•    A specific CSR initiative of the Company with their Defence channel distribution network
•   The company planted 1300 trees across India in collaboration with the  Indian Armed forces

 New Delhi, 16^th June 2021– To mark the 13^th foundation day of the Company today, Canara HSBC Oriental Bank of Commerce Life Insurance initiated an exclusive CSR drive with their Defence channel network to plant 1,300 saplings across India. The initiative which commenced on 5^th June 2021 targeted various Indian cities and was successfully culminated on 15^th June 2021. The special plantation drive has been successfully organized by the alternate and emerging defence distribution channel of the company in collaboration with different units of Indian Armed Forces – BSF, CISF, CRPF, SSB, BRO and MP Home Guards.

As a vocal advocate of a clean and green environment, the Company has conducted several CSR activities for women welfare, sanitation, child education and skill development in the past. Taking this vision ahead, the Company has gone to new cities to further increase the reach of the awareness campaign with a distinct theme this year. The plantation drive that started on World Environment Day recorded a total of 1,300 saplings planted in Delhi, Gwalior, Jabalpur, Guwahati, Amritsar and Siliguri in the last 10 days.

The plantation drive was conducted under the supervision of the local Armed Forces authorities, adhering to the COVID-19 safety protocols. Officials from Armed Forces facilitated the Company to procure plants in different cities and led to the completion of activity in such a short period of time.

Expressing views on the initiative, Mr Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance said:-“Our Company is committed to the objective of environmental sustainability & healthy living for all. We have always made earnest efforts to implement this ideology through our CSR initiatives. This time, through our Defence channel, a plantation drive has been initiated to motivate people in different cities to plant more trees and be a part of a better environment for future generations. The initiative resonates a sense of pride where the Company has joined hands with Indian Armed Forces to sensitize and promote better living for everyone.”

Canara HSBC Oriental Bank of Commerce Life Insurance – 

 Established in 2008, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited is a joint venture between Canara Bank (51%), HSBC Insurance (Asia Pacific) Holdings Limited (26%) and Punjab National Bank (23%). The company brings together the trust and market knowledge of two big public sector banks in India i.e. Canara Bank and Punjab National Bank combined with the global insurance expertise of HSBC.

Headquartered in Gurugram, the Company has branch offices pan India. The Company sells and services its customers through well-diversified partner bank branches. With a well-established distribution network in Tier 1, 2 and 3 markets combined with new-age tech servicing avenues, the Company is committed to serving its customers as per their preference and needs.

The Company has a well-diversified portfolio of insurance products and solutions, tailored to the specific needs of the customers. The Company offers various products across individual and group space comprising of life, health, online term plans, retirement solutions, credit life and employee benefit segments. The company’s primary focus while offering products is to ensure that customer needs are met, through their life cycle – child education, family protection, long term savings, and retirement while ensuring value for money.

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 Canara HSBC OBC Life Insurance has launched an all-new digital campaign highlighting the key attributes of the “iSelect Star Term Plan” with a message “Raho Life Ke Har Twist Ke Liye Tayyar” to showcase term life insurance as a holistic product for customers. Through a series of short videos, the company has depicted different life stages and their respective life insurance goals.

The campaign aims to educate the target audience about the importance of planning for unforeseen circumstances and ways to achieve financial stability through an appropriate term plan that offers attractive features. The campaign has been initiated with a video that starts with a light-hearted undertone, featuring a man enjoying a cricket match with his buddies at home. While watching the match he is suddenly interrupted by his wife’s call who’s decided to come home, a day earlier than expected. The plans of the trio (complete with war paint) get upended and “twist”. The call also reminds him to search online for the best-suited term insurance plan which he had conveniently deferred, after promising so to his wife? The series of events that follow, as the protagonist and his buddies attune to this twist of life turn out to be a learning experience in the most unexpected manner.

Link to the first video – YouTube – https://www.youtube.com/watch?v=fLQWYkIb1wA

Commenting on the launch of a new digital campaign Mr. Rishi Mathur, Chief Digital & Strategy Officer, Canara HSBC OBC Life Insurance, says “We believe in presenting our key products and their benefits to our customers with novel ways of catching their attention along with a hint of humor. Our new digital campaign will run across all digital and social media assets, as the online medium has grown very significantly in the last year and hence we focused on a digital-only campaign to reach our target audience Further, in the coming days, the campaign will continue to reiterate our message of “Raho Life Ke Har Twist Ke Liye Tayyar” through different films, all with a humorous touch but with an essential message of staying prepared for any unforeseen situation. With this campaign, we are focusing on our premium offering – iSelect Star Term Plan which is a highly flexible term plan that can be aligned to the specific life stage and insurance need of the customer.”

Sharing thoughts on the campaign, Mr. Anuj Mathur, MD & CEO, Canara HSBC OBC Life Insurance, says “Canara HSBC OBC Life Insurance has always been creating innovative campaigns to apprise our customers about the relevance of insuring their life for the unprecedented times. We have come up with a digital campaign, illustrating real-life situations with a comic tonality. Our new campaign features a series of videos focused on our key term offering -iSelect Star Term plan, which provides the best way to cover your risks and protect your family from unforeseen events in the future. The campaign is an attempt to magnify the perception of prospective customers around term plans and to propagate how rewarding these plans are when bought in time post understanding the details of the product.”

Life is often known to throw the most unpredictable of situations at us, and the best plan we could adopt is to stay prepared against all the twists of life. “Life ka powerplay” is a novel approach to protect the financial future of your family against these twists of life. No matter what phase in life one is at, choosing the right partner and plan is always the best move to make, to ensure a relaxed, worry-free life. The series presented in this campaign highlight situations in the same vein, where protagonists face an unusual twist that highlights the importance of planning. iSelect Star Term Plan as the right insurance partner protects against the twists of life! Watch out to Canara HSBC Oriental Bank of Commerce Life Insurance’s YouTube channel for more updates on the campaign!

About Canara HSBC Oriental Bank of Commerce Life Insurance Company

 Established in 2008, Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited is a joint venture between Canara Bank (51%), HSBC Insurance (Asia Pacific) Holdings Limited (26%), and Punjab National Bank (23%). The company brings together the trust and market knowledge of two big public sector banks in India i.e. Canara Bank and Punjab National Bank combined with the global insurance expertise of HSBC.

Headquartered in Gurugram, the Company has branch offices pan India. The company sells and services its customers through well-diversified partner bank branches. With a well-established distribution network in Tier 1, 2, and 3 markets combined with new-age tech servicing avenues, the company is committed to serving its customers as per their preferences and needs.

For more information, please contact –

Manager PR – Canara HSBC OBC Life Insurance

Ishan Uppal, ishan.uppal@canarahsbclife.in

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