January 2022: Tanishq, India’s largest jewellery retail brand from the house of Tata has introduced a unique Light Weight Jewellery platform called ‘Tanishq Hi-Lites’. The jewellery major has piloted the lightweight Jewellery launch in a bid to cater to the growing consumer preference for lightweight gold ornaments and to further strengthen its position in the Gems and Jewellery Industry.

With a mounting shift in consumer preference towards lightweight jewellery, the emphasis on product engineering has once again taken the spotlight. Tanishq has experimented with product reengineering initiatives such as design reconstruction through technological innovations, realignment of manufacturing processes and the introduction of a gold alloy with enhanced hardness and strength to offer 22 karat jewellery as part of material innovations that offer functional stability and a strong value for money proposition to its customers.

Tanishq’s unique value-added proposition of lightweight Jewellery segment in everyday, wedding and occasion wear jewellery will enable customers to ‘Buy More for Less’ with a steep reduction in both product weight as well as price ranging between 15-25% while maintaining the same scale, highest quality standards, multi-dimensional stability, design aesthetics with superlative craftsmanship.

Tanishq has introduced more than 3500 SKUs as part of the ‘Hi-Lites’ platform which will enable customers to not only heighten their savings, increase purchasing power but also safeguard themselves against the uncertainty over rising gold prices.

‘Tanishq Hi-Lites’ will be available in almost all product categories like Earrings, Finger Rings, Neckwear and Neckwear Sets apart from Pendants & Bangles. The brand aims to convert 50% of Gold inventory into Tanishq Hi-Lites across all its 380+ mega retail store networks by Q1 FY2223.

Sharing his views on this initiative at Tanishq, Mr Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, “We are delighted to introduce Tanishq ‘Hi-Lites’- a unique platform offering lighter weight gold ornaments that are equally desirable and beautifully designed with superlative craftsmanship at lower weights resulting in lesser prices.

With lightweight jewellery pieces spread across every day, occasion and wedding, customers can now buy more pieces without stretching their budget, layer their jewellery and look their very best every day or on occasions. The lightweight jewellery not only offers a strong value for money proposition to the customers but also enhances the functional stability of the product.

We have been able to achieve a steep reduction in weight ranging between 15-25% with the help of extensive product engineering processes such as design reconstruction, technological innovations, and the use of gold alloy with enhanced hardness and strength. We aim to serve more than 1 million customers this year through the Hi-Lites platform.”

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offering the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. The Tanishq retail chain currently spreads across 380+ exclusive boutiques in more than 230+ cities. Tanishq is also providing a safe and convenient shopping experience to all customers with Gold Standard of Safety measures and remote selling options in place.

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17 September 2021 India’s top Jewellery retailer, Tanishq, from Tata Group, launches its latest and widest range of Earrings – ‘Stunning Every Ear’. With this new launch, the brand has expanded the designs and variety of earrings offering something for every woman’s style. Each pair of earrings has a story to tell and a personality of its own making it a perfect match for all.

This largest-ever assortment, available across 360+ Tanishq stores in India, consists of more than 2000 pairs of earrings in 16 forms across 29 categories and 80+ styles to choose from. Tanishq is presenting Earrings in various forms like Chandelier, Sui Dhaga, Hoops with Drops, Shoulder Dusters, Chaand Baalis, Danglers, Jhumkas, Huggies, Small studs, and many more to choose from.

 The range is crafted in gold, diamonds, platinum, and colored stones including designs for daily wear, office wear, festive wear, wedding wear, and other occasions. The collection ranges from classic gold and diamond studs to intricate designs in gold or Kundan, traditional Jhumkas while embracing the boldness of modernity with a touch of tradition. There is truly something for every occasion.

Speaking on the occasion, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd. said, “Earrings are women’s true companion, while each pair of earrings has a story to tell they also reflect a personality of its own. The new & exciting range of earrings is designed keeping in mind the quintessential women of today who believe jewelry is an extension of their personality. Through this new launch, we are offering the widest line-up ever of Earrings under one roof. With more than 2000 products and over 29 categories to choose from, we indeed intend to change the vocabulary around earrings and make our women look stunning every day!

Speaking on the occasion, Mira Kapoor said “I have always loved the delicate and up-to-date designs Tanishq launches. The brand has played a vital role in some of the most important occasions of my life. I am delighted and excited to be a part of the launch of the StunningEveryEar collection at Tanishq. The collection is unique and diversified, much like every Indian woman.”

 About Tanishq

Tanishq, India’s most-loved jewelry brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewelry brand in the country that strives to understand the Indian woman and provide her with jewelry that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offering the purest jewelry, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers Gold, Diamonds & Platinum jewelry in over 5000

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23^rd June 2021: Tanishq, India’s most trusted jewellery brand from the house of Tata has announced the re-opening of its vast retail network of 356 stores across 216 towns in a phased-wise manner in compliance with all the regulations as mandated by various state governments.

As the nation emerges from a second lockdown with the long-awaited return of non-essential retailing, Tanishq makes a re-commitment towards safety by ensuring care for all its stakeholders – customers, employees and the ecosystem at large including the Karigar community. Tanishq has launched new safety standards to ensure a safe and seamless customer shopping experience across all touchpoints. Under its ‘Gold standard 2.0’ safety umbrella which represents the highest level of safety protocols across all stores, here are all the refined and expansive in-store health and safety measures to enable a safer shopping experience at Tanishq:

RETAIL

With reiterating its pledge of being the safest stores in town, Tanishq has taken up deep cleaning measures, deployed advanced technology air purifiers to filter out viruses and bacteria. The brand firmly adheres to the practice of double masking/ N95 masks mandatory for in-store employees and customers, introduced advanced foot sanitising mats and encourages usage of Pulse Oximeter and UVC chambers for sanitizing jewellery and customer’s personal belongings like wallets, keys etc. Tanishq has reopened 294 retail outlets out of the 356 stores across the country and has inoculated 100% of its retail staff where the stores have been reopened. A limited number of customers will be allowed at any given point in time depending on the store size and number of retail staff present in the store.

PRODUCT

On the product front, Tanishq has recently introduced Antimicrobial jewellery in certain markets as a pilot project. Antimicrobial jewellery is available in stores across Chennai and Lucknow. Tanishq will be soon initiating the launch in Kolkata, Hyderabad followed by other key markets. The antimicrobial jewellery is present in certain categories like chains and rings which has a specially coated layer that self-disinfects the surface and further prevents any microbial growth.  Customers also have an option to use a hybrid model to select their favourite jewellery either through Appointment booking or Video call. They can select their jewellery either through Virtual Try-On or on Endless aisle and pay from the safe confines of their homes by using the safe payment option of ‘Pay from Home’* and get ‘Home delivery’* of products.

* Subject to compliance with regulations laid down by State and Central Govt.

PEOPLE

Continuing its efforts to safeguard Tanishq’s employees, karigars and community as a whole with unconditional positivity, Tanishq is providing support by conducting vaccination drives for employees, karigars and vendor karigars on a war footing. Encouraging daily steam inhalation, breathing exercises, SPO2 level check for retail staff and initiating Mental and Physical wellbeing for Employees through online Yoga program, counselling sessions and conducting wellness workshops. The brand is also supporting its community by setting up Rapid Response Teams and Local Support Groups in different parts of the country which will help employees in their hour of need for hospitalization, oxygen support, medicines and quarantine support. The Hospitalization Insurance Plan has been extended to include coverage of COVID-19 to all employees and franchisee staff and a special cover is taken to consider hospitalization of trainees and contract/ agency staff.

Speaking at the staggered re-opening of stores, Mr Ajoy Chawla, CEO- Jewellery Division, Titan Company Limited said “Wave 2 has impacted many more people and highlighted the need for even more stringent safety measures. However, this time around besides zero compromise safety protocols, we now have availability of vaccines. As we reopen stores we are ensuring 100% of all store retail staff, including security and housekeeping, are vaccinated. Every single store is being operated by only those who have got at least one dose of the vaccination or are Covid warriors. We reiterate our pledge of being the safest stores in town. 

Besides vaccinations, we have introduced several new safety and health initiatives that are aimed at putting the well-being of people first, be it our frontline employees, our karigars, our customers or our business partners. Further, as a responsible corporate citizen, we are actively supporting local communities by providing easy access to essential items, vaccinations, medical care, logistics support and more.

Safety, care and rebuilding confidence is our biggest priority as we restart operations.”

GOLD STANDARD SAFETY

Earlier in 2020, Tanishq had rolled out a ‘Gold Standard’ e-book to reiterate its commitment to the safety and well-being of customers and its employees. It covers all staff and customer touchpoints, entailing numerous safety measures, including contactless and convenient shopping options. To know more about the Covid-19 precautions at Tanishq, please visit: https://www.tanishq.co.in/covid-precautions

About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offering the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.

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In India, weddings, ritualistic traditions, and jewelry are closely connected and go together. Tanishq, India’s most trusted and loved jewelry brand has launched its latest range and designs of jewelry exclusively for the summer wedding season under its wedding exclusive sub-brand- ‘Rivaah’.

Every piece of wedding jewelry is a symbol of beautiful rituals that are the soul of a wedding. Understanding this very emotion, Rivaah for Tanishq unveiled new designs for the millennial brides-to-be.

Rivaah by Tanishq has balanced regional designs with a modern look. Through its superior craftsmanship, Tanishq brings elegance & new-age aesthetics to regional trousseaus. The Jewels from Rivaah incorporate fine workmanship with beautifully recreating inspiration from Indian embroideries of various states of India like Phulkari, Gottapatti, Sujani, Kashida, Kantha, etc. beautifully put together on a canvas for jewelry designs. We have picked up patterns like Floral motifs, Pine, Chinar, Creepers, Geometric patterns that celebrate the luxuriance of Indian thread work. The new designs under Rivaah exuberates richness with the use of unique karigari techniques like- Spring wire, Chandak work, Filigree, Rawa work, etc.

Speaking about Rivaah, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said “Weddings are undeniably one of the most memorable moments of our lives and wedding jewelry holds a special place in our hearts as it embodies priceless sentiments, symbolizes our diverse ethnicities & the richness of our traditions. Rivaah by Tanishq celebrates this richness and diversity of Indian weddings from the lens of a National Local Jeweller. Rivaah by Tanishq has a wide range of stunning handcrafted bridal jewelry trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”

“With the proposition of  ‘A Jewel for Every Tradition,’ we speak to this new-age confident bride, who is modern in her outlook yet deeply rooted in traditional values, bringing alive the meaning and significance of every piece of jewelry in her bridal trousseau.”

“Be it the Shakha Pola bangles or the Jadanagam, be it the Nath or the Maang Tikka – each has a significant role to play in a bride’s trousseau. As a marker of auspicious beginnings, each piece invokes divine blessings and celebrates the beautiful journey our brides are to take.”

Rivaah by Tanishq has a wide range of stunning handcrafted wedding jewelry for brides from across India, designed and conceptualized to perfection. The new designs will be available across all Tanishq stores in India and on Tanishq’s e-commerce platform http://www.tanishq.co.in.

About Tanishq

Tanishq, India’s most-loved jewelry brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewelry brand in the country that strives to understand the Indian woman and provide her with jewelry that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress their commitment to offering the purest jewelry, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.

Tanishq offers Gold, Diamonds & Platinum jewelry in over 5000 traditional, western, and fusion looks. The jewelry is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 350+ exclusive boutiques in more than 200 cities.    

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