India, 15 February 2022: Jaro Education, a leading Edtech firm imparting high-quality executive education programs to working professionals from top reputed institutes across the world, has announced its marketing budget spend of over INR 100 crores for the fiscal year 2022-23. The budget will be allocated to the acquisition of learners across the globe, enhancing corporate offerings, expanding program portfolios, and brand awareness activities.

From March 2021 to February 2022, Jaro’s CMO and marketing leaders polled 20-25% of the company’s funds in PR initiatives, building brand equity for its digital marketing through Facebook, YouTube, and other channels; tracking and participating in crucial marketing activities through investment in people, programs, and platforms. The marketing budget for the coming fiscal year will be allocated in the following manner wherein, 30% will be for marketing on the acquisition of learners across countries like USA, UK, Gulf, 20% PR initiatives, 30% for online and offline advertisements, and remaining for other activities such as influencer marketing, other endorsements.

Speaking on this marketing budget allocation, Ms. Ranjita Raman, CEO at Jaro Education said, “We at Jaro are very prompt at acing our marketing game. The Indian Edtech industry is expected to grow at a CAGR of 39.77%, being one of the oldest and self-funded executive education companies, we aim to grow multi-folds and increase our market share by 3x. We also look forward to strengthening and expanding our marketing team through this budget allocation. Now that Jaro Education will eventually expand globally we are focused on building a strong marketing strategy.”

While marketing still accounts for more than 40% percent of the entire spend, it will remain a top priority. Marketing data and analytics will continue to be a priority for CMOs. Given recent and impending budgetary regulations as well as differences in data gathering, we anticipate this investment sector to remain a key capability. According to The annual Gartner CMO Spend Survey, 2021 revealed that no one, regardless of company size or industry, has escaped swingeing cuts in marketing budgets.

 About Jaro Education

Jaro Education is India’s most trusted online higher education company. The Edtech firm, a pioneer in the executive education industry, was founded in 2009 by Dr. Sanjay Salunkhe and has been profit-making since its inception, and it is self-funded.

The company aims to nurture entrepreneurs & working professionals from entry-level to C-Suite level in every field and industry by offering executive education programs that cater to their requirements. Having been recognized for changing the landscape of online education in India, Jaro Education offers more than 28+ management and technology programs in collaboration with reputed institutes.

They facilitate the development of management and technology-based online programs for many leading Indian and global institutes like IIM Ahmedabad, IIM Kozhikode, Tiruchirappalli, IMT Ghaziabad, Rotman School of Management (University of Toronto), and Imperial College Business School in London, and others.

It also boasts having over 800 corporate partners like Accenture, American Express, Axis Bank, Tech Mahindra. With its strong domain expertise and insight into online programs, Jaro Education has transformed the careers of over 3 lakh professionals in the last 12 years across India through its 30+ learning centers across India.

For more information, please visit: https://www.jaroeducation.com

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MUMBAI, India—June 29, 2021—Today, Amazon Web Services, (AWS), an Amazon.com company, announced that Axis Bank, India’s third-largest private sector bank, has selected AWS to accelerate its digital transformation program and meet the growing demand for its digital banking services. As part of a multi-year agreement, Axis Bank will draw on the breadth and depth of AWS services, including containers, database, and compute, to build a portfolio of new digital financial services to bring advanced banking experiences to customers, including online accounts that can be opened in under six minutes and instant digital payments, helping the bank increase customer satisfaction by 35% and lower costs by 24%. To date, Axis Bank has deployed over 25 mission-critical applications on AWS, including a Buy Now Pay Later product and a new loan management system to support it, Account Aggregator, Video-Know Your Customer (V-KYC), and WhatsApp Banking. Axis Bank also plans to migrate 70% of its on-premises data center infrastructure in the next 24 months to further reduce cost, improve agility, and improve customer experience.

Axis Bank has over 200 million customers who increasingly demand new and innovative digital banking services, including digital deposits, digital loans, and digital credit cards, to better manage their finances. To serve these consumers’ needs and provide new financial services digitally, Axis Bank relies on the scalability, resiliency, and agility of AWS to bring new services to market quickly while maintaining a seamless, excellent customer experience. Using Amazon Elastic Kubernetes Service (Amazon EKS), which gives customers the flexibility to start, run, and scale Kubernetes applications on AWS or on-premises, Axis Bank built new digital banking products using microservices that support any application architecture, irrespective of scale, load, or complexity. For example, the bank has built fully digital offerings which include its LEAP savings account with a virtual debit card, its NOVA online current account, and OLIVE, its credit card engagement platform, which has serviced more than 3.5 million users since its launch less than two months ago. Using Amazon DocumentDB, a durable, scalable, highly available, and fully managed document database service, Axis Bank runs secure financial transaction processing across its digital bank accounts. Using Amazon Elastic Compute Cloud (Amazon EC2), a web service that provides secure, resizable compute capacity in the cloud, Axis Bank will scale workloads on-demand to support 10 million daily real-time payments through India’s Unified Payments Interface (UPI), ensuring reliability and consistent performance. Last year, Axis Bank made the decision to deploy all new customer-facing applications on AWS. Today, 15% of the bank’s applications are already on the cloud, and the bank aims to take this number to 70% in three years.

Axis Bank believes building a cloud-native, design-centric engineering capability is critical to its success. To achieve this, the bank has dedicated over 800 people to its digital projects, built an in-house engineering and design team of more than 130 people, and established a cloud engineering practice centered on agile software development and DevOps principles. Working with AWS Professional Services, a global team of AWS experts who help customers achieve their desired outcomes with the cloud, Axis Bank has set up a cloud center of excellence to accelerate its cloud migration and set the digital foundation for innovating new services, while meeting strict governance, security, and regulatory compliance requirements.

Commenting on this alliance, Subrat Mohanty, Group Executive, Axis Bank said, “Axis Bank is designing new products, crafting digital journeys, and personalizing its services to address the financial needs of its customers better. We continue to anticipate future trends and make investments ahead of time within our technology stack. We believe AWS will enhance our agility and resilience to manage two key features that define our digital business – rapid scale and high velocity. We aim to transition 70% of our infrastructure and applications on the cloud.”

“Cloud is transforming the financial industry and we are delighted to help Axis Bank build and grow a suite of digital banking services that evolve with technology changes, introduce new payment modes, and support evolving consumer and business needs in India,” said Puneet Chandok, President, Commercial Business, AWS India and South Asia, AISPL. “By selecting AWS as their preferred cloud provider, Axis Bank gains access to the deepest and broadest suite of cloud services to rapidly innovate and introduce new financial services ranging from easy account opening, digital lending, and instant payments for customers and businesses.”

About Amazon Web Services

For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for computing, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more AWS Regions in Australia, India, Indonesia, Israel, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

About Amazon Internet Services Private Limited

Amazon Internet Services Private Limited (“AISPL”) undertakes the resale and marketing of AWS Cloud services in India.

AWS Summit Online India is a 2-day online conference, held on June 29-30, 2021. Puneet Chandok, President, Commercial Business – AWS India & South Asia, AISPL in his keynote address on Day 1 shares why being at the helm of the cloud-led digital transformation in India, is both humbling and a privilege. Here is the link to the blog for your reference:  ‘The AWS mission is to empower builders & businesses to build a better India’

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Pune: 13 August, 2018 – ‘Yogi on Dalal Street’ book authored by Mr. Arun Thukral, MD & CEO, Axis Securities was launched at Crossword book store in Aundh, Pune. Mr. Retesh Kumaarr, ADG & Director General of Police, Wireless Maharashtra State was the chief guest on this occasion.

This book goes beyond the basic investment framework to dive deeper into how our mind works and how we can calm our mind to make right investment decisions. It draws reference from various scriptures, especially the ‘Yoga Sutra’ to explain 22 traits which affect the behaviour of an individual. It demonstrates that by strengthening the positive traits and minimizing the negative ones, we can be successful in every endeavour including investing. This book has been written as a guide for the modern day investor. Anyone who can stay true to the principles outlined in this book and internalize it will surely accelerate on the path of wealth creation. Endorsed by industry veterans like Vallabh Bhanshali, Nilesh Shah and the Director of the Yoga Institute, Hansa Jayadeva Yogendra, this book is the key to unlock the winning strategies encapsulated in our ancient scriptures for creating phenomenal wealth.

According to Mr Arun Thukral, MD & CEO, Axis Securities and author of this book,‘’As a finance professional, I strongly believe that equity investments are imperative to help retail investors fulfil all their financial goals. In spite of this instrument being the key to unlocking financial prosperity, equity participation in India is still at around 5%. Hence, I passionately work towards creating awareness about the need and benefits of equity participation in India. My book ‘Yogi on Dalal Street’ is my endeavour to help Indian retail investors unlocks the true potential of equity as an investment option by tapping into the wisdom of our ancient sutras, particularly Yoga Sutra. As a certified Yoga practitioner, I find a deep connection between Yogic principles and investor psychology. With this book, I seek to help investors dive into the functioning of their mind and take control of their impulses to make better investment choices. I am confident that this book will serve as a guide for all investors on the path to financial prosperity’’.

Profile of Mr. Arun Thukral:
Mr. Arun Thukral, MD & CEO of Axis Securities Limited, is a seasoned professional with over 25 years of experience in the financial services industry. He is a certified financial planner and currently, also the Director of the Financial Planning Standards Board of India (FPSB). He joined ‘The Yoga Institute, Santa Cruz’ around five years back and is certified as a Yoga practitioner by the Institute. He started his journey in Yoga with an objective to attain physical well-being through the practice of Asanas. During the course of his practice, he got intrigued by Yoga Philosophy and started exploring it in depth to improve every aspect of life. He found a great connect between Yogic principles and investor psychology and began to incorporate this philosophy into his professional life. He applies Yogic concepts to explain investor psychology and guides investors to train their minds to take prudent financial decisions. In an endeavour to help others enhance their spiritual and material wealth, Arun has crystallized his thoughts on Yoga and Finance connects in his book ‘Yogi on Dalal Street.’

About Axis Securities Ltd:
Axis Securities Ltd. (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. ASL is currently present in 80+ branches across India. ASL offers retail broking services under its flagship brand AxisDirect and also functions as a distributor to Bank’s financial products. AxisDirect engages in offering simplified investment solutions to the customers. AxisDirect offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs and Company Fixed Deposits. With over 17 lakhs customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base.

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