs with strong additions on Tech & MBAs in the past few months and the introduction of Law is another milestone achieved.

About upGrad:

upGrad is India’s largest online higher education company. Founded in early 2015, upGrad has on-boarded over 34.5K paid learners and impacted around 8 lakh individuals globally, within a short span of 5 years.

upGrad provides online programs in the areas of Data Science, Technology, Management and Law to college students, working professionals and enterprises. These programs are designed and delivered in collaboration with top-notch universities like IIT Madras, IIIT Bangalore, MICA, NMIMS Global Access, Jindal Global Law School, Duke CE, Deakin University, Liverpool John Moores University and others.

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upGrad, India’s largest online higher education company, unveils its latest mass media campaign, which can be considered as one of the most clutter-breaking & bold campaigns are done by a brand in the recent past. The TV commercial, featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead – one of the most common being the tendency to ‘lick ass’.

Shot in Estonia, the humorous yet charming film has been developed by the creative agency, The Womb & has been directed by Shashanka Chaturvedi, a.k.a Bob, co-founder & director, Good Morning Films, who has worked on close to 100 ads in India and won two Gold Lions at Cannes – the first by an Indian filmmaker and a Grand Prix at Spikes Asia, the upGrad’s the film marks the first in his career where he directed the shoot crew, including the endearing animal, remotely from Goa, where he has been shooting ads since a month now.

“Our primary objective is to define the kind of education upGrad provides, that is not constricted by the mode of learning – which just happens to be online. The next ambition was to compellingly summarise all the types of courses we provide – post-graduate degrees, certifications, and diplomas. We chose the word ‘degree’ because, in India, the concept of a ‘degree’ holds emotional and practical heft across all socio-economic classes. While degrees are available a dime a dozen, the conflict occurs when they tend to be generic, outdated, and from not so credible institutions, that are ultimately not valued by employers. Thus, the genesis of ‘Sirf Naam ki nahin, kaam ki degree’ – upGrad’s promise to provide outcome-oriented specializations that help learners to achieve the ROI on education – job/profile switch, increment or promotion, in other words, Employability” said , CEO – India,upGrad.

Click on the link here to watch the Ad: https://youtu.be/qB9XzgeRRZw

Talking about the campaign, Kawal Shoor, Co-Founder, The Womb said, “upGrad and The Womb got together a few months back to start working on building its brand and business in India. COVID-19 has hastened the need for edtech as a category. upGrad is a very substantive brand in the midst of many lightweight educational institutions that have mushroomed all over India. It has a great culture, knows how to teach, and has tie-ups with some of the best universities in India, and the world. It can fulfill the learning needs of working professionals and undergraduates. We had to bring its various offerings under one, clear positioning idea
for the brand that stems from and can influence culture. This spot introduces that idea, along with a clear proposition for working professionals.”

“upGrad’s Data Science and Management programs for working professionals have a great pedigree with tie-ups with institutions like IIIT Bangalore, IIT Madras, and Deakin Business School.

To make this resonate culturally, we borrowed from culture – work/corporate culture to be specific. We uncovered a very rich insight – in organizations, those who’re not good enough to find other means to rise. We built our proposition around this insight. What was even more challenging was to find a way to execute this in a lockdown – so what you’ll see, are Indian-origin actors from the UK, performing in an office in Estonia, being remotely directed from a villa in Goa. The clients at upGrad have to be complimented for believing,” added Navin Talreja, Co-Founder, The Womb.

The performance-driven media planning on TV channels is being executed by the agency DCMN and on OTTs and Google platforms by Tatvic Analytics. The mass media campaign will also be complemented by a narrative-driven influencer campaign on social media, which the company officials have not revealed yet. In partnership with HTTPool & Twitter India, upGrad also has rolled out an emoji campaign wherein one of the key brand attributes (KBA) – a red arrow moving upwards will be automatically added to upskilling related hashtags when tweeted by any user worldwide during the campaign period.

Click here to know more – https://upgrad.onelink.me/BzCz/BrandCampaign

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