Bengaluru: India’s largest luxury carmaker and Mercedes-Benz today launched a one-of-its-kind innovative service program ‘Premiere Express Prime’. This initiative aims at enhancing the customer’s ownership experience, thus making the after-sales experience as a key differentiator in the luxury car segment.

Premier Express Prime is an“efficiency focus” initiative from Mercedes-Benz, which enables complete servicing of a Mercedes-Benz in three hours. This innovative concept is made possible due to dedicated infrastructure within the service center comprising of  dedicated bays, dedicated tools & equipment, and dedicated special tools A dedicated team for ‘Premier Express Prime’ comprising of one Team Leader and two Certified

Maintenance technicians’ makes the quick servicing turnaround possible. This service is now available in Bengaluru and will roll out soon in Delhi, Mumbai, Hyderabad, and Ahmedabad. Premier Express Prime, however, excludes major service and repairs, warranty repairs or service on specialty AMG vehicles.

Customers benefit by having their average service time for maintenance of vehicles reduced drastically. Further, there is reduced effort for the customer as they have to travel to the service center only once for the service of the vehicle.

Shekhar Bhide, Vice President, Customer Services and Corporate Affairs, Mercedes-Benz India commented, “The long term success of an automotive brand, especially in the luxury car segment in India, is decided on service excellence and hassle-free ownership experience provided to the customer. Mercedes-Benz believes in winning customer loyalty through delightful, exclusive and outstanding service experience. With the launch of ‘Premiere Express Prime’ we aim to reduce the turnaround time of servicing a car to 3 hours, thereby saving precious time for our customers who have a busy lifestyle.

After-sales is a key element in our growth strategy in India and we are confident this initiative will help us build on the trust we have acquired from our customers over the decades.In the year 2020, “Efficiency focus” and “Retention offensive” are the key strategies for Customer Services”

Services covered under Premier Express Prime will be:

• Service A type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior& Exterior Cleaning
• Service B type – Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior &Exterior Cleaning, Fuel Filter check, Air Filter replacement
• Diesel Fuel filter
• Brake discs and Brake pads
• Wheel Balancing

About Mercedes-Benz India:

 Established in 1994, Mercedes-Benz India, which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises.

Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.

Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with a presence in 47 Indian cities through 95 outlets. Through the exclusive AMG Performance Centers located in 6 cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing the service process and create an unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making the after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers.

Mercedes-Benz has been able to drive the successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet, the S 600 Guard and the recently launched premium SUV G350d plus a range of other Guard vehicles.

The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 9,915 units in the period January-September 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.

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