Leading telecom services provider, Vi, has unveiled a new campaign focusing on Vi Hero Unlimited plans. The campaign that features popular actor Vinay Pathak as the protagonist, presents Vi Hero Unlimited plans as the solution to the perpetual problem of data quota exhaustion faced by prepaid users. The campaign highlights the 3 features that Vi Hero Unlimited plans offer – Weekend Data Rollover, Night Time Free Data from 12 am to 6 am, and Double Data, all under one umbrella. Thus, assuring a worry-free mobile internet experience for customers.

The pandemic, Work from Home, Learn from Home, Entertainment from Home, etc. has led to the surge in internet usage. The differentiated offering from Vi will ensure that customers never run out of data on their packs. Being positioned as a unique customer proposition, the Vi Hero Unlimited campaign seeks to drive home the unlimited possibilities for those on Giganet by Vi 4G network enabling customers to thrive in the digital ecosystem.

Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said, “Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns. With features like unlimited night-time data, weekend data rollover, and double data, we believe we have a hero product and hope it becomes the ultimate choice for 4G users in the prepaid segment. Thereby ensuring they stay connected, always.”

Aiming to drive awareness on Vi’s superior unlimited portfolio, the TVC depicts the despair of youth who run out of data, cut to Vinay Pathak recommending ‘Vi Hero Unlimited – Sirf Naam ka nahin, kaam ka unlimited’ as the smart choice for continued connectivity and mobile internet experience. With this, Vi aims to provide more value to its Unlimited plan users. This unique proposition is aimed to increase an unlimited and 4G subscriber base by attracting new users to the Vi network.

Conceptualized by Ogilvy, the 6-week long campaign will have two TVC and extensive digital roll-out. 

Link to the TVC #1: https://youtu.be/M3CW8GYqskE

Speaking about the creative concept, Kiran Antony, CCO, Ogilvy South said, “The task was to differentiate Vi Hero Unlimited from the rest by bringing out the two most relevant pain points, running out of data in the middle of the night, and over the weekend. We got Vinay Pathak on board to do this without sounding too preachy or prescriptive. These films capture Vinay Pathak recommending Hero Unlimited to all the distressed people out there.”

Users can avail of the benefits of Vi Hero Unlimited on recharges of Rs. 249 and above.

• Weekend Data Rollover: This lets the users accumulate unutilized daily data during the weekdays and use it over the weekend.
• Night Time Free Data- 12 am to 6 am: Prepaid customers can access unlimited high-speed nighttime data without any restrictions, at no extra cost from 12:00 am to 6:00 am.
• Double Data: Staying true to the name, this plan offers double the data benefit of 2+2=4GB data/day for 28 days, 56 days, and 86 days respectively. These plans also offer 100 free SMS per day.

All the recharges from Rs. 249 and above will offer Weekend Data Rollover and Night Time Free Data. On recharges of Rs. 299, Rs. 449 and Rs. 699, users will be entitled to Double Data benefits in addition to Weekend Data Rollover and Night Time Free Data.

Vi helps Indians thrive today and tomorrow by designing meaningful solutions that fulfill their needs and unlock endless possibilities.

About Vi:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G, and 4G platforms. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future-ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

The company offers products and services to its customers in India under the TM Brand name “Vi”.

For more information, please visit: www.MyVi.in and www.vodafoneidea.com

Twitter – @VodaIdea_NEWS

The post Vi Announces a New Campaign for ‘Vi Hero Unlimited’ Plan appeared first on PuneDiary.Com.

Mumbai, 22^ndDec 2020: With the vision to offer exceptional customer experience, India’s leading telecom operator Vi has inked a strategic partnership with Firework, the world’s largest story publishing platform based in Silicon Valley.

This is the first time any Indian telecom operator has taken the lead to introduce the Stories format to its users. Globally, almost every platform is adopting the Stories format to enable higher engagement for its audiences. The partnership allows Vi to leverage Firework’s massive content repository from global content studios and also get access to unique occupational generated content (OGC) creators who are expert storytellers across a wide genre of subjects.

Avneesh Khosla, Chief Marketing Officer, Vi said, “We provide an array of content from multiple OTT players varying across genres like Live TV, Movies and Web Series in multiple languages on Vi Movies and TV app. Vi is excited to be the 1st Telco to partner with Firework for powering the most trending short videos, specially curated for Vi customers. The format is designed to entertain you in “30 seconds” across various categories and interests. Mobiles have become the preferred screens for entertainment and the average time spent on watching short videos is significantly higher than long-form content, demonstrating that the engagement levels provided by short videos remain unparalleled. Through our partnership with Firework, Vi subscribers will get a wide choice of trending stories across genre and languages.”

Speaking about the partnership, AnandVidyanand, President, Mobile at Fireworksaid, “Firework, one of the first short video platforms to launch globally on Telco OTT, is excited to be partnering with a thought-leader like Vi to enhance their customer experience through continuous innovation. Vi’s users can now enjoy their favorite content without the need of downloading another app. Vertical short-form video is the most effective form of mobile story-telling today and with this partnership, Firework is further strengthening its reach across Telecom operators, device manufacturers, and app developers. Firework is fully committed to Vi’s vision in bringing the best occupationally generated short-video content to its customers across nearly 40 delightful categories, including multiple Indic languages.”

While the collaboration enhances Vi’s customer experience and Firework’s reach significantly, it also addresses the need of the creator community with exceptional discoverability in a cluttered content space, pivotal on Firework’s large story ecosystem globally that include top tier traditional publishers, OEMs, network operators, and blogs.

About VI:

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G, and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future-ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

The company offers products and services to its customers in India under the TM Brand name “Vi”.

For more information, please visit: www.MyVi.in and www.vodafoneidea.com

Twitter – @VodaIdea_NEWS

For More Information Contact:

Ashna Handa | Adfactors PR | 9810873832

Nilkantha Ray | Adfactors PR | 7797249494

About Firework:

Firework is the world’s largest short video stories platform. Firework empowers digital properties, apps, and connected TVs to adopt and implement vertical short video stories and helps drive consumer engagement. Firework’s innovative content creation tools and it’s content studio helps create immersive 30-second videos. In addition, Firework drives content from some of the largest creators and studios from across the world.

Firework is a Silicon Valley-based startup with operations in Latin America, Europe, Japan, Russia, India, and Southeast Asia. Firework is venture-backed by Lightspeed, IDG Capital, and GSR Ventures.

For more information, visit: www.firework.tv and follow @Fireworkhq on Twitter or call Trigam Mukherjee @9731651640

The post Vi inks strategic partnership with Firework to offer vertical video stories to its users appeared first on PuneDiary.Com.